She arrived in Milwaukee at age 24 with less than $40 in her purse, learned to speak English and took the streetcar to work.<\/p>\n
Today, at age 75, Magrit Heitmann still logs up to 1,500 hours a year doing what she loves best–organizing the hundreds of volunteers for Germanfest, one of the signature festivals in Milwaukee, Wisconsin. <\/p>\n
It was a clever angle that led the full-page story promoting the festival in the Milwaukee Journal Sentinel–an angle you should keep in mind the next time you need to promote a special event.<\/p>\n
Reporters love storytelling. So look for people stories behind the event. Interesting or unusual event organizers, volunteers, donors, founders and longtime participants make wonderful little “extras” you can include with your pitch. Just make sure they feel comfortable talking to reporters and would agree to be photographed and appear on TV.<\/p>\n
Don’t spend another sleepless night worrying about drawing crowds and the media to your special event. “How to Plan & Promote Sizzling Special Events” package, along with our 15 checklists for event planners, will remove the risk and help you sleep better at night. <\/p>\n","protected":false},"excerpt":{"rendered":"
She arrived in Milwaukee at age 24 with less than $40 in her purse, learned to speak English and took the streetcar to work. Today, at age 75, Magrit Heitmann still logs up to 1,500 hours a year doing what she loves best–organizing the hundreds of volunteers for Germanfest, one of the signature festivals in\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[46,328,205,611],"class_list":{"0":"post-229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-event-promotion","8":"tag-event-publicity","9":"tag-pitching","10":"tag-press-release-topics","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":41858,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/229\/revisions\/41858"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}