I’m betting 9 out of 10 of you won’t bother\u00a0doing this because it’s too time-consuming.<\/p>\n
But if you do, you’ll see\u00a0more\u00a0media outlets using your press releases and\u00a0calling you for interviews.\u00a0<\/p>\n
This exercise is\u00a0courtesy of Paul J. Krupin<\/a>, whose company writes and distributes press releases. He calls it the “3 I Technnique” which is short for “Identify, Imitate and Innovate.”<\/p>\n Here’s how it works. You first identify a newspaper\u00a0you want to get into and look for an article that’s similar to the kind of article you’d like that\u00a0newspaper to write about you.<\/p>\n Then you study the article to see how it’s written. Then you write your next press release, imitating the\u00a0structure of that article, but innovating by using your own words.\u00a0<\/p>\n That’s the short explanation. You can read about it in more depth in this article<\/a> at his website.<\/p>\n Why does this technique work? Because when journalists read your release, they’ll think “This is perfect for us!” Yes, you may have to write several versions of the same release if you’re sending it to several newspapers. But whoever said press release writing was easy?\u00a0<\/p>\n Paul is one of several publicists whose press releases I featured in my free email tutorial called\u00a0“89 Ways to Write Powerful Press Releases.”<\/a><\/p>\n Thanks to self-publishing guru Dan Poyter for linking to\u00a0“The 3 I Technique” in today’s\u00a0ezine.<\/p>\n","protected":false},"excerpt":{"rendered":" I’m betting 9 out of 10 of you won’t bother\u00a0doing this because it’s too time-consuming. But if you do, you’ll see\u00a0more\u00a0media outlets using your press releases and\u00a0calling you for interviews.\u00a0 This exercise is\u00a0courtesy of Paul J. Krupin, whose company writes and distributes press releases. He calls it the “3 I Technnique” which is short for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[13,610],"class_list":{"0":"post-25110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-press-releases","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25110"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25110\/revisions"}],"predecessor-version":[{"id":40906,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25110\/revisions\/40906"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}