Whenever I fly American Airlines, I pull the inflight magazine out of the seat pocket in front of me and turn to the back to see if there’s a Mensa Quiz. Then for the next half hour or so, I go to work filling in the blanks, or decoding a series of numbers, or playing the word association games. <\/p>\n
An hour later, I tally up my points and see if I’m Mensa material. (Not!)<\/p>\n
The “High IQ Society” generates fabulous publicity with these quizzes. You can borrow their idea and dream up a fun quiz of your own, then submit it to the print publications on your media hit list, including inflight magazines if the topic is a good fit. <\/p>\n
Be sure to include the answers, and give those taking the quiz a key so they can grade themselves. Mensa does something else that’s brilliant. It provides a bonus question, then tells readers to go to its website,<\/a> log in and find the answer. What a great way to generate website traffic.<\/p>\n You can do the same thing–offer bonus questions or even have an additional quiz at your website.<\/p>\n In my “Special Report #29: Fly High with Publicity in Inflight Magazines” <\/a> I give you all kinds of tips (plus contact information) on how to pitch 36 inflight magazines. Most imporant: You must hold the magazine in your hand and look through it, or see the online version, so you have a good idea of exactly what content it includes, its various departments and features, and even the freelancers who write for it. <\/p>\n You also must be sure you know EXACTLY what each editors want. Inflight magazines, for example, usually don’t print business features unless they have a bearing on tourism <\/p>\n","protected":false},"excerpt":{"rendered":" Whenever I fly American Airlines, I pull the inflight magazine out of the seat pocket in front of me and turn to the back to see if there’s a Mensa Quiz. Then for the next half hour or so, I go to work filling in the blanks, or decoding a series of numbers, or playing\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[624],"class_list":{"0":"post-25017","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-magazines","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25017"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25017\/revisions"}],"predecessor-version":[{"id":40644,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25017\/revisions\/40644"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}