The Publicity Hound’s
\nTips of the Week
\nIssue #697 March 12, 2013
\nPublisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Lure LinkedIn Company Page Fans<\/p>\n
2. Why Strong Images Matter<\/p>\n
3. How to Check for Plagiarism<\/p>\n
4. Hound Video of the Week<\/p>\n
This Week in the Hound House: I’m keeping close at hand the ====================================== You can build a huge following of customers, prospects, After it’s created, follow these five tips:<\/p>\n –Install a Company Follow button on your website and blog. When –Let people in all your LinkedIn groups know they can follow you –Include a link to your Company Page in your email signature. –Tell people they should follow you to learn about your latest –Mention and link your Company Page on places like Facebook and That’s only a small sampling of the tips that LinkedIn expert He’ll go live on the Internet from 3:30 to 5:30 p.m. Eastern Time Register at https:\/\/publicityhound.com\/shop\/?p=1102<\/p>\n Remember that Company Pages are the #1 place to promote on If journalists check out your Company Page before calling you, ==================================== Most journalists and bloggers state that they are significantly And 67 percent of consumers consider clear, detailed images to be Social media strategist Sally Falkow, also a PR expert, says “Figure out what images, videos or infographics would actually I love it!<\/p>\n Read her entire article “Create and Optimize Visual Content: A ==================================== How do you know if someone has plagiarized a popular article or Easy.<\/p>\n Use Copyscape<\/a>, a free plagiarism detection tool.<\/p>\n Simply type in your web page’s address, or paste an article into Let’s say a freelance writer lifts only three paragraphs of your I use the tool to determine whether guest bloggers who write for Learn more about Copyscape<\/a> and watch a two-minute video that ==================================== Thanks to Publicity Hound Teri Blaschke from Von Ormy, TX, for Http:\/\/www.youtube.com\/watch?v=LtFmeGKklJk<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The Publicity Hound’s Tips of the Week Issue #697 March 12, 2013 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Lure LinkedIn Company Page Fans 2. Why Strong Images Matter 3. How to Check for Plagiarism 4. Hound Video of the Week This Week in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,129,48,140,189,5,10],"class_list":{"0":"post-1527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-infographics","10":"tag-linkedin","11":"tag-linkedin-company-pages","12":"tag-plagiarism-detection-tool","13":"tag-publicity-tips","14":"tag-twitter","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=1527"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/1527\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=1527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=1527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=1527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nfabulous article “42 successful people share the best advice they
\never received.” Most of the tips have nothing to do with how much
\nyou know but rather, how you react to problems, adversity and
\nfailure.
\nhttp:\/\/business.financialpost.com\/2013\/02\/28\/42-successful-<\/a>
\n people-share-the-best-advice-they-ever-received\/<\/a><\/p>\n
\n1. Lure LinkedIn Company Page Fans
\n======================================<\/p>\n
\njournalists, job-seekers and fans to follow and engage with your
\ncompany on LinkedIn–even if they aren’t connected to you–but
\nonly if you create a Company Page.<\/p>\n
\npeople click on it, your updates will automatically appear on
\ntheir LinkedIn homepages.<\/p>\n
\non your page. Include the link in discussions.<\/p>\n
\nUrge your employees to follow your lead.<\/p>\n
\npromotions, discounts, job postings, events, valuable tips and
\nhow-to articles.<\/p>\n
\nTwitter, Pinterest, on your YouTube channel, and on your Google
\nprofile.<\/p>\n
\nWayne Breitbarth will share tomorrow when he’s my guest on the
\nwebinar “How to Use LinkedIn Company Pages and Ads to Attract an
\nAudience, Promote Your Heart Out and Help Them Buy.\u201d<\/p>\n
\nso you can see exactly what he’s doing. Don’t worry if the time
\ndoesn’t work for you because I’m recording it and I’ll email you
\nthe links to download the video replay and the bonuses.<\/p>\n
\nLinkedIn and to present all your products and services, complete
\nwith descriptions and photos. And here’s the best part. You can
\ncreate dazzling Company Pages even with a free LinkedIn account.<\/p>\n
\nwill they be impressed? Register now at
\nhttps:\/\/publicityhound.com\/shop\/?p=1102 and come with lots of
\nquestions for Wayne.<\/p>\n
\n2. Why Strong Images Matter
\n====================================<\/p>\n
\nmore likely to use your content if it has good visuals.<\/p>\n
\nvery important and carry even more weight than your product
\ninformation, full description and customer ratings.<\/p>\n
\nPublicity Hounds should think about telling a story visually
\nfirst.<\/p>\n
\nbring the story to life,” she writes. “Create those first. Then
\nwrite the release, article or blog post. Not the other way
\naround.”<\/p>\n
\nNew PR Skill” which includes a list of 10 skills needed by PR
\npros and Publicity Hounds. It’s at
\nhttp:\/\/www.proactivereport.com\/c\/pr\/create-and-optinimize-visual-<\/a>
\n content-a-new-pr-skill\/<\/a><\/p>\n
\n3. How to Check for Plagiarism
\n====================================<\/p>\n
\nblog post you’ve written, or lifted entire paragraphs from one of
\nyour press releases, or stolen fabulous sales copy at your
\nwebsite to use for a similar product they’re selling?<\/p>\n
\nthe window. Within seconds, Copyscape will tell you where else
\nthat copy shows up on the web.<\/p>\n
\narticle for her own article. Copyscape will tell you that, too.<\/p>\n
\nmy blog are providing original content.<\/p>\n
\nexplains how it works.<\/p>\n
\n4. Hound Video of the Week
\n====================================<\/p>\n
\nthis Animal Planet video of an enterprising dog that can’t swim
\nbut figures out how to retrieve a toy from the middle of a
\nswimming pool.<\/p>\n