{"id":1920,"date":"2008-09-12T18:41:41","date_gmt":"2008-09-12T18:41:41","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1920"},"modified":"2025-06-07T15:57:06","modified_gmt":"2025-06-07T15:57:06","slug":"3-website-mistakes-that-derail-your-publicity-efforts","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/3-website-mistakes-that-derail-your-publicity-efforts\/","title":{"rendered":"3 website mistakes that derail your publicity efforts"},"content":{"rendered":"

\"Arrow<\/a>If you missed Tuesday’s\u00a0teleseminar with Tom Antion, my mentor, who explained his (and my) three-pronged strategy for business success—Internet marketing, public speaking and success principles—you can\u00a0download it. <\/a><\/p>\n

You’ll hear Tom talk about dozens of topics, including the three big mistakes many website owners make. I made the first one\u00a0when I hired a company to create my website<\/a>.\u00a0<\/p>\n

See how many of these you made:<\/p>\n

Mistake Number 1:<\/strong><\/p>\n

You write a list of keywords and keyword phrases that you assume people will be typing into the search engines to find the kind of information at\u00a0your site.\u00a0You hire somebody to build the site, using those keywords. And\u00a0then you wait for traffic.<\/p>\n

Rather than trying to pull traffic, do your keyword research BEFORE you build the site. Learn the exact keywords people are using when they search. And then place those\u00a0keywords in the right places on the appropriate\u00a0pages at your site. Tom calls that “Going where the traffic is, and then standing in front of it.”\u00a0<\/p>\n

Here’s a great example. When I hired a company to build my site, I told them people would be searching on the phrase\u00a0“news releases.” (That’s what\u00a0my newspaper co-workers and I called them.) A few years after my site was built,\u00a0my good friend Don Crowther asked if I realized that far more people were searching on the phrase “press releases.”\u00a0Of course I didn’t because I hadn’t done my keyword research. But he had.<\/p>\n

Mistake Number 2:<\/strong><\/p>\n

Fancy flash openings in which things on the screen blink on and off,\u00a0scroll across the screen, and jump from side to side.\u00a0 Flash requires such complicated HTML coding that it makes it almost impossible for the search engines spiders to find relevant keywords at your site.<\/p>\n

Mistake Number 3:<\/strong><\/p>\n

Beautiful websites with\u00a0navigation structures that confuse visitors,\u00a0proving that pretty\u00a0doesn’t make the cash register ring.\u00a0<\/p>\n

The teleseminar was a preview of the kind of content Tom will share at\u00a0Fusion,<\/a> the\u00a0seminar he’s hosting Oct. 17-19 in Los Angeles to teach his\u00a0(and my) three-pronged secret to business\u00a0success: Internet marketing, public speaking and success principles.\u00a0\u00a0<\/p>\n

Tom invited me to speak at Fusion, but I declined.\u00a0I’ve been able to build the Internet marketing part of my business to the point where, after traveling for 10 years to speaking\u00a0engagements and enduring\u00a0dozens of travel hassles, I can enjoy the luxury of only speaking locally. If you love to travel to speaking engagements, good for you. Fusion will\u00a0help keep you on the road when you want to be, and stay at home when you’d rather make money sitting in front of your computer.<\/p>\n

Can’t attend Fusion? LIsten to the teleseminar and read about the other\u00a05 Valuable Lessons Tom Antion Taught Me.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you missed Tuesday’s\u00a0teleseminar with Tom Antion, my mentor, who explained his (and my) three-pronged strategy for business success—Internet marketing, public speaking and success principles—you can\u00a0download it. You’ll hear Tom talk about dozens of topics, including the three big mistakes many website owners make. I made the first one\u00a0when I hired a company to create\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[622,229],"class_list":{"0":"post-1920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-building-traffic","8":"tag-seo","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1920"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1920\/revisions"}],"predecessor-version":[{"id":41475,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1920\/revisions\/41475"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}