One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds.<\/p>\n
I just saw a great example of this today.\u00a0<\/p>\n
Greg Stromberg, CEO of Toobee International<\/a>, sells a toy called “The Amazing Flying Can.”<\/a> It looks like a one-third-size chunk of a soda can, without the metal top. Designed by two aeronautical engineers, it sails, soars, swoops and curves when thrown. And it’s safe for kids because it has no rough edges.<\/p>\n Three phrases in Greg’s marketing copy make me smile:<\/p>\n —“Toobee weighs less than a marshmallow”<\/p>\n —“Toss it for distance. World distance record 283 feet (94 yards). That’s just 9 yards short of a football field.” (I think his math is wrong. It’s actually 6 yards short of a football field. But you get the point.)<\/p>\n —You can have your company name or logo imprinted on the can. So Greg calls it “a business card with wings.”<\/p>\n I know how light a marshmallow is and I know how long a football field is. Those two simple descriptions gave me a much better idea of the product. And I can envision what a business card with wings looks like.<\/p>\n Don’t let your readers’ eyes glaze over when you use statistics. Instead, offer a simile or metaphor that helps the reader understand.<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" One of the best ways to help journalists and consumers understand statistics in your press releases, articles and marketing copy is to turn a statistic into a picture they can see in their minds. I just saw a great example of this today.\u00a0 Greg Stromberg, CEO of Toobee International, sells a toy called “The Amazing\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[13,604],"class_list":{"0":"post-25099","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-press-releases","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25099"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25099\/revisions"}],"predecessor-version":[{"id":40598,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25099\/revisions\/40598"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}