![](\"http:\/\/teachline.ls.huji.ac.il\/fortune-teller.jpg\")
Few people have a harder job getting publicity than astrologers, fortune tellers and others of their ilk.<\/p>\nFew people have a harder job getting publicity than astrologers, fortune tellers and others of their ilk.<\/p>\n
The media are naturally suspicious—except when their predictions or comments tie into a hot, timely topic.<\/p>\n
Thanks to radio publicity expert Wayne Kelly <\/a>for tipping us off to this great and super short press release written by Steve Allen Media <\/a>for client Maria Shaw<\/a>, the astrologer for the National Enquirer.\u00a0 It was written just before the final episode of “American Idol.”\u00a0 Here’s the release:<\/p>\n Who will win on “American Idol”?<\/p>\n Ask Hollywood astrologer Maria Shaw.<\/p>\n Shaw appears on VH1, MTV, E!\u00a0 And other national TV programs and is the National Enquirer’s weekly horoscope columnist.\u00a0 She says she knows who the next Idol winner will be.<\/p>\n Arrange an interview through Chris Tourigney: 661-255-8283.<\/p>\n Or send an email to chris@steveallenmedia.com<\/a><\/p><\/blockquote>\n The PR agency said it got at least 20 media hits from that release, and at least 40 more from a release it wrote about Maria Shaw’s commentary on July 7, 2007, the luckiest day of the millennium.<\/p>\n Just for the heck of it, I Googled her name and found a great ad <\/a>mentioning her in Radio-TV Interview Report.\u00a0Look at all the ways she piggybacks her predictions onto the celebrities.<\/p>\n If you specialize in a New Age topic, check out Alex Carroll’s new media list <\/a>of 213 broadcast and Internet radio shows that welcome guests who can speak on topics related to New Age, self- improvement, mind\/body\/spirit, and empowerment.\u00a0 It’s the only list of its kind, and because many of these shows reach very niched audiences, they have a loyal following.\u00a0<\/p>\n If you’re\u00a0an expert on any other topic, you might be able to tie your news into celebrity gossip.\u00a0 Learn more from “Special Report #50: How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Few people have a harder job getting publicity than astrologers, fortune tellers and others of their ilk. The media are naturally suspicious—except when their predictions or comments tie into a hot, timely topic. Thanks to radio publicity expert Wayne Kelly for tipping us off to this great and super short press release written by Steve\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,611],"class_list":{"0":"post-25157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-press-release-topics","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25157"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25157\/revisions"}],"predecessor-version":[{"id":41079,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25157\/revisions\/41079"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}