The Publicity Hound’s
\nTips of the Week
\nIssue #462 Aug. 4, 2009<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
=========================================<\/p>\n
In This Issue
\n=========================================<\/p>\n
1. No Junk for Granny<\/p>\n
2. How to Make Page 1 on Google<\/p>\n
3. Pitch Back-to-School Stories<\/p>\n
4. Promote Your Food, Wine Events & Blogs<\/p>\n
5. I’m Moving, Come with Me<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
=====================================
\n1. No Junk for Granny
\n=====================================<\/p>\n
The world is filled with grandmothers and great grandmothers who
\nseldom venture outside their homes.<\/p>\n
Yet their families buy them perfume, jewelry and other useless
\njunk that ends up in the trash.<\/p>\n
Jacqueline Whitmore, the gift-giving expert for Sam’s Club,
\ncan suggest dozens of better ideas for gifts that granny would
\ncherish.<\/p>\n
Buying a gift for the boss?<\/p>\n
Best not to give booze. As the gift-buying expert for Office
\nDepot, Jacqueline has better ideas for tasteful gifts that aren’t
\ntoo personal and won’t get you into trouble at work.<\/p>\n
Buying cell phones for your kids? Why not teach them cell phone
\netiquette?<\/p>\n
You can get tips galore from, who else, but Jacqueline Whitmore, Her photo and tips are usually plastered all over newspapers and You’ll also find her promoting Clarisonic, a company that sells Jacqueline has been covered by The Wall Street Journal, The New “When you’re aligned with a corporation, especially a Fortune 500 She said that Brendon Burchard, an expert on how to partner with “He was one of the highest-rated speakers at the convention,” she Brendon will share his secrets during a free teleseminar this The call will be presented twice–at 2 and 7 p.m. Eastern. If you ===================================== The next time President Barack Obama does something inspiring, It very well could, says Colin Martin, even if you work in an “Your industry isn’t as boring as you think,” says Colin, a One way to do it is by creating fun, quirky or controversial Within minutes, you can have thousands of eyeballs reading your The content can even turn into what Colin calls a “server I asked Colin to produce four videos for the teleseminar I’m “How to do Social Bookmarking to Promote Your Expertise, Attract Tomorrow, everyone who registers for the call will receive a link Hint: If you want major publicity in top-tier media, remember ===================================== It’s almost time for students to return to school, and that means –Decorating college dorm rooms.<\/p>\n –How to make and pack healthy lunches.<\/p>\n –Resources for parents and students.<\/p>\n –Schoolyard bullying.<\/p>\n –Cell phones in the classroom.<\/p>\n –Technology in the classroom.<\/p>\n –How to beat the high cost of college.<\/p>\n –Fashion trends.<\/p>\n –Studying for the SAT tests.<\/p>\n –The trendiest school supplies.<\/p>\n –Parents returning to school.<\/p>\n –How to know if your kid needs a tutor.<\/p>\n –Cheating.<\/p>\n –Good study habits.<\/p>\n –The benefits of sleep.<\/p>\n If none of these ideas work for you, I have lots more that will. ========================================= Thanks to Publicity Hound Lee Romano Sequeira for sharing this It’s LocalWineEvents.com<\/a> and it even invites Publicity Hounds to submit Lee, by the way, is my Facebook Friend, and that’s where I Facebook has become a valuable resource for me.<\/a> Because I share a For me, that’s a huge return on investment.<\/p>\n ======================================== Starting next week, this newsletter will be coming to you from a To stay with me, you must do two things:<\/p>\n First, resubscribe by going to The Publicity Hound<\/a> and entering your Second, check your email inbox for a message with the subject If you somehow get lost, email me and I’ll put you back onto the ========================================= Suzanne Fox Sevel of Melbourne, Fla., writes:<\/p>\n “I have a client in Atlanta, Ga. who just launched a new product “They’re $49-$69 a pair and come in luxurious or traditional “Also, local newspapers and magazines are showing little interest “They will be available to a major retailer very soon, but my job The Publicity Hound says:<\/p>\n No interest in social networking as a means of promotion? You’re There are so many opportunities to share their information on the Let’s see how many clever publicity and marketing ideas other You can watch a video demonstration of how to tie a Scurtz, and Send your own Help This Hound question<\/a> and include your city and state.<\/p>\n ===================================== Thanks to Twitter follower @NathanBryce for this one:<\/p>\n A dog gave birth on the side of the road and was cited for… <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #462 Aug. 4, 2009 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================= In This Issue ========================================= 1. No Junk for Granny 2. How to Make Page 1 on Google 3. Pitch Back-to-School Stories 4. Promote Your Food, Wine Events & Blogs 5. I’m\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,16],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-facebook","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nthe national spokesperson for Sprint. She shares them on Twitter<\/a>
\nand on her Facebook page.<\/a><\/p>\n
\nmagazines during National Cell Phone Courtesy Month in July.<\/p>\n
\nskin care products, as well as Hologic, which sells imaging
\nequipment for the health care industry.<\/p>\n
\nYork Times, USA Today, Glamour, Time, Fortune, Us Weekly, and O
\nmagazine. She has been interviewed by CNN, FOX News, and ABC’s
\n20\/20. That’s the short list, by the way.<\/p>\n
\ncompany or one that has a reputable name, you’re perceived as
\nmore credible because that corporation has chosen you as its
\nspokesperson,” she told me this morning.<\/p>\n
\nlarge companies, presented a program on that topic last month at
\nthe National Speakers Association convention in Phoenix. The
\ncrowd loved him.<\/p>\n
\nsaid.<\/p>\n
\nThursday, Aug. 6, with Steve Harrison. Discover how you can use
\nhis methods to promote your own book, product or business, just
\nlike Jacqueline does, and get PR firms to pay all your expenses.<\/p>\n
\ncan’t make it, please recruit someone to listen and take notes
\nfor you.<\/p>\n
\n2. How to Make Page 1 on Google
\n=====================================<\/p>\n
\ninfuriating, heroic or stupid–and millions of people type his
\nname into Google to learn more about it–will your blog or
\nwebsite appear near the top of the list?<\/p>\n
\nindustry that’s a little dull.<\/p>\n
\nsocial media expert who knows how you can spin a presidential
\nnews item, or any news item for that matter, into a top spot on
\nGoogle.<\/p>\n
\ncontent tied to Obama and submitting it to a major bookmarking
\nsite like Digg.com.<\/p>\n
\nblog post or an article at your website, or watching a video
\nyou’ve created.<\/p>\n
\nburner.” That’s a website that gets thousands of hits in one day,
\nor just a few hours. That big burst of traffic can also give you
\ntop search engine positioning.<\/p>\n
\nhosting next week on social bookmarking. In one video, he
\ndemonstrates how interesting content on one of the major
\nbookmarking sites got 2,820 hits in just several hours.<\/p>\n
\nFollowers & Pull Massive Amounts of Traffic” will be presented at
\n8 p.m. Eastern on Thursday, Aug. 13. If the time is inconvenient,
\nsign up anyway and receive the MP3 download.<\/p>\n
\nto the four videos Colin has created. They show in step-by-step
\ndetail how to create your accounts at these sites, how to
\nbookmark content, how to make friends and join groups, and
\neveryday uses and results of this powerful marking tool. I
\nsuggest you watch the videos before the call, if you have time.<\/p>\n
\nthat journalists and big bloggers frequently refer to social
\nbookmarking sites to find out what people are talking about.<\/p>\n
\n3. Pitch Back-to-School Stories
\n=====================================<\/p>\n
\npublicity opportunities galore in the traditional and social
\nmedia. Pitch stories and offer advice on:<\/p>\n
\nI teamed up with TV producer Shawne Duperon to brainstorm “103
\nSizzling Story Ideas from July through December.” You can
\ndownload all the ideas immediately when you buy the recording or
\ntranscript of this teleseminar I hosted with Shawne.<\/p>\n
\n4. Promote Your Food, Wine Events & Blogs
\n=========================================<\/p>\n
\nhelpful website for anyone who needs to promote a wine event like
\na wine tasting, festival, class or party.<\/p>\n
\nand link to their blogs devoted to wine, food, beer, spirits or etiquette.
\nIt has a Google Page Rank of 6, which means more Google juice for you.<\/p>\n
\nlearned about this website.<\/p>\n
\nlot of helpful information at that site, and have my own Fan
\npage, I get a lot of feedback from Friends and Fans. Hence, more
\ncontent for this newsletter.<\/p>\n
\n5. I’m Moving, Come with Me
\n========================================<\/p>\n
\nnew server.<\/p>\n
\nname and email address into the form.<\/p>\n
\nline: “Response Required: Confirm Your Publicity Hound
\nSubscription.”<\/p>\n
\nlist. But if you follow these two steps, you should be fine.<\/p>\n
\n6. Help This Hound
\n=========================================<\/p>\n
\ncalled Scurtz: stylish, decorative skirts for chairs. They’re
\nvery upscale, and some people see them as an alternative to
\ntablecloths or place settings as a unique way of decorating for
\nguests.<\/p>\n
\nfabrics such as velvet and tulle. Since they are so new, there
\nare not very many customers. The sales numbers are not
\nimpressive enough for the local business press to even write a
\nstory about it.<\/p>\n
\nin writing a feature story about these fabulous home accessories
\nor the two entrepreneurial moms who invented them.<\/p>\n
\nis to create some initial buzz and excitement about them first so
\nthat when they hit the stores, there will be a line of people
\nwaiting for them. Do your Hounds have any ideas for low-cost,
\nhigh-impact PR? The owner is not on Facebook or Twitter and has
\nno interest in social networking as a means of promotion.”<\/p>\n
\nbreaking my heart!<\/p>\n
\nsocial networking sites, including the hundreds of mom
\nentrepreneur sites, that I don’t even know where to begin.<\/p>\n
\nHounds can suggest. Think holidays, home decorating, mom
\nentrepreneurs, chairs inside businesses, types of chairs, etc.<\/p>\n
\npost your best ideas for Suzanne, at my blog.<\/a><\/p>\n
\n7. Hound Joke of the Week
\n=====================================<\/p>\n
\nlittering. (OK, Hounds, I’ll make to you next week with a
\nreally funny video. Promise.)<\/p>\n