{"id":1572,"date":"2008-07-16T21:34:21","date_gmt":"2008-07-16T21:34:21","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1572"},"modified":"2025-06-07T18:09:17","modified_gmt":"2025-06-07T18:09:17","slug":"meet-me-at-social-media-summit-sept-10-12-in-chicago","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/social-media\/meet-me-at-social-media-summit-sept-10-12-in-chicago\/","title":{"rendered":"Meet me at Social Media Summit Sept. 10-12 in Chicago"},"content":{"rendered":"

Response to the two teleseminars I’m hosting today and tomorrow\u00a0on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully”<\/a>\u00a0has been overwhelming.<\/p>\n

I sold the last of the 100\u00a0seats on Tuesday morning.\u00a0(You can still sign up to receive the MP3 audio and electronic transcripts, however.)<\/p>\n

Anybody who has a LinkedIn profile must know how to squeeze every last drop of networking out of every single connection.\u00a0 Or, like many people on LinkedIn have sadly discovered, that long list of names you’ve collected is…well…nothing more than a long list of names.<\/p>\n

Many of the 100 people who were on today’s call\u00a0own a business or work for PR firms.\u00a0 For them, LinkedIn is a no-brainer.<\/p>\n

Social networking is a much harder sell, however, in large companies, based on some of these comments I’ve heard:<\/p>\n

“Our boss wants total control over our image.”<\/p>\n

(Tell the boss there is no such thing<\/strong> as total control over your image.\u00a0 Just ask Dell computers, Wal-Mart or any other company that’s been skewered by bloggers and in online discussion groups.)<\/p>\n

“We’d rather spend our efforts getting stories in The New York Times and USA Today.”<\/p>\n

(Guess where many of those reporters search for sources?\u00a0 On social networking sites like Facebook<\/a> and LinkedIn, and at blogs.)<\/p>\n

“We’ve decided that Web 2.0\u00a0isn’t where we want to spend our time.”<\/p>\n

(Too bad.\u00a0 Your clients, vendors, shareholders, competitors and hundreds of potential customers<\/strong> spend lots of time using social media and Web 2.0 to connect with their key audiences, often with great results.)<\/p>\n

Popular blogger and internal communications expert Steve Crescenzo says that two years ago, everybody was talking about Web 2.0 and social media.\u00a0 Today, the smart companies have stopped talking about it and they’re DOING it.<\/p>\n

“I talk to hundreds of communicators every year in my seminars and consulting work, and go into dozens of companies.\u00a0 And I can tell you this: The time for big talk and theories about social media is over.\u00a0The time to actually use these tools to dramatically improve how you communicate is now.”<\/p>\n

 <\/p>\n

Steve is conference organizer for The Social Media Summit\u00a0Sept. 10-12 in Chicago, sponsored by Ragan Communications.\u00a0 I attended Ragan’s “unconference” on social media last year in Chicago and it was fabulous–sort of an unstructured, free-flowing day in which so many tips and ideas were bouncing around that I couldn’t type my notes fast enough.<\/p>\n

This year’s Social Media Summit will include example after example of how companies are using podcasts, message boards, social networking sites, video, widgets and other Web 2.0 applications to get closer to their key audiences.\u00a0 You’ll even get a peek at Web 3.0.<\/p>\n

The conference includes one track for internal communications and a separate track for external and marketing communications.<\/p>\n

I’ll be there and I hope you’ll be, too.<\/p>\n

I worked out a special arrangement with Ragan.\u00a0 Publicity Hounds save $100 on the price of registration, plus an additional $100 if you register by Friday using this\u00a0link.<\/p>\n

See you in Chicago!<\/p>\n","protected":false},"excerpt":{"rendered":"

Response to the two teleseminars I’m hosting today and tomorrow\u00a0on “How to Use LinkedIn to Promote Anything–Ethically & Powerfully”\u00a0has been overwhelming. I sold the last of the 100\u00a0seats on Tuesday morning.\u00a0(You can still sign up to receive the MP3 audio and electronic transcripts, however.) Anybody who has a LinkedIn profile must know how to squeeze\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":638,"footnotes":""},"categories":[638],"tags":[605,607,59],"class_list":{"0":"post-1572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-social-media","7":"tag-news-events","8":"tag-promotions","9":"tag-video","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1572"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1572\/revisions"}],"predecessor-version":[{"id":41513,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1572\/revisions\/41513"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}