{"id":25092,"date":"2006-11-08T18:30:49","date_gmt":"2006-11-08T18:30:49","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/embedded-cartoon-animates-press-releases\/"},"modified":"2025-06-11T15:44:18","modified_gmt":"2025-06-11T15:44:18","slug":"embedded-cartoon-animates-press-releases","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/embedded-cartoon-animates-press-releases\/","title":{"rendered":"Embedded cartoon animates press releases"},"content":{"rendered":"<p>If you want a good example of how to embed\u00a0video into your press release,\u00a0take a look at this release from <a href=\"http:\/\/www.marketwire.com\/\" target=\"_blank\" rel=\"noopener\">Marketwire,<\/a> one of the Big Three press release distribution services.<\/p>\n<p>It\u00a0features\u00a0a two-minute cartoon that ties into the company&#8217;s &#8220;Retire Your Old Newswire&#8221; campaign.\u00a0<\/p>\n<p>I like the fact that it piggybacks onto\u00a0the\u00a0100th anniversary of the press release. But why, oh why,\u00a0couldn&#8217;t the lead\u00a0have been\u00a0more interesting?\u00a0Why cram all that information into the first sentence?<\/p>\n<p>Give\u00a0MarketWire credit, however, for pointing out the demise of &#8220;400-word-only&#8221; press releases.<\/p>\n<p>As I state repeatedly in my free email course <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;89 Ways to Write Powerful Press Releases,&#8221;<\/a> now that we&#8217;re writing releases for consumers, not only for journalists, we can throw old rules like that one out the window.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want a good example of how to embed\u00a0video into your press release,\u00a0take a look at this release from Marketwire, one of the Big Three press release distribution services. It\u00a0features\u00a0a two-minute cartoon that ties into the company&#8217;s &#8220;Retire Your Old Newswire&#8221; campaign.\u00a0 I like the fact that it piggybacks onto\u00a0the\u00a0100th anniversary of the press\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/embedded-cartoon-animates-press-releases\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[619,13],"class_list":{"0":"post-25092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-photos-graphics","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25092"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25092\/revisions"}],"predecessor-version":[{"id":41158,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25092\/revisions\/41158"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}