“How do I open this damn thing?” I ask myself in frustration at least once a week.<\/p>\n
I’m\u00a0trying to tear\u00a0the wrapper off a piece of candy,\u00a0open one of those big padded envelopes,\u00a0rip\u00a0the stubborn\u00a0cellophane\u00a0off a new CD, or get inside a molded piece of\u00a0plastic glued to a cardboard\u00a0backing so I can retrieve the\u00a0CD headphones I just bought.\u00a0<\/p>\n
If my 55-year-old hands can’t open it, I resort to using\u00a0my teeth,\u00a0a pen, a kitchen knife or\u00a0a letter opener.<\/p>\n
Then I stumbled across\u00a0the article “10 Packaging Trends That Will Make Consumers Buy” by packaging diva JoAnn Hines.\u00a0Consumers, particularly Baby Boomers, she says,\u00a0are yearning for products with packaging that’s easy to open, handle and store.\u00a0\u00a0\u00a0<\/p>\n
The article also discusses product packaging that’s\u00a0environmentally friendly, scented or personalized with the customer’s name.\u00a0\u00a0<\/p>\n
That got me thinking. If your marketing campaign includes unusual product packaging, why not pitch that as a story idea?\u00a0Business journals and the trade magazines would love it.\u00a0(See “How to Use Business Journals to Tell Your Story.”<\/a>)<\/p>\n While you’re at it,\u00a0mail the product to journalists along with a pitch letter or press release, so they can see,\u00a0touch and smell the product package. They can even open it. Or read the easy-to-understand directions.\u00a0<\/p>\n Thanks, JoAnn, from Publicity Hounds everywhere.\u00a0\u00a0By the way, your online press kit is super.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" “How do I open this damn thing?” I ask myself in frustration at least once a week. I’m\u00a0trying to tear\u00a0the wrapper off a piece of candy,\u00a0open one of those big padded envelopes,\u00a0rip\u00a0the stubborn\u00a0cellophane\u00a0off a new CD, or get inside a molded piece of\u00a0plastic glued to a cardboard\u00a0backing so I can retrieve the\u00a0CD headphones I just\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":691,"footnotes":""},"categories":[691],"tags":[205,611],"class_list":{"0":"post-25122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-publicity","7":"tag-pitching","8":"tag-press-release-topics","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25122"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25122\/revisions"}],"predecessor-version":[{"id":41123,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25122\/revisions\/41123"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}