\nPublicity expert Paul Hartunian says there’s no reason you can’t write a succinct one-page news release.\n<\/p>\n
\nHis advice makes sense. Scientific studies inside newsrooms have shown that reporters and editors spend an average 5 seconds reading a news release before deciding whether to use it or trash it.\n<\/p>\n
\nWhy, then, do so many Publicity Hounds write releases that are longer than a page?\n<\/p>\n
\nOne reason, Paul says, is because they print their releases on company letterhead that has a thick column of space down the right or left side of the page. The column often includes names of officers, or members of the company’s board of directors.\n<\/p>\n
\nPaul calls this “wasted real estate.” And he’s right.\n<\/p>\n
\nYou don’t have to use company letterhead, as long as complete contact information is at the top of the release. You also don’t have to write longer than one page.\n<\/p>\n
\nRoutine news releases announcing things such as promotions, new employees, awards or an open house can be written in a few sentences.\n<\/p>\n
\nBut longer news releases are more effective if they’re limited to one page. That’s because you don’t want the media to print a one-page news release. You want them to pick up the phone and call you for an interview that results in a much longer story, complete with photos.\n<\/p>\n
\nPaul has lots more suggestions on how to write sizzling, enticing news releases that command attention and force reporters to call you. He shared them all during the teleseminar “How to Write a Killer Press Release That Stops Reporters in Their Tracks<\/a>.” It’s available as a CD, cassette tape or an electronic transcript you can be reading within minutes after your order is approved.\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":" Publicity expert Paul Hartunian says there’s no reason you can’t write a succinct one-page news release. His advice makes sense. Scientific studies inside newsrooms have shown that reporters and editors spend an average 5 seconds reading a news release before deciding whether to use it or trash it. Why, then, do so many Publicity Hounds\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":10,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[13],"class_list":{"0":"post-24939","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/24939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=24939"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/24939\/revisions"}],"predecessor-version":[{"id":41903,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/24939\/revisions\/41903"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=24939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=24939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=24939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}