The Publicity Hound’s
\nTips of the Week
\nIssue #466 Aug. 25, 2009
\nPublisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
=====================================<\/p>\n
In This Issue
\n=====================================<\/p>\n
1. Sample Social Media Policy<\/p>\n
2. Read Facebook, LinkedIn Blogs<\/p>\n
3. Media Lead: O Magazine & Others<\/p>\n
4. How to Repitch Oprah<\/p>\n
5. Thanks for Feedback<\/p>\n
6. Help This HOund<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. Sample Social Media Policy
\n=====================================<\/p>\n
If it’s time to write a social media policy for your company or
\nnonprofit, don’t panic.<\/p>\n
It doesn’t have to be a thick tome that goes ker-plunk when you
\ndrop it on the table. And it doesn’t have to get the legal
\ndepartment all worked up into a lather.<\/p>\n
The entire policy can fit nicely onto a single sheet of paper.
\nHere’s the best part. It’s ready and waiting for you.<\/p>\n
The “Top 10 Guidelines for Social Media Participation,”<\/a> a Shift helped a client write it, and Todd invites you to use it –Transparency rules. If you’re writing about your company or a –Never participate in social media when the topic can be –Be polite. No criticizing. No flaming.<\/p>\n –Yes, you can write about the competition, but you’d better have You can cherry-pick guidelines from more than 30 other social My “research,” by the way, took about 10 minutes. Rather than LinkedIn’s Q&A feature is one of the most powerful research tools =================================== One way to stay on top of what’s happening at your favorite Last week, Facebook announced that it was releasing a feature I saw lots of bloggers discussing it, but the official details<\/a> So are more than 600 comments from Facebook users who love or Two other blogs worth noting:<\/p>\n –If you’re on LinkedIn, don’t miss their blog. –Google, the granddaddy of search engines, has an entire line-up<\/a> If you have a favorite social site, check to see if it has a blog Befuddled by social media? You’re not alone. Blogger BL Ochman, ===================================== If you’re a woman business owner, or you’re a woman who has a It will cost you nothing.<\/p>\n PitchRate.com, the service that provides media leads to anyone Sign up for their free media leads service and you’ll be able to “We’ll take the best 10 to 20 pitches from Publicity Hounds and If the journalists and broadcasters like your pitch, they’ll Why exclusivity for Publicity Hounds? Because Michelle Tennant ======================================== This week, six Publicity Hounds have tips for Jennifer Louden of From Stan Unruh:<\/p>\n “Why not have one of the producers, or Oprah herself, use tips From Roberta Stein:<\/p>\n “Since you’re talking about a ‘Mindful Year,’ how about using the From Barbara:<\/p>\n “I think your pitch should revolve around how harried and jumbled Read all the responses to this week’s Help This Hound question. <\/a><\/p>\n ================================= Thanks for your comments about this newsletter, and your I love your idea of adding helpful bookmarks to the index so you Design issues continue to be a problem for a few Hounds reading ================================= Jeff Clear of Monument, Colo., writes:<\/p>\n “I do Internet marketing for Lasater Grasslands Beef<\/a>, a grass-fed “Our target audience consists of environmentally conscious “Our beef is sold in Whole Foods, so that will give you an idea “What’s the best way to reach our target market online?”<\/p>\n The Publicity Hound says:<\/p>\n Reaching a target market is so much easier, and cheaper, these ================================ A tail is a dog’s PR department. A smile is yours.<\/p>\n ================================ Corporate social media policy needed? Here are samples<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #466 Aug. 25, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ===================================== In This Issue ===================================== 1. Sample Social Media Policy 2. Read Facebook, LinkedIn Blogs 3. Media Lead: O Magazine & Others 4. How to Repitch Oprah 5. Thanks for Feedback 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,48],"class_list":{"0":"post-168","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-linkedin","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=168"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/168\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\ncopyright-free document, is courtesy of Todd Defren at Shift
\nCommunications, a PR firm in Boston and San Francisco.<\/p>\n
\nwith or without attribution to his firm. The attorneys have
\nalready given it their blessing. Some highlights:<\/p>\n
\ncompetitor, you must use your real name and be clear about your
\nrole.<\/p>\n
\nconsidered a crisis situation.<\/p>\n
\nthe facts straight, behave diplomatically, and have the
\nappropriate permissions.<\/p>\n
\nmedia policies I discuss at my blog at http:\/\/budurl.com\/t7rs
\nRun the final version by your own attorney.<\/p>\n
\nspending hours on Google searching for social media policies, I
\nsimply went over to LinkedIn and asked whether anyone had a
\nsample they’d be willing to share.<\/p>\n
\nif you’re in a hurry, and a terrific way to flaunt your expertise
\nif you’re willing to take the time to respond to questions.<\/p>\n
\n2. Read Facebook, LinkedIn Blogs
\n===================================<\/p>\n
\nsocial media site is to read the site’s corporate blog.<\/p>\n
\nthat allows administrators of Facebook Pages to publish their
\nFacebook updates to their Twitter accounts automatically.<\/p>\n
\n are at the Facebook blog.<\/a><\/p>\n
\nhate the change. Reading the comments can often help you see
\nquickly whether that site’s community gives thumbs-up or thumbs-
\ndown to a new feature or application.<\/p>\n
\nThe first page includes tips on how to win new clients by optimizing <\/a>
\nyour LinkedIn profile<\/a>, how LinkedIn helps an entrepreneur close deals,
\nand how to organize networking events for free using your LinkedIn network.<\/p>\n
\n of blogs in its directory<\/a>. It includes search tips, how to use Google tools
\nand applications, and a nifty blog called Citizentube that gives lots of
\nexamples on how video is changing the world.<\/p>\n
\nworth following, and subscribe to the RSS feed.<\/p>\n
\none of my social media teachers, helps you sift through what’s
\nimportant and what isn’t. See “How to Do Social Media, Run a
\nBusiness & Still Have a Life.”<\/p>\n
\n3. Media Lead: O Magazine & Others
\n=====================================<\/p>\n
\ngreat success story or tips you’d like to pitch, let a team of
\ntop-notch publicists pitch it for you to major media outlets,
\nincluding O Magazine.<\/p>\n
\nwho wants free publicity, is doing a round-up of story ideas and
\npitches about successful women business owners, or women in
\nbusiness who have great stories to tell about how they overcame
\nobstacles.<\/p>\n
\nsubmit your success story. After you sign up, look for the black
\nbar that says “Exclusive Requests” at the top and submit your
\npitch. Deadline is 5 p.m. Eastern Time on Saturday, Sept. 12.<\/p>\n
\ndeliver them to our list of women’s business media venues,
\nincluding Good Morning America, Women Entrepreneur magazine, the
\nAssociated Press and O Magazine,” said Drew Gerber of
\nPitchRate.com.<\/p>\n
\ncontact you. This is no-brainer, Hounds. Their publicists have a
\nlong track record of major media hits.<\/p>\n
\nand Drew Gerber of PitchRate.com were among the first graduates
\nof The Publicity Hound Mentor Program. They also want more people
\nto participate in their free media leads service.<\/p>\n
\n4. How to Repitch Oprah
\n========================================<\/p>\n
\nBainbridge Island, Wash., on how to repitch Oprah’s producers
\nabout a system she has developed for staying organized. She is
\nthe author of “The Life Organizer: A Woman\u2019s Guide to a Mindful
\nYear.”<\/p>\n
\nfrom the book? Have them give the tips a try for one week.”<\/p>\n
\nNew Year as an angle? If you bring the book out before the
\nholidays, your angle can be something like, ‘Remember to let this
\nbe an organized year!’ And while I know that half the world wants
\ntheir products given away on Oprah’s Christmas show, she’s
\nalready interested in you! So this would REALLY be a great gift
\nfor her audience that day.”<\/p>\n
\nlife is before reading your book, and then how organized and
\npeaceful it is after employing your techniques.”<\/p>\n
\n5. Thanks for Feedback
\n=================================<\/p>\n
\nsuggestions for improving it.<\/p>\n
\ncan click on a certain headline and jump to the item without
\nhaving to read or scroll through the entire newsletter.\u00a0 I’ve
\nstarted using bookmarks.<\/p>\n
\nthis newsletter on a Mac.\u00a0 If you still notice problems or have
\nany other suggestions, email me.\u00a0 I can’t promise I’ll be able to
\nsolve them, but I’ll sure try.\u00a0 Please let me know if you’re on a
\nMac or a PC, what browser you’re using and the size of your
\nmonitor.<\/p>\n
\n6.\u00a0\u00a0\u00a0\u00a0 Help This Hound
\n=================================<\/p>\n
\nbeef ranch in Colorado.<\/p>\n
\npeople, moms who want to feed their families healthy beef, and
\npeople who have spent money on vitamins because they have already
\nproven they will spend money on health.<\/p>\n
\nof the demographics of our customer base.\u00a0 Our grass-fed beef has
\nless saturated fat and is lower in calories than grain-fed beef,
\nand has no hormones, additives or pesticides.\u00a0 It has higher
\namounts of omega-3 fatty acids and other vitamins.<\/p>\n
\ndays, thanks to social media. If you have an idea for Jeff, post<\/a>
\n it to my blog.<\/a><\/p>\n
\n7. Hound Joke of the Week
\n================================<\/p>\n
\n8. And at My Blog…
\n================================<\/p>\n