{"id":25112,"date":"2007-01-17T12:01:00","date_gmt":"2007-01-17T12:01:00","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/press-release-marketing-buzzwords-to-banish-forever\/"},"modified":"2025-01-04T18:41:02","modified_gmt":"2025-01-04T18:41:02","slug":"press-release-marketing-buzzwords-to-banish-forever","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/press-release-marketing-buzzwords-to-banish-forever\/","title":{"rendered":"Press release, marketing buzzwords to banish forever"},"content":{"rendered":"

Blogger and former journalist\u00a0David Meerman Scott<\/a>, who I\u00a0interviewed several months ago on \u201cThe New Rules for Press Releases,”<\/a>\u00a0has written<\/a> about\u00a0banishing gobbledygook and buzzwords from press releases.<\/p>\n

I thought of him this morning when I opened the press release from The Creative Group<\/a>, a California\u00a0firm that surveyed advertsing and marketing execs about the most annoying and overused buzzwords in marketing campaigns.<\/p>\n

Here’s their list:<\/p>\n

—\u201cOutside the box”<\/p>\n

—\u201cThe big idea”<\/p>\n

—\u201cSynergy”<\/p>\n

—\u201cROI”<\/p>\n

—\u201cParadigm shift”<\/p>\n

—\u201cStrategy”<\/p>\n

—\u201cIntegrated solution”<\/p>\n

—\u201cCRM” (Customer relationship management)<\/p>\n

—\u201cCustomer-centric”<\/p>\n

—\u201cVoice of the customer”<\/p>\n

—\u201cCritical mass”<\/p>\n

—\u201cMake it pop”<\/p>\n

—\u201cBreak through the clutter”<\/p>\n

—\u201cTake it to the next level”<\/p>\n

—\u201cInnovation”<\/p>\n

—\u201cFree value”<\/p>\n

—\u201cOrganic growth”<\/p>\n

—\u201cLow-hanging fruit”<\/p>\n

—\u201cIt is what it is”<\/p>\n

OK, Hounds, what buzzwords drive you crazy? Feel free to add yours to this list. \u00a0<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Blogger and former journalist\u00a0David Meerman Scott, who I\u00a0interviewed several months ago on \u201cThe New Rules for Press Releases,”\u00a0has written about\u00a0banishing gobbledygook and buzzwords from press releases. I thought of him this morning when I opened the press release from The Creative Group, a California\u00a0firm that surveyed advertsing and marketing execs about the most annoying and\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[13],"class_list":{"0":"post-25112","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25112"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25112\/revisions"}],"predecessor-version":[{"id":40592,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25112\/revisions\/40592"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}