When PR and marketing firms become giddy over their own creativity, look out.<\/p>\n
A new 44-second commercial called “BANG”<\/a> created by Maloney & Fox <\/a>to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill. <\/p>\n M&F calls it an “advermation” and is sending the video to new business targets and others. I call it sophomoric. And if I were a CEO looking for a creative firm to promote my own quality products and I saw this, I’d run. <\/p>\n The commercial stars Laura Kightlinger (Saturday Night Live, Will and Grace) and Hugh Davidson (Reno 911, Bewitched, Groundlings). It opens with Kightlinger lying on a bed in her leopard nighty, and Davidson in his leopard briefs. <\/p>\n “It’s OK slugger. I’ve seen this happen to hundreds of guys, ” Kightlinger says reassurgingly.<\/p>\n Then…well, watch it<\/a> yourself to get the full effect. Stay with it right up to the end, when the mattress they’re on starts bouncing up and down. <\/p>\n M&F, a Waggener Edstrom <\/a>company, won a PRSA Big Apple Award for Godiva Liquer’s <\/a>“Chocolate for Charity” campaign. It has created and executed programs for Microsoft<\/a>, Odor-Eaters<\/a>, T-Mobile <\/a>and Wonderbra<\/a>. <\/p>\n Sorry, but this campaign gets the, uh, booby prize. <\/p>\n","protected":false},"excerpt":{"rendered":" When PR and marketing firms become giddy over their own creativity, look out. A new 44-second commercial called “BANG” created by Maloney & Fox to announce the launch of its Quality Products Division, spoofs a commercial for a male enhancement pill. M&F calls it an “advermation” and is sending the video to new business targets\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[427],"class_list":{"0":"post-25012","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-marketing","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=25012"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25012\/revisions"}],"predecessor-version":[{"id":40970,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/25012\/revisions\/40970"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=25012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=25012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=25012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}