{"id":248,"date":"2019-05-29T01:15:31","date_gmt":"2019-05-29T01:15:31","guid":{"rendered":"https:\/\/publicityhound.com\/prwriting\/?p=248"},"modified":"2024-05-02T17:53:43","modified_gmt":"2024-05-02T17:53:43","slug":"press-release-tip-54","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tip-54\/","title":{"rendered":"Press Release Tip 54"},"content":{"rendered":"<h2 style=\"text-align: center\">Press Release Tip 54<\/h2>\n<h1 style=\"text-align: center\">Use blurbs within the release<\/h1>\n<p>Before publishing your book, you should have collected several reviews and &#8220;blurbs.&#8221; These are short testimonials, ideally from famous people in your niche, about why they enjoyed the book. You can use these blurbs, as well as short excerpts from your book reviews, within your press release.<\/p>\n<p>The release below is for the book <em>Don&#8217;t Get Fooled Again<\/em> by Conner O&#8217;Seanery. Paul J. Krupin of <a href=\"http:\/\/www.directcontactpr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paul Krupin&#8217;s Direct Contact PR<\/a> wrote the press release which emphasizes the author&#8217;s expertise. I love the pithy quotes and examples of verbal signs of deception. This press release also flags its target audience. In the section &#8220;What People Are Saying,&#8221; it includes three of those valuable blurbs.<\/p>\n<p>Here&#8217;s the release:<\/p>\n<p>For Immediate Release<\/p>\n<p>Media review copies and photos available upon request<\/p>\n<p>Contact: Mike Sheriff 519-631-4282 or 866-994-8577 (Toll Free)<\/p>\n<p style=\"text-align: center\">\n<strong>Expert reveals how to listen and look for a lie!<\/strong><\/p>\n<p>\nHeard the old joke? <strong>How do you know when a lawyer is lying? <\/strong><\/p>\n<p>Answer: <strong>When he\u2019s talking. <\/strong><\/p>\n<p>And so it goes for most people. If you talk long enough, you\u2019re almost certain to tell a lie \u2026 or be told one (even if you\u2019re talking to yourself!)<\/p>\n<p>Quick fact: Most people are likely to encounter over 200 fibs and fabrications each day \u2013 every day, no matter where they go in this world.<\/p>\n<p>That\u2019s the truth about reality today.<\/p>\n<p>Conner O\u2019Seanery has studied the ins and out of lies and lying and has created an incredibly useful tool so the rest of us will know when someone is trying to pull the wool over our eyes.<\/p>\n<p>In his new book, <strong><em>You Won\u2019t Get Fooled Again<\/em><\/strong>, he reveals how to spot the verbal and non-verbal signs of deception, and all the different ways people divulge they are lying.<\/p>\n<p>\u201cLying takes effort,\u201d he says, \u201cand one of the keys to uncovering the bald-faced liar is knowing what to listen and look for.\u201d<\/p>\n<p>His book is a roadmap for finding the truth, whether you are navigating a business deal, interviewing candidates for a job, hunting for a previously enjoyed vehicle, grilling your teenager over last night\u2019s party, or traveling with your partner down that long road of lively discussion and togetherness. [Fabulous paragraph about the target audience!]\n<p>So what are some of the verbal signs of deception?<\/p>\n<p><strong>Expansion &amp; Contraction: <\/strong>A liar tends to expand contractions: \u201cI didn\u2019t stay up all night surfing those porn sites\u201d becomes \u201cI did not stay up all night surfing those porn sites,\u201d with an indignant look thrown in for good measure.<\/p>\n<p><strong>B-b-b-bad To The Bone:<\/strong> A liar might stutter, stammer, and otherwise wrap his tongue around his forehead.<\/p>\n<p>Pause &amp; Insert Here: A liar may pause and insert odd, non-word sounds into his speech to fill the uncomfortable silence. Ah, er, um, oh and sometimes duh are a liar\u2019s vowels.<\/p>\n<p><strong>Grunts &amp; Groans:<\/strong> A liar might clear his throat often and make other strange, guttural noises.<\/p>\n<p><strong>Let Me Qualify This:<\/strong> A liar tends to make judicious use of namsey-pamsey qualifiers such as \u2018however,\u2019 \u2018sometimes,\u2019 and \u2018generally,\u2019 stitching his fast-and-loose excuses with this limp, verbal pasta.<\/p>\n<p><strong>Could You Repeat That?:<\/strong> A liar might repeat the question you just asked in order to buy time.<\/p>\n<p><strong>A Trapped Rat:<\/strong> Once cornered, a liar will probably deny he\u2019s lying. He\u2019ll claim with a nasally whine and a pounding fist, that that he has no reason to lie. Uh-huh. You know better \u2013 he has every reason to lie.<\/p>\n<p><strong>Smooth Talker:<\/strong> A liar might talk fast. And smoothly and convincingly. Hey, no one said this was easy.<\/p>\n<p>\u201cPeople will lie out of need, fun, laziness, or desire,\u201d says O\u2019Seanery. \u201cSometimes it\u2019s done face-to-face. Other times it\u2019s done behind the back. It\u2019s done to lovers and it\u2019s done to complete strangers. People everywhere are lying through their teeth.\u201d<\/p>\n<p>You Won\u2019t Get Fooled Again details the many ways we lie, from the kind that can keep relationships intact, to the kind that can lead to jail time, to the kind that can destroy lives. O\u2019Seanery, a long-time liar, also reveals:<\/p>\n<p>\u2022 The different reasons why men and women lie.<br \/>\n\u2022 The non-verbal signs that indicate when someone is spinning a yarn.<br \/>\n\u2022 The spoken signals that tip off when someone is talking out the back of his<br \/>\n\u00a0\u00a0 neck.<br \/>\n\u2022 The best technological tools for busting liars.<br \/>\n\u2022 How to avoid falling in love with a \u201cserial liar.\u201d<br \/>\n\u2022 How to become a better liar when it comes to money, sex and friends.<br \/>\n\u2022 His Liar\u2019s Hall of Shame.<\/p>\n<p>\u201cIf your b.s. radar relies on someone\u2019s nose growing like Pinocchio\u2019s to catch a lie,\u201d says O\u2019Seanery, \u201cthen you will be taken advantage of again and again.\u201d<\/p>\n<p>No one wants to be taken advantage of, and you won\u2019t once you\u2019re armed with the tips in <em><strong>You Won\u2019t Get Fooled Again.<\/strong><\/em><\/p>\n<p>You Won\u2019t Get Fooled Again:<br \/>\nMore Than 101 Brilliant Ways to Bust Any Bald-Faced <br \/>\nLiar (Even If the Liar is Lying Beside You!)<br \/>\nBy Conner O\u2019Seanery<br \/>\nIllustrated by Steve Reed<\/p>\n<p>ISBN 0-9739277-0-4 144 pages <br \/>\nTrade Soft Cover<br \/>\n$10.95 US $14.95 Can. <br \/>\nPublished by The FingerTip Press.<br \/>\nA Tipping Points Digest Book<br \/>\nPublication Date: October 1, 2006<\/p>\n<p>Available in bookstores nationwide and online.<\/p>\n<p>For more information visit <a href=\"http:\/\/www.amazon.com\/You-Wont-Get-Fooled-Again\/dp\/0973927704\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.amazon.com\/You-Wont-Get-Fooled-Again\/dp\/0973927704<\/a>\u00a0 \u00a0<\/p>\n<p><strong>About the Creators<\/strong><\/p>\n<p>Conner O\u2019Seanery is a serial liar and the rumored co-inventor of Neutrinos, the odor absorbent line of men\u2019s briefs that swept Europe in the mid-90s.<\/p>\n<p>Steve Reed is the founder of Suspended Studios, a cutting edge (and honest) illustration company based in Corpus Christi, Texas.<\/p>\n<p><strong>About Tipping Points Digest<\/strong><\/p>\n<p>Every Tipping Points Digest title is scientifically formulated for easy digestion and rapid absorption by time-crunched readers everywhere. The series grew out of a simple guiding principle: Give stressed-out readers straight information they can use to improve their lives and their relationships, but deliver it with twisted humor and terrific illustrations. Straight tips. Bent Delivery. Simple \u2026 and highly effective.<\/p>\n<p><strong>What People Are Saying<\/strong><\/p>\n<p>\u201c<em>You Won\u2019t Get Fooled Again<\/em> will stand as one of the funniest books on the subject. It serves\u2026tons of tips, but twists straight-up advice into a hilarious pretzel that makes for a delicious read.\u201d <br \/>\n&#8212; David J. Lieberman, Ph.D., Author of New York Times bestseller Never Be Lied To Again<\/p>\n<p>\u201c\u2026not a replacement for the polygraph; however, this book is the next best thing. The reading is informative and entertaining, and the humor effectively takes the edge off a very serious question: <br \/>\nHave I been lied to? (Hint: you probably have!) <br \/>\n&#8212; Jack Trimarco, Polygraph expert, host of Court TV\u2019s Fake Out<\/p>\n<p>\u201cAs you belly laugh your way through <em>You Won\u2019t Get Fooled Again,<\/em> don\u2019t be fooled \u2013 it\u2019s chock full of information. A fast read, read it on the run, on the jog or on the sit. <br \/>\nBut read it! You\u2019ll never be the same again.\u201d<br \/>\n&#8212; Dr. Marcella Bakur Weiner<br \/>\nRelationship expert and co-author of Cheaters and The Love Compatibility Book<\/p>\n<p>Media review copies and photos available upon request<\/p>\n<p>Contact: Mike Sheriff 519-631-4282 or 866-994-8577 (Toll Free)<\/p>\n<p>Related Files:<br \/>\nFooled Again Cover Download this file (Book Covers)<\/p>\n<h3>Opportunity #54 to write a press release: Partnerships or strategic business alliances<\/h3>\n<p>These can be informal partnerships and alliances. Explain why you&#8217;re partnering and how it will better serve your customers.<\/p>\n<p><strong>Next:<\/strong> Promote a website.<\/p>\n<p><a href=\"http:\/\/authortoolkits.com\/pr-masterclass\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1189\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/05\/Press-Release-Masterclass-cover.jpg\" alt=\"digital product cover\" width=\"230\" height=\"298\" \/><\/a>Do you know about all the opportunities for authors and publishers to write press releases? I&#8217;ve identified 15 of the most common types of releases and even created templates for you so you can save time writing. Each template is accompanied by a sample so you can see what the release should look like. This package comes with full instructions. Don&#8217;t miss one opportunity to write a press release. Learn more about my <a href=\"http:\/\/authortoolkits.com\/pr-masterclass\/\" target=\"_blank\" rel=\"noopener noreferrer\">Press Release Masterclass: How to write releases that get publicity, build your brand and sell more books.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Press Release Tip 54 Use blurbs within the release Before publishing your book, you should have collected several reviews and &#8220;blurbs.&#8221; These are short testimonials, ideally from famous people in your niche, about why they enjoyed the book. You can use these blurbs, as well as short excerpts from your book reviews, within your press\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/89-press-release-tips\/press-release-tip-54\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}