Here’s another opportunity for anyone who does PR or publicity to promote their expertise.<\/p>\n\n\n[iframe src=”http:\/\/www.slideshare.net\/slideshow\/embed_code\/9027170″ ]\n\n\n\n
Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements:<\/p>\n\n\n\n
1. Describe basic initiative that is being discussed in Case Study.<\/p>\n\n\n\n
2. Situation analysis (before campaign).<\/p>\n\n\n\n
3. Objectives (desired future state).<\/p>\n\n\n\n
4. Budget for initiative.<\/p>\n\n\n\n
5. Implementation process.<\/p>\n\n\n\n
6. Stumbling blocks or unanticipated challenges.<\/p>\n\n\n\n
7. Tactics for overcoming challenges to achieve objectives.<\/p>\n\n\n\n
8. Outcomes (with as many metrics as possible) on what was actually achieved.<\/p>\n\n\n\n
9. Next steps.<\/p>\n\n\n\n
10. Key lessons learned.<\/p>\n\n\n\n
But don’t write anything yet. Send your article idea in 50 words or less to prnewspress@accessintel.com<\/a>. Use the subject line “Top 100 Case Studies Guidebook.” Deadline for submitting ideas is Sept. 10.<\/strong><\/p>\n\n\n\n Last week, I wrote about a similar opportunity to submit ideas for PR News’ Crisis Management Guidebook<\/a>. Deadline for submitting your 50-word idea for that book is Sept. 6. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s another opportunity for anyone who does PR or publicity to promote their expertise. Write a case study about a successful PR initiative you created and managed for a client. PR News wants 100 case studies for its “Top 100 Case Studies in PR.” Each case study should include these 10 elements: 1. Describe basic\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[608,55,707],"class_list":{"0":"post-25201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-authors-publishers","8":"tag-free-publicity","9":"tag-pr-measurement","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25201"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25201\/revisions"}],"predecessor-version":[{"id":43058,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25201\/revisions\/43058"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}