<\/p>\n
The Publicity Hound’s
\nTips of the Week
\nIssue #468 Sept. 8, 2009<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Use Trade Associations<\/p>\n
2. Ditch the Shovels, Scissors & Checks<\/p>\n
3. Sell 120,000 Books with One Phone Call<\/p>\n
4. Marketing an Indie Movie<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
<\/p>\n
=====================================
\n1. Use Trade Associations
\n=====================================<\/p>\n
If you aren’t using trade associations in your publicity
\ncampaign, you’re missing a valuable tool that can save you time
\nand help you flex your promotional muscle.<\/p>\n
Here’s how:<\/p>\n
–If you belong to a particular trade association, let their PR
\ndepartment know that you welcome calls from reporters. Often, if
\nthe media need sources in a particular industry and they don’t
\nknow who to call, they call the trade association and ask for
\nnames of members.<\/p>\n
–Sending a direct mail piece? You can often buy lists of names
\nfrom trade associations.<\/p>\n
–If you’re a speaker, and you want to be hired to speak before
\naudiences in a particular industry, contact the editor of that
\nassociation’s newsletter or trade magazine and start submitting
\narticles. Months later, when you call the meeting planner, you
\ncan refer to the articles you’ve written–proof that you’re not a
\nnovice to the industry. I’ve written many articles for the
\nSociety for Marketing Professional Services magazine and PR
\nTactics, published by the Public Relations Society of America.
\nBoth have led to numerous speaking engagements.<\/p>\n
–Writing an opinion column and looking for ammunition to support
\nyour position? If so, find out which trade associations support
\nyour cause. Trade groups are among the most ardent lobbyists.<\/p>\n
–If you need statistics to incorporate into your story pitches,
\nor for letters to the editor or articles you’re writing, you can
\nfind them by calling trade associations or visiting their
\nwebsites or blogs.<\/p>\n
Need a quick, handy template for a how-to article? I’ve included
\none in the handouts that come with the CD or electronic
\ntranscript on “How to Write a How-to Article.” Learn more about
\nit at http:\/\/budurl.com\/s6r2<\/p>\n
=======================================
\n2. Ditch the Shovels, Scissors & Checks
\n=======================================<\/p>\n
I saw it again this week, another one of those ghastly ground-
\nbreaking photos.<\/p>\n
You know what it looks like, because you’ve seen hundreds of
\nthem. Four guys wearing business suits and hard hats are
\nposing, each with their foot on a shovel, looking very
\nuncomfortable and out of place.<\/p>\n
These photos belong in the same category with the photos of
\noversized cardboard checks being passed from one person to
\nanother, or the ribbon-cutting photos that feature a 3-foot
\npair of cardboard scissors.<\/p>\n
C’mon, Hounds. You can do better than that.<\/p>\n
Instead of passing an oversized check, how about asking the local
\nnewspaper to photograph kids playing on the playground equipment
\nthat your fund-raiser made possible? Instead of a ribbon-cutting
\nfor your candy store, plan a fun chocolate-tasting.<\/p>\n
Promise yourself that from now on, you will never assign, allow,
\ntake or request one of those horrible ground-breaking, ribbon-
\ncutting or check-passing photos?<\/p>\n
Instead, think creatively about how to promote a donation, the
\nopening of a new business, or a new construction project.<\/p>\n
If you’re coming up dry, Dan Collins can help. He’s the
\ncreative media relations director at Mercy Medical Center in
\nBaltimore. I interviewed him during a teleseminar a few
\nyears ago on “Fun Alternatives to Boring Ground-breakings,
\nRibbon-cuttings & Check-passings.” Lean more about it at
\nhttp:\/\/tinyurl.com\/7cl6z<\/p>\n
========================================
\n3. Sell 120,000 Books with One Phone Call
\n========================================<\/p>\n
Dr. Neil Baum tried lots of ways to promote and distribute his
\nbook, Marketing Your Clinical Practice.<\/p>\n
But most of them didn’t work, and he ended up frustrated.<\/p>\n
Then, he thought that perhaps a big pharmaceutical company might
\nwant to buy his book in mass quantity and give it away to doctors
\nas a gift. Pharmaceutical companies have very strict regulations
\non what they’re allowed to give to doctors. But giving them
\neducational products wasn’t a problem.<\/p>\n
So Dr. Baum contacted Bayer, the aspirin company, and asked if
\nthey’d like to give his book away to their customer doctors as a
\nway of showing appreciation for their patronage. Within a week,
\nBayer bought more than 120,000 copies and sent it to doctors
\nthroughout the U.S. Today, his book is on the shelf of
\nvirtually every medical clinic in the U.S.<\/p>\n
And it all happened from just one phone call.<\/p>\n
These kinds of deals happen all the time. But few authors
\nunderstand the step-by-step process of how to make that happen.<\/p>\n
Matthew Bennett, a self-published author who’s relatively unknown
\nto the general public, has had even greater success than Dr.
\nBaum. He has sold more than 5 million books in quantity to
\nFortune 500 corporations, including Disney, Reebok, NBC, Abbott
\nLabs, Pfizer, US Healthplans, Subway and many others.<\/p>\n
Want to learn how he does it–and how you, too, can get started
\nselling your books by the truckload to big companies?<\/p>\n
You’re invited to a free telephone seminar on Thursday, Sept. 10, ================================= This week, eight Publicity Hounds have tips for Maria Antonia, of From Janine Libbey:<\/p>\n Nia Vardalos (of ‘My Big Fat Greek Wedding’ fame) used Twitter to From Jackie O’Neal:<\/p>\n You may want to consider starting a social networking site From Maggy Whitehouse:<\/p>\n “Jakob’s Ladder is one of the diagrams used by Kabbalists The Publicity Hound says:<\/p>\n Jackie O’Neal also suggested using Animoto, the cool program that Send your own Help this Hound question to: =============================== Karma Bennett, a publicist for Ulysses Press, asks:<\/p>\n “My company is publishing a compilation of zombie stories. It “Some, but not all, of the stories have never been printed “We are only just starting to venture into releasing fiction and “Can your Hounds suggest ideas for publicity?’<\/p>\n The Publicity Hound says:<\/p>\n The popularity of all those zombie movies is a huge plus, and it =============================== Thanks to Darlene Arden, of Framingham, Mass., for this one:<\/p>\n A man wrote a letter to a small hotel in a Midwest town he “I’ve been operating this hotel for many years. In all that time, DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #468 Sept. 8, 2009 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Use Trade Associations 2. Ditch the Shovels, Scissors & Checks 3. Sell 120,000 Books with One Phone Call 4.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[51,3,52,19,45,9,27,53,10],"class_list":{"0":"post-174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-article-writing","8":"tag-book-promotion","9":"tag-how-to-write-articles","10":"tag-pitching-to-reporters","11":"tag-pr","12":"tag-publicity-for-niche-markets","13":"tag-social-media","14":"tag-trade-associations","15":"tag-twitter","16":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=174"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/174\/revisions"}],"predecessor-version":[{"id":43256,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/174\/revisions\/43256"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nto hear Steve Harrison interview Matthew about his proven methods
\nand system for selling tons of books. Register at
\nhttp:\/\/www.freepublicity.com\/mattbennett\/?10011<\/a><\/p>\n
\n4. Marketing an Indie Movie
\n=================================<\/p>\n
\nNew York, N.Y. on how to market the movie “Under Jakob’s Ladder.
\nSet in the Soviet Union in 1941, it’s based on a true story about
\na man who was thrown into prison for praying at a funeral.<\/p>\n
\npromote a new movie recently. She tweeted details about it and
\nalso included a link to the trailer in her Twitter profile. To
\nsee what she did, follow her on twitter:
\nhttp:\/\/www.Twitter.com\/NiaVardalos<\/a>.<\/p>\n
\nrelated to the film on Ning.com. It’s free and you can blog about
\nthe film, add videos, invite others to the site, but best of all,
\nuse the “Share” feature to promote on multiple social networking
\nsites with just a click.<\/p>\n
\nworldwide. Hundreds of thousands of people are aware of it as a
\nsymbol. Assuming that there is a Jewish character in the movie
\n(the man who prayed?) and if there is any mystical aspect, then
\nit can be spread around the world on Kabbalistic email lists (I
\nhave one) and promoted that way on Facebook, etc.<\/p>\n
\nturns still photos into videos. Animoto just introduced a new
\nfeature that now allows users to insert video clips, too. I raved
\nabout Animoto and suggested ways you can use it to produce fast,
\nsnazzy videos–even if you have no technical abilities. Read more
\nabout Animoto at http:\/\/budurl.com\/mqmu or go over to their
\nwebsite and take a free test drive at http:\/\/www.budurl.com\/zlye<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city, state or province.<\/p>\n
\n5. Help This Hound
\n===============================<\/p>\n
\nwill be a direct-to-trade-paperback, so I can’t get reviews in
\nthe leading periodicals that review fiction since it isn’t coming
\nout in hardback.<\/p>\n
\nbefore. The editor is not local and, although the compilation
\ndoes include some of fiction?s biggest names–Steven King, Clive
\nBarker, Harlan Ellison, H.P. Lovecraft, Richard Matheson,
\nChristopher Fowler, Robert E. Howard and Joe Hill–I don’t think
\nthey will be responsive to interview queries.<\/p>\n
\nI’m not sure how to go about this. I can’t get reviews. I can’t
\nget interviews. But the topic is zombies, which are so popular
\nnow because of movies like World War Z, 28 Days Later, the film
\nversion of Pride & Prejudice, and Zombies.<\/p>\n
\nwill make it easier for my Hounds to suggest ideas for publicity.
\nIf you have a great idea for Karma, share it at my blog at
\nhttp:\/\/budurl.com\/ujvz<\/p>\n
\n6. Hound Joke of the Week
\n===============================<\/p>\n
\nplanned to visit on his vacation. He asked if it would be OK if
\nhe brought his well-groomed and well-behaved dog. The hotel owner
\nsent him this immediate reply:<\/p>\n
\nI’ve never had a dog steal towels, bedclothes, silverware or
\npictures off the walls. I’ve never had to evict a dog in the
\nmiddle of the night for being drunk and disorderly. And I’ve
\nnever had a dog run out on a hotel bill. Yes, indeed, your dog is
\nwelcome at my hotel. And, if your dog will vouch for you, you’re
\nwelcome to stay here, too.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"