“I started writing a series of Twitter<\/a>\u00a0for David to release every half hour-hour a couple of days ago.\u00a0 It got some responses, which for a first time with a Twitter campaign, I thought was good.<\/p>\n “I took the Twitter tips and created a tip sheet\/news release.\u00a0 With that in-hand, I made some calls to local television outlets.\u00a0I had immediate interest from two of four stations. One of\u00a0WTMJ’s producers emailed me in about an hour and requested the interview.<\/p>\n “One\u00a0interview turned into two.\u00a0 Anchor Charles Benson liked David’s information so much, he asked him to hang around a few minutes until he got off the air.\u00a0 Benson then did a separate interview with David that was supposed to air at 10 p.m., yesterday, but I think got bumped for breaking news.\u00a0 This is something that still can air in the next few days if the station chooses.<\/p>\n “I think David created a nice trust element with Charles Benson and the people at WTMJ (I got great feedback from the producer), so thus far, the effort is working nicely.\u00a0 Not that I hope the market continues to tank, but I’ll use this angle as long as I can!”<\/p>\n She thought of other ways for David to keep the publicity train chugging down the track:<\/p>\n The gloomy economy presents opportunities galore for smart Publicity Hounds everywhere, not just life coaches. Here are five more ideas:<\/p>\n Save the fretting for your financial statements. But be optimistic about your chances to create publicity that piggybacks onto the economy and any other trend.<\/p>\n","protected":false},"excerpt":{"rendered":" Life coaches often complain that they have a difficult time generating publicity, perhaps because life coaches seem to be everywhere. But Publicity Hound David Bohl, of Milwaukee, a life coach and former venture capitalist,\u00a0made it happen, with some\u00a0help from\u00a0a sharp publicist. David was the\u00a0expert sources for a more than three-minute interview on a Milwaukee TV\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205,610],"class_list":{"0":"post-2178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2178"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2178\/revisions"}],"predecessor-version":[{"id":41450,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2178\/revisions\/41450"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Milwukee](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2008\/10\/gail_sideman.jpg\" "\\"gail_sideman\\"")
<\/a>“It’s Publicity 101 and\u00a0 something about which you talk all the time: piggyback onto\u00a0a current event.\u00a0 In this case, it’s the slumping economy.<\/p>\n\n
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