{"id":15564,"date":"2013-04-30T14:39:25","date_gmt":"2013-04-30T14:39:25","guid":{"rendered":"https:\/\/publicityhound.com\/?p=15564"},"modified":"2025-10-29T20:57:09","modified_gmt":"2025-10-29T20:57:09","slug":"headline-writing-tip-keywords-beat-clever-every-time","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/content-creation\/headline-writing-tip-keywords-beat-clever-every-time\/","title":{"rendered":"Headline Writing Tip: Keywords Beat Clever Every Time"},"content":{"rendered":"\n

I only thought<\/strong> I understood the importance of using keywords in headlines, articles, blog posts and website copy so the search engines could find them.<\/p>\n\n\n\n

It wasn’t until I took Jeff Johnson’s “TubeTraffic Secrets”<\/strong><\/a> course that the light bulb went on: sometimes one or even two keyword phrases in a headline aren’t good enough. This applies to almost anything you write<\/strong>, so keep reading even if you aren’t on YouTube.<\/p>\n\n\n\n

When writing headlines for YouTube videos, Jeff teaches, use every single allotted character<\/strong> to squeeze in relevant keywords. Don’t try to be clever, which often results in being vague. Concentrate on keywords that will pull traffic.<\/p>\n\n\n\n

Step 7 in his seven-step course is called “Reoptimize Everything,”<\/strong> even crappy videos that I uploaded several years ago, before I knew what I was doing. That means I can go back and write longer headlines, beef up each description to about 5,000 characters (about as long as a 900-word article!) and add about 20 more tags (keywords!).<\/p>\n\n\n\n

Last night, I returned to my YouTube channel and went to work re-optimizing this video which has a pretty good headline—or so I thought:<\/p>\n\n\n

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\"How<\/a><\/figure>\n<\/div>\n\n\n

     <\/p>\n\n\n\n

But here’s the problem: that headline is way too short!<\/strong> Using Jeff’s instructions about squeezing in keywords, I came up with three phrases<\/strong> that are relevant to this video:<\/p>\n\n\n\n