{"id":25184,"date":"2007-10-11T14:18:51","date_gmt":"2007-10-11T14:18:51","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/wall-street-journal-pitching-tip-show-your-warts\/"},"modified":"2025-06-08T20:57:28","modified_gmt":"2025-06-08T20:57:28","slug":"wall-street-journal-pitching-tip-show-your-warts","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/wall-street-journal-pitching-tip-show-your-warts\/","title":{"rendered":"Wall Street Journal pitching tip: Show your warts"},"content":{"rendered":"<p>An article\u00a0in the October 2007 issue of <a target=\"_blank\" href=\"http:\/\/www.prsa.org\/Intelligence\/Tactics\/Issues\" rel=\"noopener\">PR Tactics<\/a>\u00a0includes a great tip for pitching the <a target=\"_blank\" href=\"http:\/\/online.wsj.com\/home-page\" rel=\"noopener\">Wall Street Journal<\/a>\u00a0and any other business publication.<\/p>\n<p>It&#8217;s courtesy of Gene Coulter, editorial director at <a target=\"_blank\" href=\"http:\/\/www.peppercom.com\/\" rel=\"noopener\">Peppercom<\/a> in New York and former news editor of the Money Investing section of the Journal.<\/p>\n<blockquote><p>&#8220;You need to learn how to think like a Journal reporter and editor and help them explain the world. If you want that big home run in a publication like the Journal, you need to let reporters look behind the curtains a little bit. A lot of companies are afraid of showing their problems or perceived problems to journalists. I would counsel that if you talked openly about a problem your company had and then showed the solution, you have a positive story. Sometimes you have to show your warts in public.&#8221;<\/p><\/blockquote>\n<p>In my ebook <a target=\"_blank\" href=\"https:\/\/www.publicityhound.com\/\" rel=\"noopener\">&#8220;How to be a Kick-butt Publicity Hound,&#8221; <\/a>I discuss the importance of being willing to talk about your problems. That&#8217;s what could differentiate you from your competitors who are also pitching. A willingness to discuss solutions you&#8217;ve found makes you look helpful to other readers, not just one of a thousand voices begging for a story.<\/p>\n<p>What problems have you encountered with employee recuitment and retention? Or cash flow? Or collecting from deadbeat clients? Or marketing your business?<\/p>\n<p>Pinpoint a problem, offer solutions, and that story could be yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An article\u00a0in the October 2007 issue of PR Tactics\u00a0includes a great tip for pitching the Wall Street Journal\u00a0and any other business publication. It&#8217;s courtesy of Gene Coulter, editorial director at Peppercom in New York and former news editor of the Money Investing section of the Journal. &#8220;You need to learn how to think like a\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/wall-street-journal-pitching-tip-show-your-warts\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[620,29],"class_list":{"0":"post-25184","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-how-to-interview","8":"tag-media-relations","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25184"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25184\/revisions"}],"predecessor-version":[{"id":40776,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25184\/revisions\/40776"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}