{"id":220,"date":"2009-10-14T11:30:22","date_gmt":"2009-10-14T16:30:22","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=220"},"modified":"2025-11-10T16:31:15","modified_gmt":"2025-11-10T16:31:15","slug":"8-ways-to-distribute-your-news","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/8-ways-to-distribute-your-news\/","title":{"rendered":"8 Ways to Distribute Your News"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #473 Oct. 13, 2009
\nPublisher: Joan Stewart
\nmailto:JStewart@PublicityHound.com<\/a>
\nhttp:\/\/publicityhound.com\/<\/a>
\nhttp:\/\/www.publicityhound.net\/<\/a> (Blog)
\nhttp:\/\/www.publicityarticles.net\/ (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\nhttp:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In This Issue
\n===================================<\/p>\n

1. 8 Ways to Distribute Your News<\/p>\n

2. How the FTC Crackdown Affects You<\/p>\n

3. Blogger LinkUp<\/p>\n

4. How Publicists Set Fees<\/p>\n

5. Help This Hound<\/p>\n

6. Hound Joke of the Week<\/p>\n

7. And at My Blog…<\/p>\n

====================================
\n1. 8 Ways to Distribute Your News
\n====================================<\/p>\n

When it’s time to share news about your business, how do you
\nshare it?<\/p>\n

In the old days, we’d type a press release and mail dozens of
\nthem.<\/p>\n

Or, we’d pitch the story to one of the wire services and hope for
\nthe best.<\/p>\n

These days, however, the Internet opens many more avenues for
\ndistributing our news. “Moving Beyond the Wire: Tips for Making
\nthe Most of Distribution Channels,” a free White Paper from
\nVocus, lists the strengths and weaknesses of eight distribution
\nchannels. You can download it at http:\/\/budurl.com\/wka4<\/p>\n

Writing online press releases is one of my favorites because it
\nlets us bypass the media and reach consumers directly if–and
\nthis is a very big if–we’ve used the correct keywords in our
\nreleases so consumers can find them.<\/p>\n

Two weeks ago, I wrote about the biggest mistake people make when
\nwriting releases: not using keywords. The second big boo-boo is
\nusing keywords that have too much competition.<\/p>\n

For example, if you sell handbags, writing a press release and
\nusing the word “handbags” throughout won’t do you much good. Your
\nrelease would be competing against companies like Zappos,
\nOverstock.com, Handbags.com and others that have top ranking in
\nGoogle for “handbags.”<\/p>\n

But if you write about “quilted handbags” or “handmade handbags”
\nor “Desperate Housewives handbags,” you’ll be targeting potential
\ncustomers like a laser beam, and you’ll have a chance to make it
\nonto Page 1 of Google’s search results more easily.<\/p>\n

Keywords don’t have to be confusing or frustrating if you have a
\nstep-by-step checklist you can use when writing releases. Janet
\nThaeler will give you one during next week’s teleseminar on “How
\nto Use Keywords: The ‘Magic Magnets’ That PUll Consumers and
\nJournalists to Your Press Releases.” It will be at 3 p.m. Eastern
\nTime on Wednesday, Oct. 21.<\/p>\n

I’m betting that most of your competitors don’t know how to use
\nkeywords. So this is a golden opportunity to learn how, and leave
\nthem in the dust.<\/p>\n

Everyone who registers for the call will have the chance to win a
\npress release written by Janet, and distributed through PRWeb.
\nRead more about what you?ll learn, and register at
\nhttp:\/\/tinyurl.com\/yeygbqb
\n=========================================
\n2. How the FTC Crackdown Affects You
\n=========================================<\/p>\n

Last week’s ruling by the FTC that forces bloggers and other
\nbusiness people to reveal paid endorsements that they receive, or
\nrequires them to mention that the products they review were given
\nto them for free, is sending bloggers into a tailspin.<\/p>\n

Most bloggers don’t accept money to write favorable reviews of
\nproducts.<\/p>\n

But what about sneaking affiliate links into copy so they earn a
\ncommission for recommending somebody else’s products and
\nservices?<\/p>\n

What about celebrity endorsements?<\/p>\n

What about writing “blurbs” for somebody else’s book jacket? If
\nan author asks you to write one, is it your responsibility, or
\nthe publisher’s, to let readers know that the publisher didn’t
\nmake you pay for the book?<\/p>\n

The new regulations, which take effect Dec. 1, don’t only affect
\nbloggers. They cover copywriters, Internet entrepreneurs,
\naffiliate program managers, publishers and others. News stories
\nlast week said that the FTC isn’t quite sure how it’s going to
\npolice bloggers and others and that it doesn’t even have the
\nmanpower to enforce the new rules proactively.<\/p>\n

If you’re tempted to ignore the rules, what if a disgruntled
\ncompetitor reports you to the FTC?<\/p>\n

Publicity expert Marcia Yudkin’s will be interviewing Boston
\nbusiness attorney Jean Sifleet on Thursday, Oct. 29, about how
\nthe new rules affect bloggers and others. She’ll record the call
\nand then sell the recording. If you’re curious about what you’ll
\nhave to do differently starting Dec. 1, or you’d like to submit a
\nquestion, go to\u00a0 or http:\/\/budurl.com\/8fj4 and read more about
\nwhat you’ll learn, and then register.
\n========================================
\n3. Blogger LinkUp
\n========================================<\/p>\n

Publicity Hound Cathy Stucker read last week’s tips about how to
\nfind guest bloggers, and asked me to share another helpful
\nsuggestion.<\/p>\n

If you’re looking for guest posts, try submitting a request to
\nher free service, http:\/\/BloggerLinkUp.com\/<\/a><\/p>\n

“A blogger can submit a request for a guest post, offer to guest
\npost, and more,” she said. “Authors have done blog tours and
\ngotten their books reviewed. Bloggers have gotten useful content
\nfor their blogs, and others have gotten great links. I got a link
\nfrom the Huffington Post through a request posted in Blogger
\nLinkUp.”<\/p>\n

The service launched in April and already has resulted in lots of
\nmatches. You can also use it to look for sources for interviews
\nor to offer products to bloggers for review. (See Item #2 above.)<\/p>\n

When you’ve identified a blogger you want to pitch, do you spend
\ntime becoming familiar with their blog content and posting a few
\ncomments there over several days, so they can get to know you
\nbefore you pitch? If not, you’re skipping a valuable step. Learn
\nmore about how to approach bloggers—even the big ones—and
\nencourage them to write about you. See “How to Pitch the Best
\nBloggers & Create a PUblicity Explosion” at
\nhttp:\/\/budurl.com\/gqln
\n=======================================
\n4. How Publicists Set Fees
\n=======================================<\/p>\n

This week, five Publicity Hounds answered a question from Joel
\nKweskin of Charlotte, NC. He wanted to know if publicists should
\nreceive higher fees for publicity in major media outlets.
\nFrom Diana Ennen:<\/p>\n

“I don?t feel it?s necessary to be paid more for a big hit. We do
\nget rewarded in just landing those. They show our clients that we
\nreally can do it. And those make great additions to their press
\npage too.”
\nFrom Bonnie Harris:<\/p>\n

“Best to price your work according to the effort, not the outcome
\nbecause that is what you can measure on a consistent basis.\u00a0 Your
\nbig hits will earn you more business, and eventually allow you to
\ncharge more anyway.”
\nFrom Gail Sideman:<\/p>\n

“I create fees based on the scope of a project. The best I can do
\nfor an honest fee is to approach targeted, appropriate media for
\na story and present it professionally and in a way that meets the
\nneeds of said outlet?s audience.”
\nThe Publicity Hound says:<\/p>\n

Read all the responses to last week?s ?Help This Hound” question
\nat http:\/\/budurl.com\/9h2q<\/p>\n

In my ebook, “How to Hire the Perfect Publicist,’ I discuss the
\nadvantages and disadvantages of each of the four ways publicists
\ncharge for their services: by the hour, retainer, by the project
\nand pay-per-placement. You can decide which model is right for
\nyou. Read more about what you’ll learn at
\nhttp:\/\/publicityhound.com\/hireapublicist.html<\/a><\/p>\n

Send your own Help this Hound question to:
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city, state or province.
\n===================================
\n5. Help This Hound
\n===================================<\/p>\n

John and Bobbi Robinson of Vanderbilt, PA write:<\/p>\n

“Unity, a Journey of Hope, is our nonprofit that grants wishes to
\nadults with a life-limiting illness.<\/p>\n

“We take them to concerts and sporting events, introduce them to
\npeople they want to meet, send them on vacation with a friend or
\nfamily member, or send them on trips to meet relatives they
\nhaven?t seen in awhile.<\/p>\n

“It has been impossible to get our story onto the local
\nPittsburgh TV stations.\u00a0 Coverage in the local newspapers has
\nbeen awesome.\u00a0 But the TV stations are like a fortress.\u00a0 If your
\nHounds have any ideas on how we can pitch an idea to the local
\nstations and get on the air, their help would be appreciated.”
\nThe Publicity Hound says:<\/p>\n

TV usually requires great visuals along with your pitch, and it
\nsounds like you have opportunities galore for those. Hounds with
\nsuggestions on how John and Bobbi can get their story onto
\nPittsburgh TV stations should post them to my blog at
\n\u00a0http:\/\/budurl.com\/5krx
\n==================================
\n6. Hound Joke of the Week
\n==================================<\/p>\n

Did you ever notice when you blow in a dog’s face he gets mad at
\nyou?\u00a0 But when you take him in a car he sticks his head out the
\nwindow.<\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/
\n<\/a>==================================
\n7. And at My Blog…
\n==================================<\/p>\n

Win lunch with Jack Canfield and pick his brain
\nhttp:\/\/budurl.com\/46ph<\/p>\n

Number One press release mistake: A lack of keywords
\nhttp:\/\/budurl.com\/czqq
\n————————————<\/p>\n

Follow me on Twitter:
\nhttp:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\nhttp:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\nhttp:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter.\u00a0 But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website at http:\/\/publicityhound.com\/<\/a> or you
\ntold me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy.\u00a0 Read my privacy policy at
\nhttp:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

================================================<\/p>\n

Joan Stewart
\na.k.a. The Publicity Hound
\n3434 County KK
\nPort Washington, WI 53074
\nUSA
\nPhone: 262-284-7451 (Central) Fax: 262-284-1737<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #473 Oct. 13, 2009 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com\/ http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net\/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In This Issue =================================== 1. 8 Ways to Distribute Your News 2. How the FTC\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,13,9,5],"class_list":{"0":"post-220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-press-releases","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"predecessor-version":[{"id":43205,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/220\/revisions\/43205"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}