{"id":16006,"date":"2013-05-07T13:59:00","date_gmt":"2013-05-07T13:59:00","guid":{"rendered":"https:\/\/publicityhound.com\/?p=16006"},"modified":"2025-10-29T20:31:06","modified_gmt":"2025-10-29T20:31:06","slug":"google-no-longer-optional-its-mandatory-to-rank-high","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/google-no-longer-optional-its-mandatory-to-rank-high\/","title":{"rendered":"Google+ no longer optional, it&#8217;s mandatory to rank high"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/05\/google-logo-horizontal.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"161\" src=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/05\/google-logo-horizontal.jpg\" alt=\"google+ logo horizontal\" class=\"wp-image-16040\" title=\"Google+\" srcset=\"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/05\/google-logo-horizontal.jpg 596w, https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2013\/05\/google-logo-horizontal-300x81.jpg 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>If you&#8217;re not on Google+ yet, or you&#8217;re on it but not doing much with it, consider these sobering facts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google+ is now <strong>the backbone of Google.<\/strong> Its profiles and content are now a very important part of Google&#8217;s new search algorithm. If a competitor is on Google+ and sharing content, and you aren&#8217;t, and all other things are equal, chances are good your competitor will rank higher than you.<\/li>\n\n\n\n<li>When deciding where to focus your time and effort, <strong>Google+ beats out Facebook and Twitter.<\/strong> (See the next three items.)<\/li>\n\n\n\n<li>Only two years after launching, Google+ already has <strong>90 million active users,<\/strong> compared to the 100 million that Twitter has racked up in seven years.<\/li>\n\n\n\n<li>Facebook is <strong>a closed platform,<\/strong> and its &#8220;friending&#8221; model isn&#8217;t anything like real-life situations.<\/li>\n\n\n\n<li>Facebook blocks Google from indexing Facebook content, <strong>on purpose<\/strong>, and putting it on equal ground with Google+ results.<\/li>\n<\/ul>\n\n\n\n<p>Social media strategist BL Ochman says, &#8220;Content is, indeed king, and any brand that isn&#8217;t producing content on Google+ that people want to read is going to find itself without traffic, fans, or&#8212;soon&#8212;sales.&#8221;<\/p>\n\n\n\n<p>Join BL and me when I host a webinar at <strong>4 p.m. Eastern Time on Thursday, May 9,<\/strong> on <a href=\"https:\/\/www.publicityhound.com\/shop\/why-google-matters-to-your-business-and-how-to-use-it-wisely\" target=\"_blank\" rel=\"noopener\">&#8220;Why Google+ Matters to Your Business and How to Use it Wisely.&#8221;<\/a><\/p>\n\n\n\n<p>Register today even if the time doesn&#8217;t work for you.&nbsp;I&#8217;m recording it, and you&#8217;ll get the recording within 72 hours after the call.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not on Google+ yet, or you&#8217;re on it but not doing much with it, consider these sobering facts: Social media strategist BL Ochman says, &#8220;Content is, indeed king, and any brand that isn&#8217;t producing content on Google+ that people want to read is going to find itself without traffic, fans, or&#8212;soon&#8212;sales.&#8221; Join BL\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/google-no-longer-optional-its-mandatory-to-rank-high\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":0,"footnotes":""},"categories":[612],"tags":[622,645,67,229,476],"class_list":{"0":"post-16006","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-building-traffic","8":"tag-free-social-media-tools","9":"tag-google","10":"tag-seo","11":"tag-social-media-trends","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/16006","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=16006"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/16006\/revisions"}],"predecessor-version":[{"id":43116,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/16006\/revisions\/43116"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=16006"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=16006"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=16006"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}