One of the best ways to attract media attention for your product, service, cause or issue is to\u00a0invite journalists to actually experience your story, not just report it.<\/p>\n
That’s what PR firm Quinn & Co.<\/a> did\u00a0when\u00a0trying to generate publicity for its client, Starwood Hotels<\/a> and resorts worldwide.<\/p>\n The firm discovered that the locals in the Bahamas had been using pumpkin soup and sea moss for generations to help make babies. Combined with certain spa treatments and lots of relaxation, it made the perfect “Procreation Vacation.”<\/p>\n Then it was time to interest a journalist in experiencing the story.\u00a0The agency already knew\u00a0freelance writer Lucinda Hughes, and\u00a0that she was trying to get pregnant. So they invited her and her husband to be guests at the resort.<\/p>\n A staffer at “Inside Edition” read about the vacation package in “Travel + Romance” magazine and asked to follow the Hugheses.\u00a0Then “Good Morning America” jumped onboard by featuring\u00a0recipes for pumpkin soup and sea moss elixir. Next month, it will air a tasting demonstration of the recipes.<\/p>\n Many top-tier publications featured the story, including\u00a0USA Today (read the story here)<\/a> as well as CNN, “Live with Regis and Kelly,” “The View,” “The Tonight Show with Jay Leno” and ESPN’s “Pardon the Interruption.”<\/p>\n What happened next copuldn’t have been planned any better.\u00a0Lucinda got pregnant, and that sparked even more interest from the media. Now,\u00a0other hotels are stealing the idea for “The Procreation Vacation.”<\/p>\n I think the PR campaign was brilliant. The most\u00a0important element, however, was that the\u00a0freelancer experienced the story, rather than just wrote about it from the sidelines.\u00a0<\/p>\n If you’re trying to\u00a0interest the media in your story, invite a\u00a0reporter to go along for the ride. This works particularly well with freelance reporters. Just make sure they have credentials and that you ask to see clippings of their work. This will\u00a0weed out the freeloaders.\u00a0\u00a0<\/p>\n Want lots of tips on how to create a memorable experience for journalists? See “Special Report Special Report #42: Tips for Letting Reporters Experience Your Story, Not Just Write About It.”<\/a> It explains how to get reporters excited about your story.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" One of the best ways to attract media attention for your product, service, cause or issue is to\u00a0invite journalists to actually experience your story, not just report it. That’s what PR firm Quinn & Co. did\u00a0when\u00a0trying to generate publicity for its client, Starwood Hotels and resorts worldwide. The firm discovered that the locals in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[604],"class_list":{"0":"post-25114","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-writing-articles","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25114"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25114\/revisions"}],"predecessor-version":[{"id":40590,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25114\/revisions\/40590"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}