The Publicity Hound’s
\nTips of the Week
\nIssue #472 Oct. 6, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Where to Find Guest Bloggers<\/p>\n
2. Free Press Release Distribution<\/p>\n
3. Media Lead: Animal Planet<\/p>\n
4. For Authors Only<\/p>\n
5. When Journalists Ignore Your Releases<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=========================================
\n1. Where to Find Guest Bloggers
\n=========================================<\/p>\n
If you’re weary of cranking out quality content for your blog,
\nconsider recruiting an occasional guest blogger.<\/p>\n
Guest bloggers expose your readers to new opinions, topics and
\nperspectives.<\/p>\n
They give you a break. And they give other writers and experts
\nexposure to your audience.<\/p>\n
Here’s the best part. They don’t even have to have their own
\nblog. If they can write well, they can guest blog.<\/p>\n
Here are five ways to find guest bloggers:<\/p>\n
–Invite bloggers whose opinions you admire. Ask them to write
\noriginal content, because the search engines don’t look favorably
\non duplicate content. Stress that they’ll have the chance to be
\nin front of a new audience and that you’ll give them a link back
\nto their website or blog.<\/p>\n
–Invite some of the most frequent commenters at your own blog–
\nwriters whose opinions and writing you admire.<\/p>\n
–Consider inviting publishers or editors of some of your
\nfavorite ezines, as long as their topic is related to the topics
\nyou write about.<\/p>\n
–If you’re on LinkedIn, pay attention to the question-and-answer
\nfeature. I found a great answer to a question, and asked the
\nwriter if I could print her answer as a guest blog post. She said
\nyes.<\/p>\n
–Ask your readers to contribute their best posts–again,
\noriginal content. It’s best that readers pitch an idea for your
\napproval, just like they’d pitch a story to journalists.<\/p>\n
Want to be a guest blogger for my blog at ======================================= Here’s the dirty little secret of most free press release Most of them don’t distribute anything. They simply take your There’s more you need to know.<\/p>\n If you discover that the press release you just submitted Paid services like PRWeb and Expertclick.com have help desks that Janet Thaeler, a press release specialist and an expert at search If your competitors are using keywords correctly in their Everyone who registers for the call will have the chance to win a ======================================== For all you Publicity Hounds out there who want a new best friend Their show, “Underdog to Wonderdog,” is looking for loving If you or someone you know wants their very own hound to love, ======================================== If you’ve written a book or you’re thinking of writing one, learn Steve Harrison will discuss them when he hosts a free teleseminar After working with more than 9,000 authors over the last two If these times are inconvenient, recruit somebody to listen for ======================================= This week, seven Publicity Hounds have tips for Joel Kweskin of From J. Reeder, a former newspaper editor:<\/p>\n “One of the best things you can do is include a usable photo at From Connie Oswald Stofko:<\/p>\n “Just pick up the phone and call the newspaper. It could be From Paul Furiga:<\/p>\n “The most important thing you can do is to get to know the people The Publicity Hound says:<\/p>\n Read all the responses to this week?s ?Help This Hound” question Send your own Help this Hound question to: =================================== Joel Kweskin of Charlotte, NC, asks another question this week:<\/p>\n “I’d like to hear your Hounds’ opinions on how to compensate “Some press releases result in a little blurb in a publication, “Shouldn’t there be a different compensation ‘adjustment’ for an The Publicity Hound says:<\/p>\n Publicists charge for their services several ways, Joel. The way How about it, publicists? Do you do pay-per-placement? If not, ================================== Actual classified ad that appeared in a weekly newspaper in Ohio:<\/p>\n FREE to a good home: Domestic tan male. Neutered and declawed. DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/ NPR says pitch your idea to one show at a time ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #472 Oct. 6, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ================================== In This Issue =================================== 1. Where to Find Guest Bloggers 2. Free Press Release Distribution 3. Media Lead: Animal Planet 4. For Authors Only 5. When Journalists Ignore Your Releases 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,55,39,58,9,5,27],"class_list":{"0":"post-201","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-free-publicity","9":"tag-pitch-blogggers","10":"tag-pitching-a-book","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=201"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/201\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/www.publicityhound.net\/<\/a>? Send your idea to
\nJStewart@PublicityHound.com<\/a><\/p>\n
\n2. Free Press Release Distribution
\n=======================================<\/p>\n
\ndistribution services.<\/p>\n
\npress release and park it at their website. They exist primarily
\nto get revenue from Google AdSense ads, which show up on the same
\npage as your release.<\/p>\n
\nincludes a typo–like a wrong phone number or a bad URL–you’re
\nusually stuck with the error forever. Most of these services
\ndon’t have help desks.<\/p>\n
\ncan spring into action within minutes after you call.<\/p>\n
\nengine optimization, says that if press release writers insist on
\nusing one of the free services, there are three she recommends.
\nShe’ll discuss them when she’s a guest on a teleseminar I’m
\nhosting on Wednesday, Oct. 21, from 3 to 4:10 p.m. Eastern Time.
\nIt’s on “How to Use Keywords, the Magic Magnets that Pull
\nConsumers and Journalists to Your Press Releases.”<\/p>\n
\nreleases, and you aren’t, they win and you lose.<\/p>\n
\npress release written by Janet, and distributed through PRWeb.
\nRead more about what you’ll learn, and register at
\nhttp:\/\/tinyurl.com\/yeygbqb<\/p>\n
\n3. Media Lead: Animal Planet
\n========================================<\/p>\n
\nAND want great PR at the same time, PitchRate.com has a unique
\nrequest from Animal Planet.<\/p>\n
\nfamilies, couples or singles in the New England area to adopt an
\nunloved shelter dog. These once-neglected and forgotten shelter
\ndogs will be made over, trained and given a second chance at life
\nby being placed in a home on this second-season program.<\/p>\n
\nvisit http:\/\/www.pitchrate.com\/<\/a> and make a pitch to Animal
\nPlanet’s request, “Animal Planet – adopt an unwanted shelter
\ndog,” right away.<\/p>\n
\n4. For Authors Only
\n========================================<\/p>\n
\nwhat 7 things rich authors do differently than poor authors.<\/p>\n
\ncalled “What do Rich Authors Know That Poor Authors Don’t?” on
\nThursday, Oct. 8, at your choice of two times.<\/p>\n
\ndecades, Steve has discovered that successful, best-selling
\nauthors do 7 things differently. Find out what they are by
\nregistering for the call at http:\/\/tinyurl.com\/2onv6b<\/a> and
\nlistening at either 2 or 7 p.m. Eastern.<\/p>\n
\nyou and take notes. These calls are seldom recorded.<\/p>\n
\n5. When Journalists Ignore Your Releases
\n=======================================<\/p>\n
\nCharlotte, NC, who needs advice on how to get his press releases
\npublished. He has sent many releases to journalists, with little
\nsuccess.<\/p>\n
\n300 dpi and about 4-by-6 size. Make sure to include a caption
\nidentifying anyone in the photo. Then write your release to sell
\nthat photo. Most editors are looking for art to go with anything
\ncanned to lay out a page.”<\/p>\n
\nyou’re not meeting their deadlines. Or you’re faxing the press
\nrelease when they want it e-mailed, or vice versa. One paper
\ndidn’t use a great story I sent them, because they never got it?-
\ntheir email was down.”<\/p>\n
\nwho decide whether your news gets printed. They call it public
\nrelations because it?s about relationships. And you build a media
\nrelationship that leads to placements by initiating a dialogue
\nwith the people who decide what?s news and what?s not. Buy the
\nappropriate editor or reporter coffee. Visit them in the
\nnewsroom. Ask them this most important question: ‘How can I help
\nYOU?'”<\/p>\n
\nat http:\/\/budurl.com\/85lh<\/p>\n
\nmailto:JStewart@PublicityHound.com<\/a>
\nand include your city, state or province.<\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\npublicists.<\/p>\n
\nwhich can be considered satisfactory. And then there’s a query to
\na business publication that results in a full feature article,
\nwhich I’ve gotten a few times.<\/p>\n
\neffort on the publicist’s part that results in fairly major
\ncoverage?”<\/p>\n
\nyou’re referring to is called pay-per-placement. The client
\ndoesn’t pay unless the publicist generates publicity. Fees are
\ndetermined by the size and reach of the media hit. You can read
\nmore about it at BL Ochman’s blog at http:\/\/budurl.com\/2wgt<\/p>\n
\nare you compensated for bigger publicity hits? If not, why not?
\nAnd how can a client know which method of payment is better? Post
\nyour comments to my blog at http:\/\/budurl.com\/9h2q<\/p>\n
\n7. Hound Joke of the Week
\n==================================<\/p>\n
\nHas shots.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n<\/a>
\n===============================
\n8. And at My Blog…
\n===============================<\/p>\n
\nhttp:\/\/budurl.com\/qh7v<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"