{"id":25076,"date":"2006-08-17T11:50:52","date_gmt":"2006-08-17T11:50:52","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/index.php\/northwest-airlines-pr-nosedives-due-to-tips-booklets\/"},"modified":"2025-06-11T16:44:18","modified_gmt":"2025-06-11T16:44:18","slug":"northwest-airlines-pr-nosedives-due-to-tips-booklets","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/northwest-airlines-pr-nosedives-due-to-tips-booklets\/","title":{"rendered":"Northwest Airlines PR nosedives due to tips booklets"},"content":{"rendered":"<p>Is\u00a0anybody awake in bankrupt Northwest Airlines&#8217; PR department?<\/p>\n<p>How could anyone&#8212;even somebody with a brain the\u00a0size of a pea&#8212;let the company\u00a0distribute tips booklets titled &#8220;101 Ways to Save Money&#8221; to employees whose pay has just been slashed?<\/p>\n<p>The booklets offer these tips:<\/p>\n<ul>\n<li>Shop in thrift stores<\/li>\n<li>Take a date for a walk in the woods or on the beach.<\/li>\n<li>Don&#8217;t be &#8220;shy about pulling something you like out of trash.&#8221;<\/li>\n<\/ul>\n<p>Northwest has stopped distributing the booklets\u00a0and says the tips were &#8220;insensitive.&#8221;<\/p>\n<p>Thanks to Gayle Lantz, an expert in leadership issues for CEOs and senior executives, and a member of <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">The Publicity Hound Mentor Program,<\/a> for\u00a0flagging me to this one.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is\u00a0anybody awake in bankrupt Northwest Airlines&#8217; PR department? How could anyone&#8212;even somebody with a brain the\u00a0size of a pea&#8212;let the company\u00a0distribute tips booklets titled &#8220;101 Ways to Save Money&#8221; to employees whose pay has just been slashed? The booklets offer these tips: Shop in thrift stores Take a date for a walk in the woods\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/northwest-airlines-pr-nosedives-due-to-tips-booklets\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[168,427,29,205],"class_list":{"0":"post-25076","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-crisis-communications","8":"tag-marketing","9":"tag-media-relations","10":"tag-pitching","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25076"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25076\/revisions"}],"predecessor-version":[{"id":40921,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25076\/revisions\/40921"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}