Roger Pozeznik of Kalamazoo, Michigan writes:<\/p>\n
“I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It’s frustrating to see that they have full classes.<\/p>\n
“The school I work for is very well-known on the east side of the state and they are in about 20 schools. We have done the basics: targeted mailing lists, PA announcements, and we’re putting raffle boxes around town to to win a free class and collect names\/leads to follow up on. The other schools have such a hold on the locals because they never really had any competition, and they have been around for years.<\/p>\n
“What can we do to promote the school?”<\/p>\n","protected":false},"excerpt":{"rendered":"
Roger Pozeznik of Kalamazoo, Michigan writes: “I run All-Star Driver Education in Ann Arbor. Two other big driving schools in town seem to have a monopoly and have gotten lazy with there teaching skills. It’s frustrating to see that they have full classes. “The school I work for is very well-known on the east side\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[34,205,607,621],"class_list":{"0":"post-25131","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-help-this-hound","8":"tag-pitching","9":"tag-promotions","10":"tag-retail-marketing","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25131"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25131\/revisions"}],"predecessor-version":[{"id":41111,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25131\/revisions\/41111"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}