The Publicity Hound’s
\nTips of the Week
\nIssue #475 Oct. 27, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Got Blogger Butt?<\/p>\n
2. Rub Elbows with Editors<\/p>\n
3. Tips from ‘Mars\/Venus’ Author<\/p>\n
4. How to Deal with Media Bias<\/p>\n
5. Help This Hound; Win a Shovel Mask<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blog…<\/p>\n
====================================
\n1. Got Blogger Butt?
\n====================================<\/p>\n
Thanks to those three little words, Publicity Hound Michelle
\nTennant landed an interview with FOX News later today on the
\ntopic of how women can stay healthy while in front of their
\ncomputers 14 hours a day.<\/p>\n
When Michelle’s doctor ordered her to take off 50 pounds by
\nAugust of next year, she bought a treadmill. Her woodworker
\nhusband made her a handy treadmill desk, a removable desk
\nattachment that lets her work on her laptop while working out.<\/p>\n
Michelle, a publicist, blogged about it at
\nhttp:\/\/budurl.com\/bloggerbutt and then pitched the story to FOX.
\nA producer called her, and she’ll use a webcam and Skype for the
\ninterview later tonight. FOX is taping segments now for November
\nsweeps and loves any kind of angle that will appeal to the
\nmasses.<\/p>\n
You can do what she did. You can come up with a clever angle for
\neven the most routine story. Here are four tips from Michelle on
\nhow to find a clever angle:<\/p>\n
–Use alliteration in your pitch. “Blogger butt” turns the pitch
\ninto a sound bite that’s irresistible to broadcasters.<\/p>\n
–Magazine covers offer ideas galore for angles. “Women should
\nget out of their comfort zone and read the cover of a men’s
\nmagazine, and men should read the cover of a women’s magazine,”
\nshe says. Look for headlines you can steal. By substituting just
\na few words, you’ve got an angle. Example from Cosmopolitan
\nmagazine: 26 gutsy ways to make a fresh start. Your headline: 8
\ngutsy ways to make your office a fun place to work.<\/p>\n
–Tie into breaking or seasonal news. “In this case, I tied my
\nbreaking news into women in the workforce and weight gain in the
\ndigital age.”<\/p>\n
–Look for problem\/solution angles that appeal to the masses. The
\nbest angles tie into topics like saving money, staying young,
\nlooking and feeling better, and being more successful.<\/p>\n
Watch the video she produced about blogger butt at Michelle, a graduate of The Publicity Hound Mentor program, has a Telephones and email aren’t the only ways to contact editors. –At events sponsored by your local press club. Many press clubs –At events sponsored by local business journals and magazines. –By hanging out near the media room at trade shows. If you’re “Trade Show PR: How to Rise Above the Noise Level,” a recording ======================================== John Gray says one of the biggest mistakes an author can make is I know what he means. I’ve worked with clients who have taken A second mistake, he says, is that they relied on the book for During a short interview with Steve Harrison, Gray discusses the You’ll also hear the one thing he did to come up with a memorable Listen to the interview, including what he learned about ======================================= This week, three Publicity Hounds have tips for Ivy Mendoza of “I suggest finding a neutral third party who is friendly with “Write a press release around the subject of forgiveness and bad Forget about the Lifestyles editor. Call her direct supervisor I’m also willing to guess that far more people read Craigslist in Read all the responses to this week?s ?Help This Hound question Send your own Help this Hound question to: mailto: ===================================== John T. Unger of Mancelona, MI writes:<\/p>\n “My original art, including my fire bowls, which I’ve been making “He is now suing me in federal court to overturn my existing “I did not initiate this lawsuit, but am defending my art, my “What ideas do your hounds have for raising awareness of the John called me to ask for my help with this problem, and I told The Publicity Hound who suggests the best idea will win a ================================== It’s almost Halloween and you can’t forget about your dog. Here Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ================================== PR\/social media book perfect for wanna-be publicists Want a Bulldog award? Teleconference explains how to win Avoid press release buzzwords; use press release keywords ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #475 Oct. 27, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Got Blogger Butt? 2. Rub Elbows with Editors 3. Tips from ‘Mars\/Venus’ Author 4. How to Deal with Media Bias 5. Help This Hound; Win a\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,22,29,58,9,5],"class_list":{"0":"post-236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-media-plan","9":"tag-media-relations","10":"tag-pitching-a-book","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":42169,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/236\/revisions\/42169"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/storytellertothemedia.com\/<\/a><\/p>\n
\nlong track record of getting her clients into top-tier media. She
\nexplained how she does it, and shared inside secrets on how she
\nconnects with journalists, when I interviewed for my series of
\nlessons on “How to Create a Media Plan.” Learn more about it at
\nhttp:\/\/publicityhound.com\/mediaplan.htm
\n<\/a>
\n========================================
\n2. Rub Elbows with Editors
\n========================================<\/p>\n
\nHere are three great ways to meet journalists face-to-face:<\/p>\n
\nallow people who work outside the media to join. It’s a chance to
\nmeet editors in a relaxed setting.<\/p>\n
\nBusiness Journals generate a huge chunk of their revenue from
\ncorporate sponsors at events such as power breakfasts, the 40
\nUnder 40 awards ceremony, and the Book of Lists party. Pay
\nattention to what events they’re sponsoring and attend. Don’t
\npitch at these events. Concentrate on building the relationship.<\/p>\n
\nattending a trade show as a participant, speaker or vendor, there
\nare lots of things you can do before, during and after the event
\nto make valuable media connections. Example: When you meet a
\njournalist at a trade show, invite him for coffee.<\/p>\n
\nof an interview I did with PR expert Dan Janal, offers dozens of
\ntactics and strategies you can use long before trade shows begin,
\nand long after they’re over, to build valuable relationships with
\nthe media. Learn more about the CD at
\nhttp:\/\/budurl.com\/tradeshowpr<\/p>\n
\n3. Tips from ‘Mars\/Venus’ Author
\n========================================<\/p>\n
\nnot understanding how to survive financially while writing and
\npromoting a book.<\/p>\n
\nsabbaticals from their businesses or their corporate jobs to
\nwrite their books, only to reluctantly take out a second mortgage
\njust to pay the bills until their books hit the bookstores.<\/p>\n
\nrevenue.<\/p>\n
\nrocky road he traveled as a self-published author, long before
\nhis ‘Mars\/Venus’ success, and how anyone who is writing a book or
\nwants to write one can learn from his experiences.<\/p>\n
\ntitle for his book on relationships. I’ve never heard this tip
\nmentioned anywhere. It worked. “Men Are From Mars, Women Are from
\nVenus” went on to sell 30 million copies and spent seven years on
\nthe New York Times Best Seller List.<\/p>\n
\nappearing on Oprah, at http:\/\/budurl.com\/menarefrommars<\/p>\n
\n4. How to Deal with Media Bias
\n=======================================<\/p>\n
\nManila, Philippines on how to deal with a local newspaper editor
\nwho refuses to print press releases about her client.
\nFrom Nancy Binzel Pierce:<\/p>\n
\nboth sides. Explain the situation to her (or him) and ask her to
\nhelp you re-establish a relationship.”
\nFrom Gin:<\/p>\n
\nwork ethics, then invite feedback from the public, adding
\ninformation about other available business services. The feedback
\nmay indirectly reflect and change the opinion of the editor.”
\nFrom the Publicity Hound:<\/p>\n
\nand explain what happened. If you don?t like that answer, keep
\nworking your way up the ladder to the publisher. Everybody works
\nfor somebody.<\/p>\n
\nthe Philippines than that newspaper. See “How to Use Craigslist
\nas a Global Publicity Tool” at
\nhttp:\/\/budurl.com\/howtousecraigslist<\/p>\n
\nhttp:\/\/tinyurl.com\/editorsaysno<\/p>\n
\nJStewart@PublicityHound.com<\/a>
\nand include your city, state and province.<\/p>\n
\n5. Help This Hound; Win a Shovel Mask
\n=====================================<\/p>\n
\nsince 2005, has been copied by a manufacturer.<\/p>\n
\ncopyrights and continue making knockoffs. I have a strong case, a
\ngreat lawyer and believe that if I can continue to defend myself,
\nthe case will be resolved in my favor.<\/p>\n
\ncreative rights, my reputation and my livelihood. I’ve already
\nspent over $50,000 out of pocket in defense of my original
\ndesigns. Seeking a judicial ruling in federal court will cost
\nmore than most artists or small businesses can afford, but
\nattempts at settlement have been unsuccessful. I am holding a
\nfundraising sale of my artwork to finance a defense in court.<\/p>\n
\nstory, its broader implications for other creative professionals
\nand raising funds to see that the laws which protect copyright
\nare not weakened for other artists?”
\nThe Publicity Hound says:<\/p>\n
\nhim my Publicity Hounds will come through with some great
\nsuggestions on how he can defend he lawsuit without going broke.
\nWhat can he do in traditional and social media to spread the word
\nand muster support? Post your best ideas to my blog at
\nhttp:\/\/budurl.com\/firebowl<\/p>\n
\nbeautiful shovel mask, made by John. The winner will be announced
\nhere in two weeks. Check by blog post for photos of the shovel
\nmask and the fire bowl.<\/p>\n
\n6. Hound Video of the Week
\n==================================<\/p>\n
\nare several clever ideas for dog costumes.
\nhttp:\/\/ow.ly\/wKW7<\/a><\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/wKRL<\/p>\n
\nhttp:\/\/ow.ly\/wtww<\/p>\n
\nhttp:\/\/ow.ly\/wtvO<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"