{"id":1721,"date":"2008-07-31T08:28:27","date_gmt":"2008-07-31T08:28:27","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1721"},"modified":"2025-06-07T16:40:59","modified_gmt":"2025-06-07T16:40:59","slug":"mcdonalds-iced-coffee-showing-up-on-tv-news-desks","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/mcdonalds-iced-coffee-showing-up-on-tv-news-desks\/","title":{"rendered":"McDonald’s iced coffee showing up on TV news desks"},"content":{"rendered":"

\"McDonald's<\/a>Here’s another example of how the line between news and advertising is more blurred than ever.<\/p>\n

The next time you’re watching the news on your local FOX station, or on a station owned by the Meredith Corporation, look on the desk in front of the anchors. You might spot a cup of iced coffee from McDonald’s, like the photo here that shows anchors—and a McDonald’s iced coffee—at Fox station KVVU-TV in Las Vegas.<\/p>\n

The six-month product placement is meant to boost advertising revenue.<\/p>\n

\u201cThere was a healthy dose of skepticism, and I\u2019m pleased there was \u2014 it means they\u2019re being journalists,\u201d said Adam P. Bradshaw, news director of KVVU, in a story<\/a> in the New York Times.<\/p>\n

Product placement typically has been left to movies and TV shows. (See “How to Get Your Consumer Product on the Sets of Movies and TV Shows.”<\/a>) But this is perhaps the first time a brand name product has appeared on the set of a TV news show. The anchors, however, are never seen actually drinking the coffee because the cups contain a fake fluid and fake ice to prevent the cubes melting.<\/p>\n

What happens if there’s an outbreak of food illness at McDonald’s, or a nother bad news story?<\/p>\n

Brent Williams, an account supervisor with Karsh\/Hagan, says “I would expect the station would absolutely give us the opportunity to pull our proudct off the set.”<\/p>\n

I’d say that’s a good prediction.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s another example of how the line between news and advertising is more blurred than ever. The next time you’re watching the news on your local FOX station, or on a station owned by the Meredith Corporation, look on the desk in front of the anchors. You might spot a cup of iced coffee from\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[29],"class_list":{"0":"post-1721","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-media-relations","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1721"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1721\/revisions"}],"predecessor-version":[{"id":41503,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1721\/revisions\/41503"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}