![\"Better](\"http:\/\/wisconsin.bbb.org\/images\/site\/top_left.gif\" "\\"Better")
I love knowing that\u00a0in\u00a0a few weeks, I’ll no longer be just a “member” of the Better Business Bureau. I’ll be an “accredited business.”\u00a0<\/p>\nI love knowing that\u00a0in\u00a0a few weeks, I’ll no longer be just a “member” of the Better Business Bureau. I’ll be an “accredited business.”\u00a0<\/p>\n
That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the home page <\/a>at their websites. (Mine is on the left.)<\/p>\n Calling members “accredited businesses” is part of a new marketing campaign that’s brilliant. More people will be inclined to\u00a0 join. Journalists who visit our websites may view us more favorably if we have the BBB behind our name.\u00a0\u00a0<\/p>\n And, well, it\u00a0makes it look as though my business has gone through some type of accreditation process, which it hasn’t. Unless that means that the BBB did a background check before taking my dues payment.<\/p>\n Whatever it means, the change is a\u00a0big improvement.<\/p>\n","protected":false},"excerpt":{"rendered":" I love knowing that\u00a0in\u00a0a few weeks, I’ll no longer be just a “member” of the Better Business Bureau. I’ll be an “accredited business.”\u00a0 That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[623,621],"class_list":{"0":"post-25177","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-brick-mortar","8":"tag-retail-marketing","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25177"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25177\/revisions"}],"predecessor-version":[{"id":40884,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25177\/revisions\/40884"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}