5 Reasons You Should Follow Up<\/h3>\n\n\n\n
Here are five reasons why smart Publicity Hounds follow up pitches:<\/p>\n\n\n\n
- \n
- Things fall through the cracks on their end.<\/strong> That includes pitches delivered by email or phone.<\/li>\n\n\n\n
- Email pitches can get caught in spam folders.<\/strong><\/li>\n\n\n\n
- Journalists and bloggers want a good story<\/strong>. Despite what they might say, they even want that good story if it means you have to nudge them by making an extra phone call or sending two additional emails.<\/li>\n\n\n\n
- Both of your jobs depend on it.<\/strong> If you’re a publicist, you’re toast if you don’t get results for your clients. If you’re a business owner and you don’t take advantage of free publicity, you’re stuck paying for ads you probably can’t afford.<\/li>\n\n\n\n
- The squeaky wheel gets the publicity.<\/strong> It will always be this way.\u00a0<\/li>\n<\/ol>\n\n\n\n
The problem is that there’s no hard-and-fast rule for following up a story pitch.<\/p>\n\n\n\n
How 3 Publicists Follow Up<\/h3>\n\n\n\n
I asked three publicists I respect how they do it.<\/p>\n\n\n\n
The first one has a three-part system for following up, and she uses a baseball analogy to describe it.<\/p>\n\n\n\n
The second one also has a three-part system but it’s very different.<\/p>\n\n\n\n
A third says she follows up repeatedly until she hears a firm “no.” (I don’t recommend you do this.) But she has a long list of criteria that’s part of the process, and the media adore her. <\/p>\n\n\n\n
Learn the New Rules of How to Follow Up<\/h3>\n\n\n\n
I’ll explain all three when I host the webinar “The New Rules of Following Up Pitches to Journalists” <\/a>from 4 to 5 p.m. EDT today, Thursday, June 13. (Update:<\/strong> You can access the replay here.)<\/a> <\/p>\n\n\n\n
Register here<\/a>, even if you can’t attend live. I’m recording it and you’ll get all the materials within 72 hours after the call. And you can email questions to me afterward.<\/del><\/p>\n\n\n\n<\/p>\n\n\n\n
Don’t be a one of the “pests who waste our time.” Be a valuable source the media love, even when you follow up.<\/strong><\/p>\n\n\n
\n![\"Illustration](\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/06\/Follow-Up-Webinar-Promo-Box-Done.jpg\" "\\"Happy")
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<\/p>\n","protected":false},"excerpt":{"rendered":"
Don’t break into a sweat when you pitch a writer from a national magazine and hear nothing, even weeks later. You’re tempted to follow up. But you remember the warning from a reporter at your local newspaper who spoke at your Chamber of Commerce breakfast several months ago. She told audience members that after they\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":691,"footnotes":""},"categories":[691],"tags":[29,205,13],"class_list":{"0":"post-19807","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-publicity","7":"tag-media-relations","8":"tag-pitching","9":"tag-press-releases","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/19807","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=19807"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/19807\/revisions"}],"predecessor-version":[{"id":43097,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/19807\/revisions\/43097"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=19807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=19807"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=19807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Email pitches can get caught in spam folders.<\/strong><\/li>\n\n\n\n