The Publicity Hound’s
\nTips of the Week
\nIssue #470 Sept. 22, 2009
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. How to Promote Local Events on Twitter<\/p>\n
2. Five Social Media Marketing Ideas<\/p>\n
3. Entertainment Tonight Needs Pitches<\/p>\n
4. Promoting a Reading Program<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog…
\n=========================================
\n1. How to Promote Local Events on Twitter
\n=========================================<\/p>\n
You can find some of the best tips by reading comments at blogs.<\/p>\n
For example, if you’re curious about how to use Twitter to<\/a> They include:<\/p>\n –Download and install Tweetdeck, a browser that will let you –Follow the premiere local tweeters in your area, including –Two good tools for finding Twitterers in your area are Be sure to read the rest of the comments for lots more tips.<\/p>\n Now that you have the tools, adopt a good strategy. Warren ======================================= Social media is more than just collecting Facebook fans, sending Here are five great social media marketing ideas, courtesy of DP –Start a Twitter account and give people incentives to follow —Use Google\u2019s keyword tool<\/a> at to find whatever keywords related to –Become an expert and start blogging or podcasting.<\/p>\n —Start a Facebook group<\/a> that people will want to join and subtly –Figure out who the key influencers are for whatever it is ======================================== Entertainment Tonight has asked PitchRate.com, a media leads PitchRate will review your pitches and pass along the best ones If you’ve already signed up as a Publicity Hound at PitchRate.com<\/a>, P.S. Shannon Nicholson says PitchRate’s recent request for women- ======================================= This week, nine Publicity Hounds have tips for Suzanne Wood, of From Meryl Evans:<\/p>\n “Contact local school PTAs to offer a free presentation on a From Karen Zapp:<\/p>\n “Look for any club or group for Home Schooling. Then meet with a From Shel Horowitz:<\/p>\n “Do a free demo for teachers and guidance counselors who then The Publicity Hound says:<\/p>\n Read all the responses<\/a> from last week\u2019s \u201cHelp This Hound” Send your own Help this Hound question<\/a> and include your city, state or province.<\/p>\n =================================== Vicki Young of Dallas, Texas, writes:<\/p>\n \u201cWhat\u2019s the best way for a very worthy nonprofit agency to get \u201cI\u2019ve been doing PR work for Captain Hope\u2019s Kids as a nonprofit \u201cThey need an annual marketing and public relations plan \u201cI know this agency isn\u2019t the only one that needs volunteer PR The Publicity Hound says:<\/p>\n I hear this question all the time, so I hope my Hounds can ================================== The front door was accidentally left open and our dog was gone. He drove around the neighborhood for some time with no luck. “You mean the one following your car?” they asked.<\/p>\n =============================== 80+ free social media policies: Add yours to the list<\/a><\/p>\n How to publicize your ‘Make a Difference Day’ activities<\/a><\/p>\n Gift List offers 25 percent discount until Sept. 30<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #470 Sept. 22, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Promote Local Events on Twitter 2. Five Social Media Marketing Ideas 3. Entertainment Tonight Needs Pitches 4. Promoting a Reading Program 5. Help This\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,47,19,54,10],"class_list":{"0":"post-183","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-media-lists","9":"tag-pitching-to-reporters","10":"tag-publicity-campaign","11":"tag-twitter","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n publicize local events<\/a>, you’ll find a slew of tips in the
\ncomments.<\/p>\n
\norganize your tweets and see everything all at once. Then set up
\nsearch columns based on your local area. You\u2019ll then \u201csee\u201d people
\ntalking about that area. Chances are that if they are talking
\nabout it, they either live there, or visit regularly, so follow
\nthem. Chances are also good they’ll follow you, too.<\/p>\n
\nbars, hotels, clubs and local businesses whose target customers
\nare the people you want to attract. Retweet events and posts they
\ntweet. This will tell them you’re interested in promoting what
\nthey’re doing and, in turn, they may follow you and promote your
\nevent.<\/p>\n
\nTwitHawk.com<\/a> and Twellow.com<\/a><\/p>\n
\nWhitlock shows you how. See “How to Use Twitter to Amass an Army
\nof Followers, Customers & Valuable Contacts–and Promote.”<\/p>\n
\n2. Five Social Media Marketing Ideas
\n=======================================<\/p>\n
\ntweets and joining the conversation. It’s also about making all
\nthat hard work pay off.<\/p>\n
\nDialogue, a social media marketing agency in Australia. All of
\nthem are free. Pick and choose which ones are best for you:<\/p>\n
\nyou. Read their blog post to see how Domino’s Pizza did this at
\nhttp:\/\/budurl.com\/8flq<\/p>\n
\nyour business are being searched for the most. Blog about them and
\nmake videos about them.<\/p>\n
\nsponsor it. If you sell candles, start a Facebook group for
\npeople who are afraid of the dark.<\/p>\n
\nyou\u2019re selling. Read their blogs and leave comments on them
\nregularly. (When it comes time to pitch them, see “How to Pitch
\nthe Best Bloggers & Create a Publicity Explosion.”<\/p>\n
\n3. Entertainment Tonight Needs Pitches
\n========================================<\/p>\n
\nservice, to suggest segment ideas and experts to be featured in
\nshort segments of three to five minutes. Segments must be unique
\nand interesting.<\/p>\n
\nto Entertainment Tonight. If the producers are interested,
\nthey’ll contact you.<\/p>\n
\nsimply visit the site again, log in, and at the top of the request list,
\nyou’ll see the request for Publicity Hounds only.<\/p>\n
\nrelated tips, advice and success stories resulted in 17 great
\npitches from Publicity Hounds. He will forward all of them to
\nPitchRate’s top media contacts, including O Magazine, Montel
\nWilliams, the Associated Press, and more.<\/p>\n
\n4. Promoting a Reading Program
\n=======================================<\/p>\n
\nRaleigh, NC, who is starting an after-school writing academy to
\nhelp kids in grades 8-12 improve their writing.<\/p>\n
\ntopic of value. I am sure there\u2019s something you can offer to help
\nparents with kids and writing.”<\/p>\n
\nfew moms to demonstrate how you can help them and the kids, and
\nthe word will start to spread. These moms can also help spread it
\nto parents in the neighborhood who don\u2019t home-school.”<\/p>\n
\ncould send a steady stream of referrals.”<\/p>\n
\nquestion.<\/p>\n
\n5. Help This Hound
\n===================================<\/p>\n
\nfree help with their PR campaign?<\/p>\n
\nclient for years, but I have to step down. It\u2019s a great
\norganization in Dallas, Texas, that\u2019s dedicated to meeting the
\ncritical needs of homeless children in North Texas.<\/p>\n
\ndeveloped, and help publicizing their annual special events.<\/p>\n
\nhelp, so I\u2019m hoping your Publicity Hounds can recommend ideas
\nthat will help many other groups, too. Where should we be looking
\nfor volunteer PR people who can write press releases, or at least
\nadvise nonprofits on how to create a good marketing plan?\u201d<\/p>\n
\nsuggest ideas for nonprofits or any other company on a budget.
\nHow about it Hounds? Are unemployed PR people, particularly
\nbeginners, a possibility? What about college journalism classes?
\nOr stay-at-home moms who once worked in PR? Ideas? Post them to<\/a>
\n my blog.<\/a><\/p>\n
\n6. Hound Joke of the Week
\n==================================<\/p>\n
\nAfter unsuccessfully whistling and calling, my husband got in the
\ncar and went looking for him.<\/p>\n
\nFinally he stopped beside a couple out for a walk and asked if
\nthey had seen our dog.<\/p>\n
\n7. And at My Blog…
\n===============================<\/p>\n