The Publicity Hound’s
\nTips of the Week
\nIssue #700 March 19, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Grim News for Traditional Media<\/p>\n
2. Dominate YouTube in Your Niche<\/p>\n
3. Print vs. Broadcast Interviews<\/p>\n
4. Hound Videos of the Week
\nThis Week in the Hound House:<\/p>\n
I’m making travel arrangements for trips to New Orleans in The amount of TV news is shrinking, with 4 out of every 10 minutes Newsroom employment at newspapers is down by one-third since its Newsweek has killed its print edition. Time magazine is cutting And much of the hard-core journalism we used to know has turned So says The Pew Research Center’s recent “State of the News Media You can read the entire overview at What does this mean for Publicity Hounds?<\/p>\n Plenty:<\/p>\n –Traditional media, once the Holy Grail of publicity, has become –Today’s self-promoters no longer have to beg and grovel for –They can and should use a variety of platforms like blogs, –Anyone can create their own TV channel on YouTube, for example. –Social media sites like Facebook, Twitter and LinkedIn let you be Here’s my advice. Don’t abandon traditional media if your target How are you altering your publicity campaigns as a result of the Yesterday, just minutes before I heard about the Pew Research Study If you want to dominate yours, but you don’t like hard work, skip For about five weeks, I spent two hours each morning, Monday I used his drop-dead simple “X-ray Factor” and my calculator to, Some of mine aren’t much better.<\/p>\n I’ve been blowing opportunities galore to pull traffic for a long Jeff insists you use all 5,000. I wrote no more than a sentence or In most cases, I haven’t used YouTube’s overlays and annotations to YouTube always has been a mystery to me. I sort of know how to use Jeff is giving away a series of step-by-step cheat sheets to show http:\/\/www.jeffjohnson.me\/t?orid=46377&opid=11<\/p>\n It’s his way of introducing you to the course. If you decide this Stay tuned for my talking-head and screen-capture videos in the When you launch a publicity campaign, make sure you understand the When doing interviews for print publications, your answers can be If you give a short answer and reporters or hosts need more Thanks to Publicity Hound Kathleen Mahan of San Juan Capistrano, The Publicity Hound’s Tips of the Week Issue #700 March 19, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grim News for Traditional Media 2. Dominate YouTube in Your Niche 3. Print vs. Broadcast Interviews 4. Hound Videos of the Week This Week in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[48,72,194,54,5,59,33],"class_list":{"0":"post-1541","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-linkedin","8":"tag-media-leads","9":"tag-pew-research-study","10":"tag-publicity-campaign","11":"tag-publicity-tips","12":"tag-video","13":"tag-youtube","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nmid-April, Chicago in late April, Denver in early May, Columbus
\n(Ohio) in early June and Norfolk in mid-August. If you’d like me to
\nspeak to your group, contact me NOW at jstewart@publicityhound.com<\/a>
\nbefore I lock in my plans.
\n======================================
\n1. Grim News for Traditional Media
\n======================================<\/p>\n
\nof “news” devoted to weather, sports and traffic.<\/p>\n
\npeak in 2000.<\/p>\n
\nstaff.<\/p>\n
\nsquishy. Reporters during the last presidential campaign acted
\nmore like megaphones instead of investigators.<\/p>\n
\n2013” study, released yesterday. It concludes that the continued
\nerosion of news reporting resources has brought opportunities
\ngalore for politicians, government agencies, businesses, nonprofits
\nand others to take their messages directly to the public.<\/p>\n
\nhttp:\/\/stateofthemedia.org\/2013\/overview-5\/<\/a><\/p>\n
\nfar less relevant.<\/p>\n
\ncoverage from newspapers, magazines, TV and radio.<\/p>\n
\npodcasts, RSS feeds, ezines, videos and more to become their own
\nmedia outlets and reach their target markets with amazing accuracy.<\/p>\n
\nThey can share content-rich information, pull traffic to their
\nwebsites, collect leads, nurture prospects, convert them to sales,
\nupsell those customers and get referrals–all without help from
\ntraditional media.<\/p>\n
\nyour own publisher of information in a variety of formats.<\/p>\n
\naudience relies on it. But use the many free social media platforms
\nand online tools to spread the word to whom who want, when you
\nwant, and the way you want.<\/p>\n
\ndecreasing relevance of traditional media? Weigh in on my Facebook
\npage at
\nhttp:\/\/www.facebook.com\/publicityhound\/posts\/631919470168578<\/a>
\n====================================
\n2. Dominate YouTube in Your Niche
\n====================================<\/p>\n
\nmentioned above, I completed Jeff Johnson’s intensive “TubeTraffic
\nSecrets” course that taught me how to dominate my niche on YouTube.<\/p>\n
\nto Item #3 below. If you’re willing to spend a lot of time and
\nfollow through like I’m doing, you can make a killing on YouTube.
\nSo keep reading.<\/p>\n
\nthrough Friday, with the phone and email turned off. I watched
\nJeff’s very long series of how-to videos. I downloaded his cheat
\nsheets and studied his checklists.<\/p>\n
\nwithin about 20 seconds, learn how much competition I have on
\nYouTube for videos tied to specific topics and determine whether
\nthe opportunity for lots more traffic is poor, mediocre or
\nfabulous. I was astonished to learn that I can make a killing on
\nYouTube for many of my topics. That’s because most of the videos
\nproduced by my competitors are ghastly.<\/p>\n
\nlist of keywords for EACH video on my channel. That’s because
\nYouTube gives you 5,000 characters to write your video description,
\nwith LOTS of room for keywords.<\/p>\n
\ntwo for most of my videos because I didn’t know any better.<\/p>\n
\npull traffic to a specific page. But the good news is that Jeff’s
\nlast video in the series explained how I can go back to YouTube
\nright now and re-optimize all the videos I’ve already uploaded
\nbefore I start creating new ones.<\/p>\n
\nit. But “sort of” is for amateurs.<\/p>\n
\nyou how to pull more free traffic from YouTube. Go here now and
\ntell him to send you the free cheat sheets:<\/p>\n
\nisn’t for you, you’ve lost nothing. If you buy it, I earn a
\ncommission as a compensated affiliate.<\/p>\n
\nmonths ahead. I’ll be sharing them here.
\n====================================
\n3. Print vs. Broadcast Interviews
\n====================================<\/p>\n
\nkey differences in how to respond to interview questions from
\nnewspaper and magazines vs. radio and TV.<\/p>\n
\nmore in-depth. But with TV and radio, your answers should be very
\nshort because those media rely on super-short sound bites. A
\nreporter might use only 5 seconds of a 10-minute interview.<\/p>\n
\ninformation, they’ll ask.
\n====================================
\n4. Hound Videos of the Week
\n====================================<\/p>\n
\nCA, for sharing this precious 13-second video that shows what a dog
\ndoes when it gets cold at
\nhttp:\/\/www.lifewithdogs.tv\/2011\/07\/what-a-dog-does-when-its-cold\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"