The Publicity Hound’s
\nTips of the Week
\nIssue #703 April 2, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How to Test Facebook’s 20% Rule<\/p>\n
2. When a Reporter Calls, Jump<\/p>\n
3. Wanted: Vendors to Convert Ebooks<\/p>\n
4. Hound Videos of the Week<\/p>\n
This Week in the Hound House:<\/p>\n
On my morning walk, I noticed that the hotel in my town put
\nseveral portable TVs on the sidewalk this week with a sign that
\nsaid “FREE–They Really Work!” It reminded me that this is one of
\nthe quickest ways to get rid of old junk. I’ve done this with
\ngreat success by hauling it out to the curb. I got rid of a
\nchild’s small plastic wading pool, a big clunky metal desk and a
\npoker table, all in one day. Gone in a flash!<\/p>\n
======================================
\n1. How to Test Facebook’s 20% Rule
\n======================================<\/p>\n
If you’re scrambling to change your Facebook cover photo to
\ninclude a call to action, now that Facebook is allowing one
\nagain, be careful that you still adhere to the rule that limits
\nthe amount of text in your cover photo to only 20%.<\/p>\n
A call to action is powerful because you can tell people to do
\nEXACTLY what you want them to do, like opt in for a free White
\nPaper.<\/p>\n
But Facebook is still limiting the amount of text in your cover
\nphoto to only 20 percent because it doesn’t want the photo to
\nlook like a giant billboard or a garish banner ad.<\/p>\n
You can find a free tool for measuring your cover photo at –Scroll about halfway down the page.<\/p>\n –Type the URL for your Facebook page into the small window to –Click the blue box and your cover photo will appear.<\/p>\n –Now, click on each section of the graph where you see text in If yours is higher than 20 percent, find a graphic designer to ==================================== A few hours before marketing expert Samantha Hartley was supposed to call me for a phone appointment on Friday morning, she emailed me to cancel.<\/p>\n “Short notice resched but you’ll love the reason,” the subject Turns out a local business reporter called and wanted her to be “I learned from your ezine that one needs to be ready at a Without waiting for me to reply, she went ahead and canceled, as If she had waited for me to reply, he might have gotten impatient If this happens to you, and you’d benefit from the publicity, ==================================== I’m looking for vendors to convert some of my ebooks to edocs and What a chore!<\/p>\n I’ve located a few promising prospects, but I want a quality job If you have a good recommendation, email me at I’ll compile the results and share them at my blog.<\/p>\n ==================================== This Chihuahua does a nice job playing pool, sinking one ball http:\/\/www.lifewithdogs.tv\/2013\/03\/dozer-the-marathon-dog\/<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #703 April 2, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How to Test Facebook’s 20% Rule 2. When a Reporter Calls, Jump 3. Wanted: Vendors to Convert Ebooks 4. Hound Videos of the Week This Week\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[195,16,158,27],"class_list":{"0":"post-1595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-ebooks","8":"tag-facebook","9":"tag-self-publishing","10":"tag-social-media","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/www.christiankonline.com\/facebook-20-percent-cover-photo-<\/a>
\n rule\/<\/a>. Here’s how to use it:<\/p>\n
\nthe left of the blue box with the white checkmark, where it says
\n“Fanpage ID.”<\/p>\n
\nthe photo. As you click, look just above the photo and it will
\ninstantly tell you exactly how much of the photo includes text.
\nMine is exactly 20 percent.<\/p>\n
\nchange it. Then incorporate a powerful call to action.<\/p>\n
\n2. When a Reporter Calls, Jump
\n====================================<\/p>\n
\nline stated.<\/p>\n
\non his TV show that morning.<\/p>\n
\nmoment’s notice,” she wrote.<\/p>\n
\nshe should have, and accepted his invitation immediately.<\/p>\n
\nand asked someone else.<\/p>\n
\ncancel your appointment unless it’s vitally important and there’s
\nno way possible to reschedule. But if a reporter calls and you’re
\nnot a good fit for the story, or there’s nothing to be gained by
\nthe interview, you can politely decline.<\/p>\n
\n3. Wanted: Vendors to Convert Ebooks
\n====================================<\/p>\n
\nthen upload them to sites like Amazon, B&N and Apple, for viewing
\non ereaders.<\/p>\n
\nat a decent price. So many vendors, I’m told, run the ebook
\nthrough a software program and, rather than checking for errors,
\nslap it together and upload it without making corrections.<\/p>\n
\nmailto:JStewart@PublicityHound.com<\/a> and put “Edocs” in the subject
\nline.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nafter another in the side and corner pockets until he makes a
\nfatal mistake.<\/p>\n