The Publicity Hound’s
\nTips of the Week
\nIssue #463 Aug. 11, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
=========================================
\nIn This Issue
\n=========================================<\/p>\n
1. ‘I See Your Name Everywhere’<\/p>\n
2. Share Your Best Food Nuggets<\/p>\n
3. Use Receipts as Marketing Tools<\/p>\n
4. Inflight Mags Want Your Events<\/p>\n
5. Promoting Skirts for Chairs<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Video of the Week<\/p>\n
8. And at My Blog…<\/p>\n
=====================================
\n1. ‘I See Your Name Everywhere’
\n=====================================<\/p>\n
When people search for a product or service you sell by typing it
\ninto the search engines, you want your website to appear on the
\nfirst page of Google.<\/p>\n
But these days, that isn’t good enough.<\/p>\n
Prospects often visit several sites, and then decide what they
\nwant to buy–and from whom. That’s why it’s important for people
\nto find your website numerous times on that first page.<\/p>\n
If you have only one website, or one blog, how can you capture
\nseveral of those top slots?<\/p>\n
Paul Colligan, a faculty member for Stompernet, the membership
\nsite for Internet marketers, said it’s much easier than you
\nthink. In the latest issue of The Net Effect, Stompernet’s
\nsubscription magazine, he has identified 10 websites that let you
\ncreate an account or page. All 10 tend to do very well in the
\nsearch engines for a specific term or phrase.<\/p>\n
“Find enough of them and you’ll end up with a great batch of Top
\n10 listings where you can control the messaging,” he writes.<\/p>\n
He calls it the “I’ve seen you out there” effect. I call it the
\n“I see your name everywhere” effect. Those phrases should be
\nmusic to every Publicity Hound’s ears.<\/p>\n
Not surprisingly, those sites include Facebook, Twitter and
\nYouTube. They also include one you might not have thought of–
\nDigg.com, the most popular social bookmarking site.<\/p>\n
“Update your profile for your message and ‘Digg’ a few articles
\nthat help make your point,” Paul says. “This shows you’re a
\nserious player in this space–geek and non-geek alike. Those who
\nthink Digg is important will be thrilled to find you there. Those
\nwho don’t care will find you on yet another page.”<\/p>\n
I’ve gotten so many requests for information on social
\nbookmarking that I’m hosting a teleseminar at 8 p.m. Eastern Time
\non Thursday, Aug. 13, on “How to do Social Bookmarking to Promote
\nYour Expertise, Attract Followers & Pull Massive Amounts of
\nTraffic.”<\/p>\n
Colin Martin, my guest expert, has created four videos that show
\nhow to create your accounts at these sites, how to bookmark
\ncontent, how to make friends and join groups, and everyday uses
\nand results of this powerful marketing tool. Everyone who
\nregisters will receive a link to the videos. We suggest you watch
\nthem before the call.<\/p>\n
If the time is inconvenient, sign up anyway and receive the MP3
\ndownload.<\/p>\n
Hint: If you want major publicity in top-tier media, remember
\nthat journalists and big bloggers frequently visit social
\nbookmarking sites to find out what people are talking about.<\/p>\n
=====================================
\n2. Share Your Best Food Nuggets
\n=====================================<\/p>\n
On Twitter, do you get tired of reading about what people ate for
\nlunch?<\/p>\n
I do. But Internet marketer Sherman Hu says his Twitter followers
\nreact most favorably to tweets about unusual food he has eaten,
\nor links to photos of spectacular restaurant meals he has
\nenjoyed.<\/p>\n
Here are food-related ideas to discuss in social media without
\nboring your friends and followers. If you can somehow tie this
\ninformation to what you do, that’s even better.<\/p>\n
–Yummy recipes for seasonal foods.<\/p>\n
–The best and worst restaurant food you’ve eaten recently.<\/p>\n
–Fun foods you’ve tasted at summer fairs and festivals. I wrote
\nabout eating a pickle on a stick, rather than a fattening cream
\npuff, at the Wisconsin State Fair and got lots of comments
\nfrom my Twitter and Facebook friends.<\/p>\n
–What are you doing with all those veggies in your garden? My –Your favorite mixed drinks and summer beverages.<\/p>\n –Fast and healthy back-to-school lunches for kids.<\/p>\n If you’re using Twitter for business, learn how to promote ===================================== Here’s a great tip courtesy of Jaime Oikle, of Let your customers and clients know where they can find you on Go a step further and add that information to your invoices, paid Did you know that Facebook lets you create an attractive “badge” Christine Buffaloe of Serenity Virtual Assistant Services, my VA ========================================= Sponsoring an event that tourists as well as locals will love?<\/p>\n Don’t forget to submit a press release and photos to the inflight On a recent trip, I found the following events listed in Midwest –The EAA AirVenture, the annual aviation event, in Oshkosh, Wis.<\/p>\n –Concerts at The Wolf Trap’s Filene Center in Washington, D.C.<\/p>\n –The Music City’s Brewer’s Festival in Nashville, Tenn.<\/p>\n –The National Derby Rallies’ soapbox derby championships in Des –The BDO Women’s Junior World Cup, a field hockey event, at –The quirky Bumbershoot Festival, featuring music and These magazines, by the way, absolutely love promoting things It can take you several days to track down the correct contact ======================================== This week, 11 Publicity Hounds have tips for Suzanne Fox Sevel, From Lori Green LeRoy:<\/p>\n “Try contacting some of the HGTV, TLC, DIY renovation From Sonia Singh:<\/p>\n “Try something around event planning. It’s a little late for From Maria:<\/p>\n “Create YouTube videos about ‘How to Decorate for a The Publicity Hound says:<\/p>\n Take Maria’s idea one step further and pitch those ideas to mommy Read all the responses<\/a> to this week’s Help This Hound question.<\/p>\n Send your own Help this Hound question<\/a> and include your city and state.<\/p>\n ========================================= Martin Amm of Boston, Mass., writes:<\/p>\n “Our company, Adenin Technologies, Inc., provides a complete “Employees communicate and interact with each other better using “We’ve been using social media to build relationships with the The Publicity Hound says:<\/p>\n For starters, pitch a story about your business to the Boston Hounds with suggestions for Martin can post them to my blog. <\/a><\/p>\n Paul Furiga, a former business journal editor, says there’s a ===================================== This video titled “Stealing Animals”<\/a> includes four dogs, so it ================================= Wanted: Testers for my publicity tips newsletter<\/a><\/p>\n Authors, do these 2 things before writing a book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #463 Aug. 11, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. ‘I See Your Name Everywhere’ 2. Share Your Best Food Nuggets 3. Use Receipts as Marketing Tools 4. Inflight Mags Want Your Events 5. Promoting Skirts\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,46,16,36],"class_list":{"0":"post-161","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-event-promotion","9":"tag-facebook","10":"tag-pitching-the-media","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=161"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nrecipe for Tomato Pie<\/a> gets fabulous feedback from my followers.<\/p>\n
\nwithout beating people over the head with an obnoxious sales
\npitch. See “How to Use Twitter to Amass an Army of Followers,
\nCustomers & Valuable Contacts–and Promote.”<\/p>\n
\n3. Use Receipts as Marketing Tools
\n=====================================<\/p>\n
\nRestaurantReport.com, who hosted a teleseminar last week on how
\nrestaurants can use social media. (I was a guest expert.)<\/p>\n
\nthe social media sites by printing your Twitter name and Facebook
\nURL on the front of your receipts.<\/p>\n
\nads, paper and plastic bags, product wrappers and business cards.
\nAnd don’t forget your website.<\/p>\n
\nfor your website or blog? When visitors click on the badge, it
\ntakes them to your Facebook profile.<\/p>\n
\nwho manages many of my social media accounts, explained in step-
\nby-step detail how to create the badge during the teleseminar “11
\nWays to Avoid Missed Opportunities on Facebook.” The recording or
\ntranscript comes with 28 pages of illustrated handouts that show
\nyou how to get the great return on your investment of time on
\nFacebook.<\/p>\n
\n4. Inflight Mags Want Your Events
\n=========================================<\/p>\n
\nmagazines published by airlines that serve the city where your
\nevent will be held.<\/p>\n
\nAirline’s inflight magazine:<\/p>\n
\nMoines, Iowa.<\/p>\n
\nHarvard University.<\/p>\n
\nentertainment, in Seattle, Wash.<\/p>\n
\nlike art exhibits and cultural programs.<\/p>\n
\ninformation for the inflight magazines where you want publicity.
\nSave time and aggravation with my “Special Report #29: Fly High
\nwith Publicity in the Inflight Magazines.” It gives you contact
\ninformation and pitching tips for 49 magazines published by
\ndomestic and international airlines. Buy the report today and
\nyou’ll also get the October 2009 update in two months.<\/p>\n
\n5. Promoting Skirts for Chairs
\n========================================<\/p>\n
\nof Melbourne, Fla., on how her client can promote Scurtz. They’re
\nstylish, decorative skirts for chairs.<\/p>\n
\nshows and give them some of the Scurtz to use on the shows.”<\/p>\n
\nthe wedding season but may be a good start for holiday parties.
\nOr partner with an event planner or venue to be one of their
\nvendors.”<\/p>\n
\nMother\/Daughter Tea Party’ or ‘Create a Fairy Tale Birthday Table
\nfor your Daughter.'”<\/p>\n
\nbloggers. That niche is huge, and often ignored.<\/p>\n
\n6. Help This Hound
\n=========================================<\/p>\n
\nintranet suite for businesses. We also offer software that turns
\nyour existing intranet into web 2.0, including blogs, a Twitter-
\nlike app and more.<\/p>\n
\nthe intranet software. It’s a simpler and more user-friendly
\nintranet than Sharepoint.<\/p>\n
\nintranet industry and prospects. We’ve also contacted specific
\npublications with story ideas rather than pitching them. We’ve
\nmade great connections, but haven’t seen many results in terms of
\npublicity and sales. What can we do to help our little company
\ngain more attention?”<\/p>\n
\nBusiness Journal. It’s one of 40 newspapers published by American
\nCity Business Journals. Appearing in that publication will make
\nyou more credible in the eyes of other journalists, bloggers and
\nweb visitors.<\/p>\n
\ngreat way to rub elbows with the top editors and reporters at
\nthese newspapers and start building the relationship long
\nbefore you start pitching them. He explained the strategy when I
\ninterviewed him on “How to Use Business Journals to Tell Your
\nStory.”<\/p>\n
\n7. Hound Video of the Week
\n=====================================<\/p>\n
\nqualifies as a Hound Video of the Week. My favorite thief is the
\nDalmatian that pilfers from the toaster oven.<\/p>\n
\n8. And at My Blog…
\n=================================<\/p>\n