If you’re writing a press release and you want the reader to do only one thing as a result of reading your release, and not get distracted, lead them to a special landing page. It’s a stand-alone page at your website, created specifically for the purposes of a marketing or advertising campaign where a visitor \u201clands\u201d when they have clicked on a link in your press release.\u00a0<\/p>\n
For example, I have a sign-up box for my free weekly publicity tips in the upper left corner of The Publicity Hound’s homepage.<\/a><\/p>\n Let’s say I’m going to write a press release promoting my free tips. Rather than include a link to the home page of my website where they might get distracted and click on a lot of other links and miss signing up, I send them to this landingpage<\/a> which tells them what I’ll give them for free, and lists seven reasons why they should subscribe. If they do, I send them to a thank-you page which includes navigational links so they can look elsewhere on my website.<\/p>\n A landing page can also be a page where you’re selling something and you don’t want readers to be distracted.<\/p>\n Mergers and acquisitions, which are worth a press release, aren’t only for big companies. Non-profits of all sizes, businesses of all sizes, and even government agencies merge or make acquisitions.\u00a0\u00a0<\/p>\n Next:<\/strong> You’ll start Module 7 and see a variety of “before” and “after” versions of press releases<\/b>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Press Release Tip 42 Use a landing page If you’re writing a press release and you want the reader to do only one thing as a result of reading your release, and not get distracted, lead them to a special landing page. It’s a stand-alone page at your website, created specifically for the purposes of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":581,"footnotes":""},"categories":[581],"tags":[],"class_list":{"0":"post-206","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-89-press-release-tips","7":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=206"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/206\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Opportunity #42: Mergers and acquisitions<\/h3>\n