An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and\u00a0organic products to generate publicity for their brands.<\/p>\n
Here are some ideas to get you started:<\/p>\n
—Restaurants can publicize organic menu offerings. Be willing to talk about\u00a0how\u00a0“organic” differs from “natural”? (See Publicity Tips for Restaurants, Chefs & Foodies<\/a>.”)<\/p>\n —Any business that makes organic toys or clothing, or anything else for babies and children, should be explaining\u00a0how their product differs from recalled items.<\/p>\n —Any business should promote what it’s doing to win back consumers’ confidence. What are you differently with labeling, signs, advertising?<\/p>\n Pitch not only to traditional media but to bloggers, too. And write and distribute press releases online. (See\u00a0the free tutorial “89 Ways to Write Powerful Press Releases.”)\u00a0<\/a><\/p>\n \u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" An article in the Oct. 1 issue of PR Week says recent recalls of Mattel toys and microwave popcorn presents the perfect opportunity for companies that make non-toxic, eco-friendly and\u00a0organic products to generate publicity for their brands. Here are some ideas to get you started: —Restaurants can publicize organic menu offerings. Be willing to talk\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205],"class_list":{"0":"post-25182","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25182"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25182\/revisions"}],"predecessor-version":[{"id":41044,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25182\/revisions\/41044"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}