These are gloomy\u00a0times for many Publicity Hounds who are corporate speakers and\u00a0rely primarily on speaking fees and back-of-the-room product sales.<\/p>\n
Some companies, faced with huge expenses they can’t control such as the skyrocketing cost of gasoline, are slashing training budgets.\u00a0Corporate speakers,\u00a0competing with thousands of other speakers for gigs, are finding that the\u00a0pot of money available to pay them has shrunk.<\/p>\n
4 ways to tweak your topic<\/strong>\u00a0\u00a0<\/p>\n If I relied on most of my revenue from speaking, which I don’t, one of the first things I’d do is figure out a way to tweak my topic for the college market. Unlike private companies, colleges and universities\u00a0have several sources of money, such as student activity fees, that are recession-proof. That means\u00a0the college speaking market doesn’t go south when the economy does.<\/p>\n Here are four examples of how you can\u00a0tweak your topic for colleges:<\/p>\n 1. A speaker who trains\u00a0corporate executives on leadership can take\u00a0the fundamental points of the presentation and teach college stuents how to be leaders, whether it’s within their fraternities or sororities, or student government, or within\u00a0a special-interest group on campus.<\/p>\n 2. An expert on corporate recruiting and retention\u00a0can teach college fraternities and sororities how to recruit and retain members. Greeks, by the way, have their own budgets for hiring speakers, yet another recession-proof pot of money.<\/p>\n 3.\u00a0Speakers who\u00a0specialize in motivating corporate audiences\u00a0as convention keynoters\u00a0can take their message to college campuses, where motivational speakers are in high demand.<\/p>\n 4. Diversity trainers who target corporate America should start thinking about how they can teach college faculty, staff and students about diversity. At a four-year collge,\u00a0a kid from the inner-city and a farm kid from Kansas can suddenly find themselves roommates, with all kinds of potential problems.<\/p>\n Where to learn more about speaking at colleges<\/strong><\/p>\n Leadership, fraternity and sorority issues, motivational and inspirational messages,\u00a0and diversity are among the\u00a017 categories of topics\u00a0that are in demand at colleges, universities, two-year colleges and tech schools. James Malinchak,\u00a0“King of the College Speaking Circuit,”\u00a0reviewed them all during a teleseminar I conducted with him today.\u00a0 You can listen here.<\/p>\n It’s a preview for his College Speaking Success Boot Camp<\/a>\u00a0Dec. 4-7 in Los Angeles, and attendees can save $750 if they register by Sept. 30.<\/p>\n","protected":false},"excerpt":{"rendered":" These are gloomy\u00a0times for many Publicity Hounds who are corporate speakers and\u00a0rely primarily on speaking fees and back-of-the-room product sales. Some companies, faced with huge expenses they can’t control such as the skyrocketing cost of gasoline, are slashing training budgets.\u00a0Corporate speakers,\u00a0competing with thousands of other speakers for gigs, are finding that the\u00a0pot of money available\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[427],"class_list":{"0":"post-2001","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-marketing","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=2001"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2001\/revisions"}],"predecessor-version":[{"id":41469,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/2001\/revisions\/41469"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=2001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=2001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=2001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}