Back in the old days, White Papers\u00a0read more like PhD dissertations:\u00a0voluminous documents with highfalutin’ language, long paragraphs and\u00a0big words with lots of syllables.<\/p>\n
Somewhere\u00a0along the way, smart marketers discovered that White Papers needed a makeover.\u00a0Slimmed down and spruced up,\u00a0White Papers are now one of the hottest marketing tools,\u00a0used for generating publicity as well as\u00a0new leads.<\/p>\n
Why? Because prospects look for solutions, the kind that White Papers provide, when they’re puzzled about how to solve a particular problem. If your White Paper scratches their itch,\u00a0you may well have captured a customer for life.<\/p>\n
Denise Wakeman and Patsi Krakoff, aka\u00a0The Blog Squad, are teaching a special teleclass on this\u00a0topic tomorrow,\u00a0June 6. It’s called “How to Lure Prospects with Words: Using White Papers to Attract New Clients,” with\u00a0special guest Michael Stelzner, a leading expert on writing White Papers.<\/p>\n
As I explain in this article,<\/a> White Papers can be offered for free, in exchange for someone’s email address. Or they can be posted online where they’ll live forever. You can also use them as free bonuses\u00a0when selling other products and services. \u00a0<\/p>\n Teleseminar seats are limited. Register here now.<\/p>\n","protected":false},"excerpt":{"rendered":" Back in the old days, White Papers\u00a0read more like PhD dissertations:\u00a0voluminous documents with highfalutin’ language, long paragraphs and\u00a0big words with lots of syllables. Somewhere\u00a0along the way, smart marketers discovered that White Papers needed a makeover.\u00a0Slimmed down and spruced up,\u00a0White Papers are now one of the hottest marketing tools,\u00a0used for generating publicity as well as\u00a0new leads.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[604],"class_list":{"0":"post-25150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-writing-articles","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25150"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25150\/revisions"}],"predecessor-version":[{"id":40565,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25150\/revisions\/40565"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}