{"id":1783,"date":"2008-08-20T07:12:59","date_gmt":"2008-08-20T07:12:59","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1783"},"modified":"2025-06-07T16:33:48","modified_gmt":"2025-06-07T16:33:48","slug":"write-a-letter-to-the-editor-to-promote-your-expertise","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/print-media\/write-a-letter-to-the-editor-to-promote-your-expertise\/","title":{"rendered":"Write a letter to the editor to promote your expertise"},"content":{"rendered":"

<\/a>\"Fingers<\/a>When you can’t think of a story idea to pitch, and you’re dying to get into a certain online or print publication,\u00a0 write a letter to the editor.<\/p>\n

That’s what I did\u00a0just now after\u00a0reading the August issue of Independent, the excellent newsletter (it’s more like a magazine) published by the Independent Book Publishers Association.\u00a0An article titled “How to Handle Complaints” by Janelle Barlow and Claus Moller\u00a0missed what I thought was the most obvious way to\u00a0make a complaining customer feel better.\u00a0<\/p>\n

Here’s the letter:\u00a0\u00a0<\/p>\n

\u201cHow to Handle Complaints\u201d in the August 2008 issue missed the Number One most obvious way to handle complaints and keep customers for life: pick up the telephone and call them.<\/p>\n

That\u2019s what I usually do when I receive an email from a particularly angry customer, or a sort-of-angry customer.\u00a0 The response is almost always the same: \u201cI can\u2019t believe you\u2019re calling me\u201d or \u201cI\u2019m really impressed because nobody calls anymore\u201d or \u201cI didn\u2019t expect a call\u2026I just wanted to vent.\u00a0 What an honor it is to hear from you!\u201d<\/p>\n

Calling them gives me a chance to apologize profusely and let them know how sorry I am, to offer something for free like a $10 special report of their choosing, and to tell them about other free information at my Web site that they might not know about.\u00a0In a few cases, I\u2019ve even been able to sell the person more products than the one they originally had trouble downloading, or didn\u2019t like.<\/p>\n

I always call if someone demands a refund, and I\u2019m able to save the sale in four out of five cases.<\/p>\n

I also take issue with the authors\u2019 recommendation to get back to the person who is complaining within two weeks, either by letter or email.\u00a0Two weeks?\u00a0That\u2019s an eternity! By then, the angry customer has already told eight friends about the bad experience, let resentment brew for two weeks, and found another vendor.<\/p>\n

Joan Stewart
\nThe Publicity Hound
\nhttp:\/\/www.PublicityHound.com<\/a>
\nhttp:\/\/www.PublicityHound.net<\/a> (Blog)<\/p>\n

Letters to the editor are effective publicity tools because they:<\/p>\n

—Promote your expertise.<\/strong> Notice how I mentioned that I create information products. In my “Special Report #4: How to Write Crisp, Compelling Letters to the Editor that Promote Your Product, Service or Favorite Cause,”<\/a> I encourage writers to weave into the letter facts about their business. One great way to start a letter is to refer to yourself as an expert.\u00a0Example: “As a publicity expert who teaches people how to promote online and offline…”<\/p>\n

—Get you in front of a targeted audience.<\/strong> Authors and publishers are in my target market.<\/p>\n

—Promote your\u00a0business philosophy.<\/strong>\u00a0I’m fanatic about customer sevice. This letter proves it.<\/p>\n

—Promote your websites.<\/strong> Many editors won’t let you include your URLs at the end of the letter. But this newsletter does, perhaps because it’s a trade publication written for its members.<\/p>\n

So what do you think? Are letters to the editor effective, or a big waste of time?<\/p>\n","protected":false},"excerpt":{"rendered":"

When you can’t think of a story idea to pitch, and you’re dying to get into a certain online or print publication,\u00a0 write a letter to the editor. That’s what I did\u00a0just now after\u00a0reading the August issue of Independent, the excellent newsletter (it’s more like a magazine) published by the Independent Book Publishers Association.\u00a0An article\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[465],"class_list":{"0":"post-1783","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-free-pr-tools","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1783"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":41494,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1783\/revisions\/41494"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}