{"id":17185,"date":"2013-08-13T09:30:59","date_gmt":"2013-08-13T09:30:59","guid":{"rendered":"https:\/\/publicityhound.com\/?p=17185"},"modified":"2025-10-29T18:37:45","modified_gmt":"2025-10-29T18:37:45","slug":"6-easy-ways-to-find-book-reviewers-editors-on-linkedin","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/linkedin\/6-easy-ways-to-find-book-reviewers-editors-on-linkedin\/","title":{"rendered":"6 easy ways to find book reviewers, editors on LinkedIn"},"content":{"rendered":"
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One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered.<\/p>\n\n\n\n

That’s why LinkedIn is a fast, easy place to look for book reviewers. Instead of targeting only the major reviewers for big-city newspapers, magazines and high-traffic websites, pursue book reviewers who authors aren’t pitching as often. Many of them have audiences in very narrow niches. <\/p>\n\n\n\n

The world’s largest business networking site has a variety of free tools that can help you find reviewers FAST, even in the narrowest genres<\/strong>. Here are six ways to do that:<\/p>\n\n\n\n

1. Do an Advanced Group Search for book reviewers.<\/strong><\/h4>\n\n\n\n

Yes, you can search Groups, but I prefer Advanced Search because you can narrow the list considerably.<\/p>\n\n\n\n

Log into your account, click on “Advanced” next to the magnifying glass, then click on Groups on the far left, and type “book reviewers” into the search box. I found 22! <\/p>\n\n\n\n

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Some of them also include publishing executives such as editors. Be very careful how you use this.<\/p>\n\n\n\n

Don’t pitch inside these groups! The reason you’re joining these Groups is so that you can send an email directly to a reviewer or editor via LinkedIn even if they are not connected to you. Some Groups might be open only to book reviewers.<\/p>\n\n\n\n


2. Ask about book reviewers within your own Linkedin Groups.<\/strong><\/h4>\n\n\n\n

Does anyone within your special-interest groups  know of reviewers at a specific publication? What about top reviewers on Amazon who review books on a certain topic? Or ANY reviewers on Amazon who cover books on specific topics?<\/p>\n\n\n\n

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3. Use LinkedIn’s Advanced People Search to find book reviewers.<\/strong><\/h4>\n\n\n\n

Many authors don’t understand the value of this tool—one of the most powerful<\/strong> on LinkedIn!<\/p>\n\n\n\n

Log into your account and click on “Advanced” next to the magnifying glass. Then click on People on the left.<\/p>\n\n\n\n

Let’s say I’m looking for people who review romance novels. In the Keywords box, I type the word “romance.” In the title box, I type “book reviewer” and in the drop-down box below that I tell LinkedIn I want only “Current” reviewers. <\/p>\n\n\n\n

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\"LinkedIn<\/a><\/figure>\n<\/div>\n\n\n

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4. Ask for an introduction.<\/strong><\/h4>\n\n\n\n

If you find a reviewer you want to contact but aren’t connected, scroll down and look on the right side to see if you and the reviewer have a first-degree connection in common. If so, you can ask your mutual first-degree connection to introduce you.<\/p>\n\n\n

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5. Find out what other Groups your favorite reviewers are in, and join them.<\/strong><\/h4>\n\n\n\n

As you investigate each reviewer, scroll down on their profiles and look for the little icons that tell you which Groups they are in. Then join the ones that are a good fit. <\/p>\n\n\n\n

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6.  Send a direct message to a book reviewer who is a first-degree connection, or use LinkedIn’s Inmail if you are not.<\/strong><\/h4>\n\n\n
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\"Author<\/a><\/figure>\n<\/div>\n\n\n

I wrote about how an author used LinkedIn’s Inmail, not an agent, to land a book deal.<\/a> Nataly Kelly stopped working with an agent who brought her no results and, instead, sent an email via LinkedIn to one of her first-degree connections who was a book editor. The result? A book deal from Penguin. <\/p>\n\n\n\n

Be careful with this one. Your pitch must be short and on target and immediately catch the book editor’s attention.<\/p>\n\n\n\n

Here’s her pitch:<\/p>\n\n\n

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\"Nataly<\/a><\/figure>\n<\/div>\n\n\n

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If you aren’t connected, however, you can pay LinkedIn to send an email.  Inmail is a paid feature and costs $49.95 a month or $39.95 a month for an annual subscription. Learn how to use Inmail.<\/a><\/p>\n\n\n\n

Those are my tips. What tips can you share about how you have either found a book reviewer on LinkedIn or built the relationship? If you got a review as a result, please share the link.<\/div>\n\n\n\n
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\"Book<\/a><\/figure>\n<\/div>\n\n\n
\u00a0<\/div>\n","protected":false},"excerpt":{"rendered":"

One of the biggest changes in the world of promotion is the ease with which you can contact journalists, bloggers or writers on social media sites and see a quick response. Many of these same people would let an email pitch languish in their Inboxes forever, unanswered. That’s why LinkedIn is a fast, easy place\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":11,"wds_primary_category":0,"footnotes":""},"categories":[613],"tags":[206,608,112,635,36],"class_list":{"0":"post-17185","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-linkedin","7":"tag-author-marketing","8":"tag-authors-publishers","9":"tag-book-reviews","10":"tag-linkedin-promotion","11":"tag-pitching-the-media","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/17185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=17185"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/17185\/revisions"}],"predecessor-version":[{"id":43068,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/17185\/revisions\/43068"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=17185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=17185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=17185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}