<\/p>\n
\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Publicity Hound’s
\nTips of the Week
\nIssue #467 Sept. 1, 2009<\/p>\n
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Texting in the Dentist’s Chair<\/p>\n
2. Pull Traffic to Your Blog<\/p>\n
3. The Gift List is Back<\/p>\n
4. Marketing a Beef Ranch<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog…<\/p>\n
=====================================
\n1. Texting in the Dentist’s Chair
\n=====================================<\/p>\n
Text messaging has become so pervasive that in a recent study,
\nfour out of five dentists said patients send or receive text
\nmessages while in the dentist’s chair.<\/p>\n
When the Chicago Dental Society took the survey, Dr. Alice
\nBoghosian, a dentist from Niles, Ill., reported that one of
\nher patients, a young boy, told her to stop what she was doing
\nwhen he heard his phone beep. You can read more about the survey
\nresults at http:\/\/budurl.com\/wtww<\/p>\n
Compulsive texting, and how your company or organization is
\ndealing with it, is a great story to pitch to journalists and
\nbloggers.<\/p>\n
–What’s the texting policy in the classroom? Pitch this as part
\nof back-to-school coverage.<\/p>\n
–Are people texting during worship services? If so, is anybody
\ndoing anything to stop it?<\/p>\n
–What’s the policy regarding texting among doctors, nurses and
\nother health care providers while on duty?<\/p>\n
–Can compulsive text messaging lead to carpal tunnel syndrome?
\nDoctors and chiropractors, are texters complaining about wrist
\nand hand pain?<\/p>\n
–Speakers and sales trainers, do you admonish those who text
\nduring your presentations? Does shaming them do any good?<\/p>\n
If you can think of other story ideas that tie into texting,
\npitch!<\/p>\n
You can still participate in social media without letting it
\nconsume you. Blogger BL Ochman, an active social networker,
\nexplains “How to do Social Networking, Run a Business and Still
\nHave a Life.” See http:\/\/budurl.com\/7gck<\/p>\n
=======================================
\n2. Pull Traffic to Your Blog
\n=======================================<\/p>\n
Dismayed by the skimpy traffic visiting your blog or website?<\/p>\n
Colin Martin has a fairly easy solution.<\/p>\n
Several months ago, he wrote a blog post about celebrity gossip.
\nThen he went to Digg.com, the giant social bookmarking site, and
\nbookmarked it.<\/p>\n
After that, the post got three more Diggs from other users. A
\nblogger who he doesn’t know, went to the Digg site, found Colin’s
\nblog post, and wrote about it at his own blog. It included a link
\nto Colin’s post.<\/p>\n
“That person’s blog was so incredibly popular that my blog post
\ngot 185 views that day,” Colin says. “My Friends on Digg didn’t
\ngenerate the Diggs and views, but because I bookmarked it there,
\nand made the content available, this blogger who I don’t even
\nknow was able to go in, find it, and put it on his own blog and
\nlink back to me.”<\/p>\n
By checking his web traffic statistics, Colin was able to tell
\nthat 185 people came to his blog as a result of his bookmark on
\nDigg.<\/p>\n
You, too, can let other people\u00a0 do all the hard work. You can do
\nthe easy part and spend five or 10 minutes a week bookmarking
\ninteresting content, including your own.<\/p>\n
But you must follow several important rules. Colin explained the
\nformula he uses for bookmarking his own content vs. content from
\nother people during the teleseminar I hosted on “How to do Social
\nBookmarking to Promote Your Expertise, Attract Followers & Pull
\nMassive Amounts of Traffic.” Learn more about it at
\nhttp:\/\/budurl.com\/mdn5<\/p>\n
========================================
\n3. The Gift List is Back
\n========================================<\/p>\n
If you have a subscription to The Gift List but have been unable
\nto reach their staff, it’s because they evacuated their offices
\nnear Los Angeles for several days due to the wild fires.<\/p>\n
“We are back in the office and will be unpacked shortly,” said
\nAmy Bates Stumpf. “The winds have changed and the smoke isn’t an
\nissue for us. However the fire is still a very serious threat to
\nthe area.<\/p>\n
“We apologize for the intermittent brief outages on the
\nGift List Media site and expect them to be resolved very shortly.<\/p>\n
Contact information for both the Print & Broadcast and Web & Blog
\nlists should be fully loaded by Tuesday morning, Sept. 1.<\/p>\n
Research on The Gift List databases is continuing, and the staff
\nwill let subscribers know about new pitching opportunities for
\nmedia that are planning special coverage of holiday gift-giving.
\nThis is a great opportunity to get a photo and press release
\nabout your product or service in front of your target audience.
\nTest drive The Gift List at http:\/\/snipurl.com\/GiftListMedia<\/p>\n
=================================
\n4. Marketing a Beef Ranch
\n=================================<\/p>\n
This week, four Publicity Hounds have tips for Jeff Clear, of
\nMonument, Colo., who does Internet marketing for Lasater
\nGrassland Beef, a grass-fed beef ranch. He is searching for more
\nways to reach his target market online.<\/p>\n
From Wendy Edsall-Kerwin:<\/p>\n
“Try to find blogs aimed at foodies or health-conscious moms, and
\nsee if you can guest post or submit recipes calling for your
\ngrass-fed beef.”<\/p>\n
From Christine Roen:<\/p>\n
“Check out the blog attached to Foodnetwork.com and the
\n‘community’ at EatingWell.com. Start a blog of your own or a
\nnewsletter. Finally, how about participating in the Forum
\nsection on the Whole Foods site?”<\/p>\n
From Laura Mackenzie:<\/p>\n
“You might want to create some press releases or articles that
\ntell people why your food is a good choice instead of all these
\ntainted foods, and then explain, point by point, why your beef is
\nso healthy.”<\/p>\n
The Publicity Hound says:<\/p>\n
Read all the responses to this week’s Help This Hound question at
\nhttp:\/\/budurl.com\/ejze and then check out “Publicity Tips for
\nRestaurants, Chefs & Foodies” at http:\/\/budurl.com\/hyv8<\/p>\n
Send your own Help this Hound question to: =============================== Maria Antonia, of New York, N.Y., writes:<\/p>\n “I volunteer for a small independent film company based in New “We’re still editing the movie and it’s almost ready to be “Any ideas for unique and intriguing ways that we can use our The Publicity Hound says:<\/p>\n You have a great blog at http:\/\/amoonbrothersfilm.blogspot.com\/<\/a> Hounds with creative ideas for Maria can post them at my blog at =============================== I couldn’t help but smile when I read this profile story of Chanel, by the way, wore “doggles” for her cataracts and lived to DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ================================ Sept. 11 deadline for O Magazine pitches ================================================<\/p>\n Joan Stewart <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The Publicity Hound’s Tips of the Week Issue #467 Sept. 1, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Texting in the Dentist’s Chair 2. Pull Traffic to Your Blog 3. The Gift List is Back 4. Marketing a Beef Ranch 5. Help\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[17,49,39,9,26,27,50],"class_list":{"0":"post-171","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-holiday-gift-guide","8":"tag-o-magazine","9":"tag-pitch-blogggers","10":"tag-publicity-for-niche-markets","11":"tag-social-bookmarking","12":"tag-social-media","13":"tag-texting","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city, state or province.<\/p>\n
\n5. Help This Hound
\n===============================<\/p>\n
\nYork, NY. We recently completed filming for a feature film
\ncalled ‘Under Jakob’s Ladder’. Set in the Soviet Union in 1941,
\nit’s based on a true story about a man who was thrown into prison
\nfor praying at a funeral.<\/p>\n
\nscreened. How can we spread the word that this movie is coming
\nsoon?<\/p>\n
\nblog, website, and our Facebook page to get people interested?
\nWhat would make YOU want to go see an independent feature film
\nthat doesn’t have oodles of money for advertisements? Remember,
\nwe’re not studio backed. Right now, we’re looking at releasing
\nthis movie ourselves and booking our own theaters.”<\/p>\n
\nthat keeps fans updated while you’re making the movie. Let’s see
\nhow many ideas my Hounds can suggest for other ways to attract
\nthe attention of people who don’t yet know about the movie.<\/p>\n
\nhttp:\/\/budurl.com\/d42w<\/p>\n
\n6. Hound Joke of the Week
\n===============================<\/p>\n
\nChanel, the world’s oldest dog:
\nhttp:\/\/www.msnbc.msn.com\/id\/30596398\/<\/a>\u00a0 The dachshund mix from
\nLong Island, N.Y., died Friday at age 21.<\/p>\n
\na ripe old age despite downing an entire bag of peanut butter
\ncups.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blog…
\n================================<\/p>\n
\nhttp:\/\/budurl.com\/3bvj<\/p>\n
\nThe Publicity Hound<\/p>\n