One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine\u00a0is failing to cross-promote from one to the other.<\/p>\n
For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you reading this blog arrived her by clicking on a link in my ezine. Each week, I list all the new posts at my blog.<\/p>\n
Blogs and ezines are\u00a0two of the strongest marketing tools on the planet. But if you’re not using every trick to cross-promote them, you’re missing out on more readers and possibly more sales.<\/p>\n
You need to tell all those visitors who arrive at your blog that you want their email addresses so you can send your ezine or tip of the week.\u00a0 ou also need to tell all your ezine subscribers what you’re doing over at your blog.\u00a0<\/p>\n
Notice the ebook covers in the margin over on the right side? (Scroll down.) I’m not blatantly promoting them, but they arouse enough interest that readers click on them, end up on the sales pages for the books, and often buy.<\/p>\n
The blog pulls in traffic.\u00a0The ezine\u00a0pushes out your marketing message. That “pull\/push” cycle can really make things happen.\u00a0Like sales. And a ringing telephone.\u00a0 People want to suddenly buy your consulting services or sign up for your next workshop.<\/p>\n
Don Crowther taught me the “pull\/push cycle.”\u00a0And today, we both use it successfully.\u00a0I picked Don’s brain for one hour on other ways he dovetails his blog with his ezine to boost the bottom line.\u00a0We recorded the interview, and you can learn more about it here.<\/a>\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" One of the biggest mistakes made by Publicity Hounds who blog and also publish an ezine\u00a0is failing to cross-promote from one to the other. For example, in this blog, there’s a sign-up box for my ezine, “The Publicity Hound’s Tips of the Week,” just below my photo over on the right side. Many of you\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[608,2,81],"class_list":{"0":"post-25146","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-authors-publishers","8":"tag-blogging","9":"tag-ezines","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25146"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25146\/revisions"}],"predecessor-version":[{"id":40713,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25146\/revisions\/40713"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}