{"id":1532,"date":"2008-06-25T22:34:15","date_gmt":"2008-06-25T22:34:15","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=1532"},"modified":"2025-06-07T18:25:21","modified_gmt":"2025-06-07T18:25:21","slug":"if-you-work-in-pr-you-should-be-reading-snarky-gawker","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/if-you-work-in-pr-you-should-be-reading-snarky-gawker\/","title":{"rendered":"If you work in PR, you should be reading snarky Gawker"},"content":{"rendered":"<p><a href=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2008\/06\/michaelsebastian.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1533\" style=\"float: left;margin: 5px 7px\" title=\"michaelsebastian\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2008\/06\/michaelsebastian.png\" alt=\"\" width=\"130\" height=\"164\" \/><\/a>About half the posts on the popular blog <a href=\"http:\/\/gawker.com\/\" target=\"_blank\" rel=\"noopener\">Gawker<\/a>\u00a0deal with pop culture and celebrity gossip. That&#8217;s why it&#8217;s all too easy to dismiss this blog as frivolous.<\/p>\n<p>But Michael Sebastian, a former Chicago newspaper reporter who writes for Ragan Communications, says Gawker is must reading for anybody in PR. That&#8217;s because the other half of Gawker&#8217;s\u00a0posts deal with the PR, advertising and marketing industries.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<p>In his blog post The blog PR pros should be reading, Sebastian says:<\/p>\n<p style=\"padding-left: 30px\">Gawker bloggers are talking about your industry\u2014and so are the dozens of comments each post gets.\u00a0..Gawker is to public relations what <a href=\"http:\/\/www.huffingtonpost.com\/\">The Huffington Post<\/a> and <a href=\"http:\/\/www.drudgereport.com\/\">Drudge Report<\/a> are to politics: informative, thought-provoking, slanted, infuriating.<\/p>\n<p>As for its celebrity news,\u00a0every good Publicity Hound should be paying attention and piggybacking onto celebrity gossip every chance they can get. In my Special Report #50: How to Piggyback on the Celebrity News to Promote Your Product, Service, Cause or Issue, I\u00a0give numerous examples of how other self-promoters have done\u00a0that. One of the best is Debra Holtzman, a child safety expert who\u00a0distributes online press releases via <a href=\"https:\/\/www.expertclick.com\/Expert\/JoinAsAnExpert.aspx\" target=\"_blank\" rel=\"noopener\">Expertclick: The Online Yearbook of Experts<\/a>\u00a0about topics like Britney Spears driving her car with her baby on her lap to tips on how Tom Cruise and Katie Holmes can create a safe nursery for little Suri.<\/p>\n<p>Another reason to read Gawker. A tip of the hat to Dan Janal of <a href=\"http:\/\/www.PRLeads.com\" target=\"_blank\" rel=\"noopener\">PRLeads.com<\/a>\u00a0for this one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About half the posts on the popular blog Gawker\u00a0deal with pop culture and celebrity gossip. That&#8217;s why it&#8217;s all too easy to dismiss this blog as frivolous. But Michael Sebastian, a former Chicago newspaper reporter who writes for Ragan Communications, says Gawker is must reading for anybody in PR. That&#8217;s because the other half of\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/if-you-work-in-pr-you-should-be-reading-snarky-gawker\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[2],"class_list":{"0":"post-1532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-blogging","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1532"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1532\/revisions"}],"predecessor-version":[{"id":41523,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1532\/revisions\/41523"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}