Christine Slowinski of the Girl Scout Council in Waukesha, Wisconsin writes with a helpful reminder about writing news releases:<\/p>\n
“I created a release based on a national Girl Scout study that defined what girls are afraid of. Initially, my headline was “Girls and Safety: National Institute Releases Study Linking…” (by that time I lost them, right?)<\/p>\n
“I shortened up the entire story, giving more attention to ‘why should I care?’ information and changed the headline to “What are teens afraid of? Girl Scout study has some answers.”<\/p>\n
“Just got a call from one of our local papers that was interested in using this piece as the basis for a story. I purposely left out some descriptions so that they would need to call or contact me for clarification. Thanks so much for all your tips. I knew this news release would be valuable. I just had to re-package the contents.”<\/p>\n
The Publicity Hound says: Congratulations. You understand a few important concepts about news releases that escape many other writers:<\/p>\n
–Put the emphasis on the readers and how they are affected, not on you or on an intangible such as a study. <\/p>\n
–Never give away the entire story in a news release. Entice reporters enough so they pick up the phone and call you.<\/p>\n
–“What are teens afraid of?” is an excellent headline that pulls in readers and reporters. Fear sells.<\/p>\n
Want more help writing news releases? Two teleseminars I conducted with news release experts give you all the help you need, and more.<\/p>\n
“How to Write a Killer News Release That Stops Reporters in Their Tracks<\/a>” shows you how to save valuable time by writing enticing news release of no longer than one page.<\/p>\n \n“The Do-it-Yourself Press Release Makeover: How to Turn a So-so Release into a Wildly Successful One<\/a>” explains clever techniques to use to make sure journalists turn your short news release into a longer story, including the two things you must consider when writing news releases for the Internet.<\/p>\n","protected":false},"excerpt":{"rendered":" Christine Slowinski of the Girl Scout Council in Waukesha, Wisconsin writes with a helpful reminder about writing news releases: “I created a release based on a national Girl Scout study that defined what girls are afraid of. Initially, my headline was “Girls and Safety: National Institute Releases Study Linking…” (by that time I lost them,\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[13],"class_list":{"0":"post-169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-press-releases","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":41882,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/169\/revisions\/41882"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}