Author Marcia Yudkin is one of the most creative people I know.<\/p>\n
Her book “6 Steps to Free Publicity” is perhaps my very favorite book on how to work with the media. I’m one of her groupies, and I read her ezine “Marketing Minute”<\/a> each week.\u00a0<\/p>\n So I was thrilled when she gave me permission to reprint one of her articles in the July\/August issue of The Publicity Hound subscription newsletter. It’s called “Publicity Stunts that P.T. Barnum Would Love.”<\/p>\n For example, Marcia suggests shaming “do-badders” with awards. Or ranking cities according to their friendliness to new technology. Or issuing brash predictions, with donations that kick in when they don’t come true.<\/p>\n I particularly like her idea about the best cities. That’s because you’re virtually guaranteed publicity in those 10 cities. Create a “10 Best Cities for…” and a “10 Worst Cities for…” and coverage in those 20 cities is almost a sure bet.<\/p>\n The article gives three more clever ideas for publicity stunts you can pull off when it’s a slow news month and you can’t think of anything newsworthy to promote.<\/p>\n The July\/August issue also includes articles on how to appeal to the 5 types of journalists, how the U.S. Bowling Congress got more than $2.5 million in free publicity, 5 simple “rules of the road” for PR, how to get free tips on healthcare crisis communications, where to find new ethics guidelines for business writers, a Canadian decorating magazine that will debut later this year, what to do when Hispanic media call, how Florida nonprofits profit from PR interns, a DVD you can buy if you’re training your staff on how to interview with the media, pitching tips on how to get into Consumer Reports, and July\/August story ideas.<\/p>\n It’s\u00a0$10 and you can order it here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Author Marcia Yudkin is one of the most creative people I know. Her book “6 Steps to Free Publicity” is perhaps my very favorite book on how to work with the media. I’m one of her groupies, and I read her ezine “Marketing Minute” each week.\u00a0 So I was thrilled when she gave me permission\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,13,614],"class_list":{"0":"post-25074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-press-releases","9":"tag-publicity-stunt","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25074"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25074\/revisions"}],"predecessor-version":[{"id":41191,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25074\/revisions\/41191"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}