{"id":2209,"date":"2008-10-15T15:27:56","date_gmt":"2008-10-15T15:27:56","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=2209"},"modified":"2025-06-07T14:53:34","modified_gmt":"2025-06-07T14:53:34","slug":"publicist-finds-the-perfect-hook-for-inflight-magazine-pitch","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/publicist-finds-the-perfect-hook-for-inflight-magazine-pitch\/","title":{"rendered":"Publicist finds the perfect hook for inflight magazine pitch"},"content":{"rendered":"

<\/a>\"Nancy<\/a>When Seattle publicist\u00a0Nancy Juetten told me about\u00a0a clever hook she used to place\u00a0an article about a client’s product, a purse hook,\u00a0in the holiday gift section of the November issue of Alaska Airlines magazine,\u00a0I invited her to be a guest blogger and tell you in her own words.\u00a0Nancy is the\u00a0owner of Nancy S. Juetten Marketing & Communications<\/a>\u00a0and writes a monthly column called “Media Savvy” for the\u00a0Puget Sound Business Journal.\u00a0\u00a0The purse hook that’s the subject of the publicity, by the way, is the perfect solution to germ-laden purses that can actually make you\u00a0sick.\u00a0<\/a><\/p>\n

\u00a0By Nancy Juetten
\n\u00a0Guest Blogger\n<\/p>\n

A big part of media relations success has to do with how well you see, hear, and celebrate the media decision makers you approach with your story.\u00a0 By paying attention to them, it just naturally happens that they pay more attention to you.<\/p>\n

To that end, I did something thoughtful to invite the attention of the publisher of an inflight magazine about one of my clients.\u00a0Zook Hooks Inc.<\/a>\u00a0offers fashionable and functional purse hooks that keep handbags off the floor and protect them from germs and other ills.\u00a0This is a pretty compelling benefit for air travelers who want to keep their purses clean and safe.\u00a0Position the\u00a0hook on the edge of a table and hang the purse on the hook.<\/p>\n

\"ook<\/a>One of the Zook Hooks offers a photo frame that makes it easy to highlight images of your favorite people.\u00a0<\/p>\n


\nCatch the media’s attention<\/strong>\n<\/p>\n

Mimi Kirsch, the publisher of\u00a0Alaska Airlines inflight magazine, is a prominent local business executive in the Seattle area, and I received a postcard in the mail with her color photo featured.\u00a0That postcard inspired me to insert her photo within a photo frame Zook Hook and deliver it—along with a compelling story pitch about why Zook Hooks would be a welcome and timely addition to the magazine’s holiday gift guide—to her door.\u00a0 <\/span><\/p>\n

Within my email\u00a0pitch, I\u00a0provided <\/span>active links to product photos\u00a0to make it even easier to invite a “yes” decision for this potential editorial placement.\u00a0<\/p>\n


\nFollow up\u00a0sealed the deal<\/strong>\n<\/p>\n

Within days, I followed up with an email that said:<\/p>\n

<\/a>\"Puse“Good morning.\u00a0 I am just checking back to see if I made you grin with the Zook Hook purse hanger I sent your way with your picture within?\u00a0I hope you are enjoying the additional bling for your purse along with the additional protection from germs and other ills. I’d be thrilled to learn if these items might earn holiday gift guide consideration in your magazine.\u00a0I would love to hear back if you can spare a moment.\u00a0Thank you very much for your consideration.\u00a0 And enjoy your Zook Hook.”<\/p>\n

Moments later, I received an email confirming that Zook Hooks would earn a place in the November issue of Alaska Airlines magazine.<\/p>\n

This example puts into clear focus the importance of seeing, hearing and celebrating media decision-makers\u00a0to earn attention for the products, services and causes that are the center of any media relations effort.\u00a0 I know that receiving a Zook Hook with the publisher’s photo inserted within was a compelling way to invite attention.\u00a0<\/p>\n

Delivering\u00a0a complete pitch that made clear why the story idea was timely, newsworthy, relevant, visual and local offered credible support.\u00a0 My follow-up effort sealed the deal.\u00a0 Now, my client is earning the attention she deserves within the pages of an influential inflight magazine in perfect timing to fuel holiday purchases.<\/p>\n

*\u00a0\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0\u00a0\u00a0\u00a0 *\u00a0\u00a0<\/strong><\/p>\n

Speaking of the holidays, Nancy has created\u00a0Publici-Tea\u2122-TO-GO!\u00a0 Gift bundles\u00a0perfect for the Publicity Hound on your holiday list. Each bundle features\u00a0tea, Seattle Chocolate truffles, Biscot-Tea\u2122, two\u00a0do-it-yourself\u00a0tips booklets on how to generate publicity, a CD filled with publicity success stories and more tips on how to get quoted in the media, become known as an expert, and write press releases that get results.\u00a0 You can read your tips over a hot cup of tea—the bundle even includes the Prosperi-Tea\u00a0cup and a tea bag.\u00a0<\/p>\n

Nancy will donate 10\u00a0percent of the profits from\u00a0each $57 bundle to\u00a0NW Hope and Healing<\/a>, a nonprofit that delivers healing baskets full of comfort and joy items like lotions, teddy bears, and hard candies to women\u00a0diagnosed with breast cancer.<\/p>\n

Also see The Publicity Hound’s “Special Report #29: Fly High with Publicity\u00a0in the Inflight Magazines.”<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Seattle publicist\u00a0Nancy Juetten told me about\u00a0a clever hook she used to place\u00a0an article about a client’s product, a purse hook,\u00a0in the holiday gift section of the November issue of Alaska Airlines magazine,\u00a0I invited her to be a guest blogger and tell you in her own words.\u00a0Nancy is the\u00a0owner of Nancy S. Juetten Marketing &\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,610],"class_list":{"0":"post-2209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2209"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2209\/revisions"}],"predecessor-version":[{"id":41451,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2209\/revisions\/41451"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}