{"id":1576,"date":"2008-07-16T23:02:24","date_gmt":"2008-07-16T23:02:24","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1576"},"modified":"2025-06-07T18:08:13","modified_gmt":"2025-06-07T18:08:13","slug":"journalists-suspicious-of-green-story-ideas","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/journalists-suspicious-of-green-story-ideas\/","title":{"rendered":"Journalists suspicious of ‘green’ story ideas"},"content":{"rendered":"

\"\"When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance.<\/p>\n

I wrote three pages of notes for the session titled “Evergreen Magic for PR: Media Masters Show How to Make News When There’s No News”<\/a>\u00a0and reviewed them on Monday with the three other guest experts who will be on the panel with me.\u00a0 During the call, I learned something fascinating.<\/p>\n

Always-cynical journalists are becoming increasingly suspicious of story ideas tied to the green movement.\u00a0That could be because PR people are bombarding the media with them.<\/p>\n

“Everybody wants to be the next Al Gore,” said one panelist, a corporate PR person who says she’s been meeting increasing resistance from journalists when pitching green stories.<\/p>\n

If you’re pitching them, too, you’d better know what you’re talking about, have facts to back up your claim, and make the angle unusual enough.<\/p>\n

We’ll discuss this topic in more depth next week.\u00a0We’ll also explain how to get into the news, front and center, when there’s absolutely nothing happening at your business that’s remotely exciting.<\/p>\n

We’ll talk, for example, about editorial hot buttons: pegging your story to rumors, future trends, features, divisive issues, dramatic hooks and other sure-fire ways to supercharge your hit ratio, even when you’re not breaking news.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

When Bulldog Reporter invited me to be a guest panelist on the July 24 teleseminar designed to help Publicity Hounds create news when there is no news, I jumped at the chance. I wrote three pages of notes for the session titled “Evergreen Magic for PR: Media Masters Show How to Make News When There’s\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[29,205,13],"class_list":{"0":"post-1576","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-media-relations","8":"tag-pitching","9":"tag-press-releases","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"predecessor-version":[{"id":41511,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1576\/revisions\/41511"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}