The Publicity Hound’s
\nTips of the Week
\nIssue #465 Aug. 18, 2009<\/p>\n
Publisher: Joan Stewart
\n==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
=========================================<\/p>\n
In This Issue
\n=========================================<\/p>\n
1. Feedback, Please<\/p>\n
2. Huge Payoff for 15 Minutes a Week<\/p>\n
3. Pitch Holiday Gift Guides Now<\/p>\n
4. Promoting Intranet Software<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blog…<\/p>\n
=====================================
\n1. Feedback, Please
\n=====================================<\/p>\n
This is the first issue of my newsletter that’s being sent from
\nAWeber, the list management company I’m using.<\/p>\n
I’m also offering you the choice of whether you want to read it
\nin HTML or plain text.<\/p>\n
If you prefer HTML, please understand that using a lot of photos,
\ndifferent colors and fancy formatting drastically increases the
\nchances that the newsletter might not arrive in your inbox.
\nElaborate designs are more vulnerable to spam filters.<\/p>\n
I’ll be making minor design changes in the weeks ahead. But I’m
\ncurious to hear your feedback–good, bad or otherwise. We have
\nthree concerns:<\/p>\n
–Whether you’re getting the newsletter<\/p>\n
–How it looks on your monitor<\/p>\n
–If you’re receiving it in the format you’ve requested (text vs.
\nHTML)<\/p>\n
=====================================
\n2. Huge Payoff for 15 Minutes a Week
\n=====================================<\/p>\n
If you want to boost the ranking of your blog or website on
\nGoogle by getting more authoritative sites to link to you, you
\nonly have to spend five minutes a day, three times a week, on
\nsocial bookmarking.<\/p>\n
That’s it. Just 15 minutes total. You can even delegate this task
\nto an assistant.<\/p>\n
Colin Martin, who was my guest during last week’s teleseminar on
\n“How to do Social Bookmarking to Promote Your Expertise, Attract
\nFollowers & Pull Massive Amounts of Traffic,” said that’s how
\nmuch time he spends to help get many of his sites in the Top 10
\npositions on Google.<\/p>\n
That’s practically nothing, compared to all the time you spend
\ntweeting, retweeting, joining the conversation on Facebook and
\nchecking your direct mail on all the social networking sites.<\/p>\n
By sharing content, including your own, with other bookmarkers,
\nyou’re making it easy for people to find you and connect.<\/p>\n
There’s one other way to encourage people to bookmark your blog
\nposts, articles at your website, your videos, photos and other
\ncontent. (I delegated this to my assistant, and you can, too.)<\/p>\n
You’ll learn what it is and how to do it when you listen to the
\nrecording or read the electronic transcript from last week’s
\ncall. CDs will be ready in a few days. The transcript will be
\navailable this weekend. MP3s can be downloaded right now.<\/p>\n
=====================================
\n3. Pitch Holiday Gift Guides Now
\n=====================================<\/p>\n
There’s still time to pitch more than 400 magazines, including
\ncertain editors at Better Homes & Gardens, if you’re trying to be
\nincluded in their end-of-year holiday gift coverage.<\/p>\n
Most editors are facing late deadlines, lean staffs, and
\nlast-minute special sections that publishers hope will lure
\nadvertisers.<\/p>\n
“While this may put many editors in a quandary of pulling their Long leads for large circulation magazines, however, will be The list of media that are planning gift guides will grow Don’t make the mistake of waiting until late autumn to start ========================================= This week, nine Publicity Hounds have suggestions on how Martin From Mellanie True Hills:<\/p>\n “I found features and pricing at your website, but where the heck From Gin:<\/p>\n “I would suggest trying the regular and alternative schools and From Reece Franklin:<\/p>\n “Use social media with a different ‘group,’ like on Facebook, The Publicity Hound says:<\/p>\n Read all the responses to this week’s Help This Hound question.<\/a><\/p>\n Send your own Help this Hound question<\/a> to: and include your city and state.<\/p>\n ======================================== Jennifer Louden of Bainbridge Island, Wa. writes:<\/p>\n “I’m a best-selling author and my last book, The Life Organizer: “Nothing since, even though we have repitched.<\/p>\n “The book is for women who juggle conflicting roles and “I want to repitch again with a new angle but am so close to the “Anybody have a good hook?”<\/p>\n The Publicity Hound says:<\/p>\n Back-to-school seems like the perfect tie-in.<\/a> But I’m betting my ================================= The Publicity Hound asks:<\/p>\n When dog food is “new and improved” and better tasting, who tests ================================= Measure your PR, publicity success these 3 ways<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #465 Aug. 18, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. Feedback, Please 2. Huge Payoff for 15 Minutes a Week 3. Pitch Holiday Gift Guides Now 4. Promoting Intranet Software 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[34,47,26],"class_list":{"0":"post-164","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-help-this-hound","8":"tag-media-lists","9":"tag-social-bookmarking","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/164\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\npublications together quickly, it allows you to take advantage
\nof a unique opportunity to secure editorial coverage at later
\ndates,” says Amy Bates Stump, whose company, Gift List Media,<\/a>
\nprovides contact information and pitching tips for hundreds of
\nmedia outlets looking for products and services that will make
\ngreat gifts.<\/p>\n
\nwrapped up within the next few weeks.<\/p>\n
\nconsiderably over the next month as Amy and her staff discuss
\nholiday editorial plans with editors at newspapers,
\nsyndicates, and broadcasters who traditionally don’t start
\nplanning their editorial calendars until after Labor Day.<\/p>\n
\nthinking about pitching these media. Jump on board now and
\ntest-drive her service.<\/p>\n
\n4. Promoting Intranet Software
\n=========================================<\/p>\n
\nAmm of Boston, Mass., can market his company, adenin
\nTechnologies, Inc. which provides intranet software for
\nbusinesses.<\/p>\n
\nare the benefits for me, if I were still a corporate executive or
\nIT executive? Don’t waste my time on a demo. Just give me a
\nconcise list of benefits. And if you can apply them to my
\nindustry, so much the better.”<\/p>\n
\ncolleges. Businesses that tend to have groups of people and this
\narea would be large in the metro areas and available across a
\nnation though it is just one niche. Maybe youth centres through
\nchildren services and small business trade shows and their trade
\njournals.”<\/p>\n
\nthat you create for different types of prospects. Same with
\npublicity, as Joan taught me. One size does not fit all.”<\/p>\n
\n5. Help This Hound
\n========================================<\/p>\n
\nA Womans Guide to a Mindful Year, got a call back from an Oprah
\nproducer in March 2007. They called us saying, ‘We love the book
\nbut don’t know how to use it. We will be in touch.’<\/p>\n
\nschedules. It shows them how to slay the ‘time monsters’ that
\nkeep them from following their dreams. It has 13 planning
\nsections with four weeks of theme-based questions and includes
\ntrue stories of other women who have used the program to improve
\ntheir lives and discover their soul’s purpose.<\/p>\n
\nmaterial, I’m clueless. My wonderful publisher, New World
\nLibrary, will do the pitching, but they are out of ideas as well.<\/p>\n
\nHounds will post lots of other terrific ideas at my blog.<\/p>\n
\n6. Hound Joke of the Week
\n=================================<\/p>\n
\nit?<\/p>\n
\n7. And at my Blog…
\n=================================<\/p>\n