The best sales people address a person by name when trying to sell them something.\u00a0<\/p>\n
But if a TV reporter is interviewing you, don’t overdo it. That’s the advice from Michigan TV reporter Shawne Duperon<\/a>.\u00a0<\/p>\n “During a live interview, if you keep repeating the reporter or anchor\u2019s name, it can sound and look really weird. Be really careful. Plus, how well do you know that media person? If you\u2019re saying the reporter\u2019s name to look friendly, don\u2019t do it. It won\u2019t feel good to the viewer. We know when you\u2019re just saying the reporter\u2019s name, and we viewers don’t like it.<\/p>\n “One more thing: During a recorded\u00a0interview, many times the story will be passed on to someone else. They can\u2019t use soundbites that keep referencing another reporter. It just won\u2019t work.<\/p>\n “Bottom line: Stay away from using the reporter\u2019s name while being interviewed.”<\/p>\n<\/blockquote>\n Shawne knows her stuff. When we\u00a0teamed up a few ago and I interviewed her for a CD we recorded called\u00a0“How to Get on the Local TV News Tomorrow,”<\/a> she said TV reporters are always looking for sources who can provide timely information and deliver sizzling sound bites.<\/p>\n She also stressed that it’s important to identify the “Queen Bee,” in every TV newsroom—the person who decides what gets on the news and what doesn’t.<\/p>\n","protected":false},"excerpt":{"rendered":" The best sales people address a person by name when trying to sell them something.\u00a0 But if a TV reporter is interviewing you, don’t overdo it. That’s the advice from Michigan TV reporter Shawne Duperon.\u00a0 “During a live interview, if you keep repeating the reporter or anchor\u2019s name, it can sound and look really weird.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":609,"footnotes":""},"categories":[609],"tags":[29],"class_list":{"0":"post-25119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tv-radio","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25119"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25119\/revisions"}],"predecessor-version":[{"id":41244,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25119\/revisions\/41244"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n